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Sony - 55" Class (54.6" Diag.) - LED - 2160p - Smart - 4K Ultra HD TV - Silver - Larger Front
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$1,099.99
On Sale
Save $200 (Reg. $1,299.99)
You may compare up to four items at a time.

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Sony - 65" Class (64.5" Diag.) - LED - 2160p - Smart - 4K Ultra HD TV - Silver - Larger Front
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$1,799.99
On Sale
Save $300 (Reg. $2,099.99)
You may compare up to four items at a time.

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Sony - 43" Class (42.5" Diag.) - LED - 2160p - Smart - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR43X830C
  • SKU: 2698105
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$799.99
You may compare up to four items at a time.

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Sony - 49" Class (48.5" Diag.) - LED - 2160p - Smart - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR49X830C
  • SKU: 2698036
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$999.99
You may compare up to four items at a time.

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Sony - 55" Class (54.6" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR55X850C
  • SKU: 2698063
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$1,499.99
On Sale
Save $100 (Reg. $1,599.99)
You may compare up to four items at a time.

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Sony - 65" Class (64.5" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR65X850C
  • SKU: 2698072
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$2,499.99
On Sale
Save $100 (Reg. $2,599.99)
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 65" Class (64-1/2" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR65X900C
  • SKU: 2639146
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$3,299.99
On Sale
Save $700 (Reg. $3,999.99)
You may compare up to four items at a time.

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Sony - 75" Class (74.5" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR75X850C
  • SKU: 2639137
  • 4K Ultra HD 3840 x 2160 resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$3,999.98
On Sale
Save $500 (Reg. $4,499.98)
You may compare up to four items at a time.

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Sony - 79" Class (78-5/8" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR79X900B
  • SKU: 5009039
  • 2160p resolution
  • Motionflow XR 960
  • Smart TV, Sony Entertainment Network, Opera Web browser included
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$4,999.98
On Sale
Save $1,000 (Reg. $5,999.98)
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

Yes, go to compare

Sony - 65" Class (64.5" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR65X930C
  • SKU: 2639095
  • 2160p resolution
  • Motionflow XR 1440
  • Smart Android TV with Google Play and Google Cast built-in
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$3,799.98
On Sale
Save $200 (Reg. $3,999.98)
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

Yes, go to compare

Sony - 7.2-Ch. Network-Ready 4K Ultra HD A/V Home Theater Receiver - Black - Larger Front
  • Model: STRDN1060
  • SKU: 4419015
Dolby Digital EX, Dolby Digital and Dolby TrueHD surround sound decoders; speaker A/B switching
Learn more about smart products.
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$599.99
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 7.2-Ch. Network-Ready 4K Ultra HD A/V Home Theater Receiver - Black - Larger Front
  • Model: STRDN860
  • SKU: 4415037
Dolby Digital EX, Dolby Digital and Dolby Dual Mono surround sound decoders; speaker A/B switching
Learn more about smart products.
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$499.99
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 75" Class (74.5" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR75X940C
  • SKU: 2639155
  • 2160p resolution
  • Motionflow XR 1440
  • Smart Android TV with Google Play and Google Cast built-in
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$6,999.98
On Sale
Save $1,000 (Reg. $7,999.98)
You may compare up to four items at a time.

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Sony - 65" Class (64-1/2" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR65X950B
  • SKU: 5009002
  • 2160p resolution
  • Motionflow XR 960
  • Smart TV, Sony Entertainment Network, Opera Web browser included
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$5,499.98
On Sale
Save $500 (Reg. $5,999.98)
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 1015W 7.2-Ch. 4K Ultra HD and 3D Pass-Through A/V Home Theater Receiver - Black - Larger Front
  • Model: STRDH750
  • SKU: 4419006
Built for Blu-ray; DTS, Dolby Digital and Dolby TrueHD surround sound decoders; multiroom capability; speaker A/B switching; front USB port; Apple® iPod®- and iPhone®-ready
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$349.99
You may compare up to four items at a time.

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Sony - 1050W 7.2-Ch. Network-Ready 4K Ultra HD and 3D Pass-Through A/V Home Theater Receiver - Black - Larger Front
  • Model: STRDN850
  • SKU: 4421019
Built for Blu-ray; DTS, Dolby Digital and Dolby TrueHD surround sound decoders; multiroom capability; speaker A/B switching; HD Radio tuner; front USB port
Learn more about smart products.
See details in checkout. Why?
To see the price:

Add the item to your cart; then enter your name and e-mail address. This does not require you to buy the item. You can remove it any time.

Why don't we show the price?
We wish we could. We set our prices independently, and because our price on this item is lower than the manufacturer allows us to show you, we need you to provide some information first. We realize that this is an inconvenience and we regularly provide this feedback to our manufacturers. We welcome your comments and suggestions on our forum.

You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 65" Class (64-1/2" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR65X850B
  • SKU: 5005015
  • 2160p resolution
  • Motionflow XR 240
  • Smart TV, Sony Entertainment Network, Opera Web browser included
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

See details in checkout. Why?
To see the price:

Add the item to your cart; then enter your name and e-mail address. This does not require you to buy the item. You can remove it any time.

Why don't we show the price?
We wish we could. We set our prices independently, and because our price on this item is lower than the manufacturer allows us to show you, we need you to provide some information first. We realize that this is an inconvenience and we regularly provide this feedback to our manufacturers. We welcome your comments and suggestions on our forum.

You may compare up to four items at a time.

Would you like to compare the first four items you selected?

Yes, go to compare

Sony - 1155W 7.2-Ch. Network-Ready 4K Ultra HD and 3D Pass-Through A/V Home Theater Receiver - Black - Larger Front
  • Model: STRDN1050
  • SKU: 4420001
Built for Blu-ray; Dolby TrueHD, Dolby Pro Logic and DTS-HD Master Audio surround sound decoders; multiroom capability; speaker A/B switching; USB port
Learn more about smart products.
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$599.99
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - ES SXRD 3D-Ready 4K Home Theater Projector - Black - Larger Front
  • Model: VPLVW600ES
  • SKU: 3041105
  • 4K (4096 x 2160) resolution
  • 1700 lumens brightness
  • 16:9 aspect ratio
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$14,999.98
You may compare up to four items at a time.

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Sony - ES SXRD 3D-Ready 4K Home Theater Projector - Black - Larger Front
  • Model: VPLVW1100ES
  • SKU: 3041141
  • 4K (4096 x 2160) resolution
  • 2000 lumens brightness
  • 16:9 aspect ratio
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$27,999.98
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 4K Ultra HD Home Theater Projector - Black - Larger Front
  • Model: VPLVW350ES
  • SKU: 2953353
  • 4K Ultra HD resolution
  • 1500 ANSI lumens of brightness
  • 17:9 aspect ratio
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$7,999.98
On Sale
Save $2,000 (Reg. $9,999.98)
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 55" Class (54-1/2" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR55X900C
  • SKU: 2639119
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$2,499.98
You may compare up to four items at a time.

Would you like to compare the first four items you selected?

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Sony - 85" Class (84-5/8" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR85X950B
  • SKU: 5009011
  • 2160p resolution
  • Motionflow XR 960
  • Smart TV
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$19,999.98
On Sale
Save $5,000 (Reg. $24,999.98)
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Sony - FDR-AX1 4K Ultra HD (2160p) Flash Memory Camcorder - Black - Angle
  • Model: FDRAX1
  • SKU: 1738396
Records 4K Ultra HD (2160p)/60p video; 20x optical zoom; 3.5" Xtra Fine LCD display; XAVC-S codec
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$4,499.99
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Sony - 75" Class (74.5" Diag.) - LED - 2160p - Smart - 3D - 4K Ultra HD TV - Black - Larger Front
  • Model: XBR75X910C
  • SKU: 2639128
  • 2160p resolution
  • Motionflow XR 960
  • Smart Android TV with Google Play and Google Cast built-in
  • 3D TV
Price Match Guarantee

Best Buy is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Price Match Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer or at a local retail competitor's store.

Here's how:
  • If you find a qualifying lower price online, call 1-888-BEST BUY and direct a customer service agent to the web site with the lower price, or when visiting a Best Buy store, one of our employees will assist you.
  • On qualifying products, Best Buy will then verify the current price to complete the price match.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

$5,499.98
You may compare up to four items at a time.

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