Personal Information We may collect personal information such as your contact, billing and shipping information. We may also collect demographic information. We collect information regarding your interactions with our Web sites using cookies or clickstream technology. We may obtain additional personal and non-personal information from third party providers. Uses of Information Best Buy does not sell or rent your personal information to third parties. We use information about you to fulfill your requests, administer various programs, provide services, and for other business purposes. Your personal information may be shared with current or future Best Buy entities or subsidiaries. We may also use the information you provide to send you marketing communications. In limited circumstances, Best Buy may need to share your information with certain third parties to perform services on our behalf.

Your Choices You may choose to: Stop receiving e-mail, direct mail, phone and mobile marketing communications. Update and correct your personal information. Important Information Best Buy does not knowingly collect information online from children under 13. The Best Buy Companies value our relationship with our customers and we are committed to responsible information-handling practices. View our entire Privacy Policy. How To Contact Us If you have questions about Best Buy's Privacy Policy, contact us by: Phone: 1-888-BEST BUY (1-888-237-8289) E-mail: PrivacyManager@bestbuy.com Regular mail: Best Buy Corporate Campus Attn: Privacy Manager 7601 Penn Avenue South Richfield, MN 55423-3645

OUR PRIVACY COMMITMENT TO OUR CUSTOMERS
Best Buy Co., Inc.

We value the relationship we have with our customers and are committed to responsible information-handling practices. We take great care in safeguarding your personal information and in complying with all applicable federal and state privacy laws and our own internal standards and best practices.

The Best Buy Companies follow these privacy principles both online and offline in the collection, use, security and sharing of customer information:

• NOTICE. When we ask for your personal information, we will tell you why we need it and what we will do with it.



• CHOICE. When we contact you for marketing purposes, we will let you know how to remove your name from future marketing efforts.



• SECURITY. We will use reasonable security measures to protect the personal information we receive from you.



• SHARING. When we share your information with other companies to help us provide our services to you, we will require them to comply with all applicable legal requirements regarding the privacy of your information.

Best Buy Co., Inc. is the parent company of the Best Buy Companies, and as such, if you provide information to any of the businesses, stores or Web sites owned or operated by Best Buy, this information may be combined or shared among current or future Best Buy Co., Inc. entities and subsidiaries. The Best Buy Companies operate businesses, retail stores and Web sites under the names Best Buy (BestBuy.com), Best Buy Mobile, (BestBuyMobile.com), Future Shop (FutureShop.ca), Best Buy Canada (BestBuyCanada.ca), Magnolia Audio Video (Magnoliaav.com), Geek Squad (GeekSquad.com), Pacific Sales (PacificSales.com), Speakeasy, (Speakeasy.net), Audio Visions (Avisions.com), Best Buy China (BestBuy.com.cn), Jiangsu Five Star Appliance Co. (Five-Star.cn), Napster (Napster.com) among others.

Each member of the Best Buy Companies, and/or each Web site established by a member of the Best Buy companies, may have its own Privacy Policy which it may modify as needed consistent with these principles.



BEST BUY PRIVACY POLICY

The following Privacy Policy describes the information and privacy practices for Best Buy retail stores, BestBuy.com (the “Best Buy Web site”) and all other locations, occasions or events where your personal information is collected by, or on behalf of, Best Buy. When you provide us your personal information, you consent to the information practices described in this policy.

This Privacy Policy may not apply to Web sites that are accessible through the Best Buy sites. Our Web sites contain links to other sites operated by third parties, including but not limited to third-party sites that display the Best Buy trademarks. We encourage you to read the privacy policies of those other sites to learn how they collect, use, share and secure your information.

Privacy Policy Topics:

Information COLLECTED by Best Buy
USES of your personal information
Personal information PROVIDED to Best Buy from third parties
SHARING OF personal information
CHOICES regarding your personal information
UPDATING your personal information
SECURITY OF YOUR personal information
Cookies, clickstream technology and third party AD providers
Collection of CHILDREN's personal information
CONCERNS about the privacy or security of your personal information
Privacy policy CHANGES




INFORMATION COLLECTED BY BEST BUY

As part of your interaction with Best Buy, we may collect personal information such as:

• Contact information, including name, mailing address, phone number and e-mail address



• Purchase information, including credit card number, billing and/or shipping information

We may also collect demographic information, including age, personal interests and product preferences.

While shopping or taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you:

• Purchase products or services
• Set up an account online
• Schedule a delivery or an installation
• Join the RewardZone loyalty program
• Participate in a sweepstakes, promotion or survey
• Contact us with a question or concern
• Participate in other activities with Best Buy

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USES OF YOUR PERSONAL INFORMATION

We use the personal information you provide for purposes including, but not limited to:

• Fulfilling requests for products, services or information
• Tracking and confirm online orders
• Delivering or install products
• Managing our RewardZone loyalty program
• Providing customer services
• Administering sweepstakes, promotions or surveys
• Offering new products and services
• Improving the effectiveness of our Web sites, our marketing endeavors and our services and offers
• Conducting research and analysis
• Sending marketing communications
• Performing other business activities as needed

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PERSONAL INFORMATION PROVIDED TO BEST BUY FROM THIRD PARTIES

Information From/About Friends or Family

If you provide us information about others, or if others give us your information, we will only use that information for the specific reason it was provided. Examples include providing a friend's shipping address, e-mailing our weekly ad to a friend, and e-mailing friends a link to your Wish List.

Information from Third Parties

Best Buy obtains consumer information from third party providers in order to improve the accuracy of our customer database, increase our understanding of our customers, or to identify potential customers. For example, we get updated addresses from the National Change of Address (NCOA) service to ensure we have the correct contact information for our customers.

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SHARING OF PERSONAL INFORMATION

Best Buy does not sell or rent your personal information to third parties.

We may need to share your personal information within the Best Buy Companies. These companies may use this information to offer you products and services that may be of interest to you.

In addition, Best Buy may share customer information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

• Fulfilling customer orders
• Sending Best Buy marketing communications
• Delivering packages
• Scheduling and performing installations
• Servicing products
• Maintaining our RewardZone loyalty program
• Fulfilling subscription services
• Conducting research, analysis or administering surveys
• Sending regular mail and e-mail on behalf of Best Buy
• Processing credit card payments

The third parties with whom we conduct business are authorized to use your information only to perform the service for which they are hired. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure.

We may also share aggregated data with third parties for analysis and research purposes. This data does not contain name, address or other personally identifiable information.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

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CHOICES REGARDING YOUR PERSONAL INFORMATION

Best Buy communicates with our customers through multiple channels and vehicles to keep you up-to-date on promotions, offers, customer experience content and new products or services.

Once you provide your personal information, we may contact you through direct mail, e-mail or phone. We may continue to communicate with you through these channels unless you request to stop receiving these communications by opting out. Before sending you mobile marketing (e.g., text messages) we will require your express consent by requesting that you opt-in.

If you no longer wish to receive these communications, let us know by using whichever of the following methods is appropriate under the circumstances:

1. Follow the directions on an e-mail or direct mail marketing communication you receive from us.
2. Call 1-888-BEST BUY (1-888-237-8289) with your request and current contact information.
3. Send an e-mail with your request and current contact information to: PrivacyManager@bestbuy.com.
4. Send a letter with your request and current contact information to:
Best Buy Corporate Campus
Attn: Customer Care/Privacy
7601 Penn Avenue South
Richfield, MN 55423-3645
5. For mobile marketing, you may opt-out by following the instructions provided in the text messages you receive.

If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address, as well as the specific changes you would like to make. This will ensure we correctly identify you in our systems and accurately process your request.

Best Buy will take the appropriate steps to modify your preferences with respect to our marketing communications. Due to production, mailing and system timelines, it may take some time to process your request. The following guidelines are provided for your convenience:

• 10 business days for e-mails
• 30 business days for direct mail and phone

Until your requested change takes effect, you may still receive marketing communications from us. If you send us your request by regular mail, please allow extra time for us to receive and process your notice.

Although you may have opted not to receive marketing communications, you may still receive business-related communications such as order confirmations, product recall notices, RewardZone program membership information or other organization-related communications.

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UPDATING YOUR PERSONAL INFORMATION

Best Buy wants your personal information to be accurate and complete. We provide several different methods for you to update your personal information.

To update your name, address, phone number and/or e-mail information:

1. If you've created an account on BestBuy.com, you can update your online account information after logging into your account.
2. Call: 1-888-BEST BUY (1-888-237-8289)
3. Send a request to: PrivacyManager@bestbuy.com
4. Send a request to:
Best Buy Corporate Campus
Attn: Customer Care/Privacy
7601 Penn Avenue South
Richfield, MN 55423-3645

If you send an e-mail or letter request, please be sure to include your current information and the requested changes.

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SECURITY OF YOUR PERSONAL INFORMATION

Whether you are shopping online or in our stores, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. Best Buy cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Safe Shopping Policy on BestBuy.com

We use a variety of information security measures to protect your online transactions with us. The Best Buy Web site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our Web site such as ordering information including your name, address and credit card number. Information you provide to us via our in-store kiosk does not traverse the public Internet.

Choosing a Personal Password on BestBuy.com

When you create an account on BestBuy.com you are required to establish a password. To maximize your level of protection, you should choose at least 6-30 characters, using a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and account information. You have the ability to purchase on our site without creating an account; however, you will need to reenter your personal information each time you use our site in order to make a purchase.

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COOKIES, CLICKSTREAM TECHNOLOGY, THIRD PARTY AD PROVIDERS AND INTEREST-BASED ADVERTISING

Cookies

A cookie is a small data file that a Web site or an e-mail may save to your browser, which may then be stored on your hard drive. Our Web sites and e-mails use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Web sites without reintroducing yourself.

Best Buy uses a third party to place cookies on your computer to collect non-personally identifiable information. Although our cookies may contain a unique user ID, they do not collect or store any personally identifiable information. However, you do have the option of saving your RewardZone membership ID in the cookie so it is easy to remember next time; this option will be found under My Account.

You may choose to set your Web browser to not accept cookies. However, without enabling your cookies, you will not be able to view, create an account, or make purchases on the Best Buy Web site.

Clickstream Technology

Our Web server automatically collects clickstream information such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you may have entered on our site, among other things.

Our Web site may also use other technologies to track which pages our visitors view. This anonymous clickstream data provides our customers with a better shopping experience and helps Best Buy understand how visitors use our Web site.

Third Party Ad Providers and Interest-Based Advertising

We use third-party advertising companies to serve ads when you visit our Web site or other sites across the Internet. These companies may use anonymous information (not including your name, address, e-mail address, or telephone number) about your visits to this and other Web sites. We may also share anonymous information with these companies in aggregate form. In either case, the purpose of the sharing is to provide advertisements about goods and services that may be of interest to you, analyzing and improving the effectiveness of ads and e-mails, and improving and enhancing our site and its content.

To learn more about interest-based advertising and your privacy, including opting out of such advertising, visit our partner's site Atlas Solutions. We may partner with other companies to provide interest-based advertising, both on and off BestBuy.com. In these situations, we will notify you of the advertising and give you the opportunity to opt-out of these activities.

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COLLECTION OF CHILDREN'S PERSONAL INFORMATION

We are committed to protecting the privacy of children. We do not knowingly or intentionally collect personal information online from children under the age of 13.



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U.S. - EU SAFE HARBOR FRAMEWORK

We adhere to the U.S.-EU Safe Harbor Framework ("Safe Harbor Framework") Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement, and are registered with the U.S. Department of Commerce's Safe Harbor Program.

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CONCERNS ABOUT THE PRIVACY OR SECURITY OF YOUR PERSONAL INFORMATION

Please contact our Privacy Manager to report a known or suspected privacy or security breach or to submit privacy or security-related questions or complaints. After receiving your inquiry, we will respond within five business days. You may contact us in the following ways:

1. Call: 1-888-BEST BUY (1-888-237-8289)
   
   
2. Send a communication to: PrivacyManager@bestbuy.com
   
   
3. Send a letter to:
   
Best Buy Corporate Campus
Attn: Customer Care/Privacy
7601 Penn Avenue South
Richfield, MN 55423-3645

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PRIVACY POLICY CHANGES

As Best Buy continues to improve the services, products and the features we provide, this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats for you to review. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a manner not described in the Privacy Policy at the time you provided it, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

Changes: Included additional details concerning the use of third party providers that deliver interest-based advertising, including links to more information about how interest-based advertising works and how to opt-out of receiving such advertising. Provided instructions on how to opt-out of mobile marketing communications.

Last revision date: September 29, 2009

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