TV, streaming device, Apple TV, The future of television is apps

And that future is Apple TV. Think about it. You already use apps to watch TV on your mobile devices and computers. With Apple TV, apps have liberated your television, letting you choose precisely what and when you want to watch. Built on a powerful platform called tvOS, Apple TV lets you interact with your TV in completely immersive ways. Ask Siri to find just the movie or TV show you're in the mood for. Or, turn your living room into a classroom, fitness studio, or shopping destination. This is Apple TV. And this is where television is headed.

Entertainment, All the entertainment your TV can handle, What are popular new releases?, TV shows

iTunes movies and TV shows. Netflix and Hulu. ABC and Disney. HBO5 and SHOWTIME. Live sports and news. And so much more. If it's worth watching, there's definitely an app for that.

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Games and More, Apps and games on TV. It's gonna be huge. Play Real Racing 3, Video game footage

Think big, exciting games. Apps that let you redecorate your house or shop for a new one. Multiperson experiences that redefine family game night. There are thousands of apps already available on the App Store on Apple TV, and more are arriving all the time.

The television finally gets some technology love

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it's time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface and the Siri Remote, there's never been a better time to be a TV.

MacBook Pro, Retina Display, The brightest, most colorful Mac notebook display ever.

Your TV screen is all the way across the room. That's why the experience of using the Apple TV is designed to let you feel like you're interacting directly with your TV, not separated from it.

Siri Remote, Ask more of your television, Remote control, TV show, show me popular TV shows

What's the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like "Find me popular TV shows." Or, combine multiple search criteria in the same search, like "Show me boxing movies from the 1980s." Siri can also do more than find movies and TV shows. Ask Siri to play an album that has just dropped8 or search the App Store for the best fitness apps. If you have HomeKit-enabled products, you can even ask Siri to dim the lights or adjust the thermostat.

Touch Surface, So long endless button pushing. Hello swipe. Remote control, Star Trek movie

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screen effortlessly.