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" in  All Categories  › TV & Home Theater  › TVs  › All Flat-Panel TVs

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Sony 4K Ultra HD TV

Four Times Clearer than HD with Sony 4K Ultra HD

It's like the resolution of 4 HDTVs in one.*

Learn more about Sony 4K Ultra HD TVs ›

*Actual panel resolution of XBR‐X900A 4K Ultra HD TV is 3,840 x 2,160 pixels (in 16:9 aspect ratio). HDTVs have a panel resolution of 1,920 x 1080 pixels.

4K X-Reality PRO illustration

Everything Enhanced

All of the TV programs and movies you already watch are enhanced by the 4K X-Reality™ PRO Picture Engine for 4K Ultra HD viewing*.

Watch Sony 4K ecosystem video ›

*Actual panel resolution of XBR‐X900A TV is 3,840 x 2,160 pixels (in 16:9 aspect ratio). Simulated 4K image will vary based on source content.

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See Colors Never Seen on a TV Before with Sony 4K Ultra HD

A wider range and more brilliant colors than ever.*

Watch this video to learn more ›

*Simulated 4K image will vary based on source content.

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World's First 4K Network Video Service with Feature Films

  • Feature films in 4K Ultra HD
  • Four times clearer than HD*, with expanded colors
  • Video Unlimited 4K service — over 100 movies and TV shows

*Actual panel resolution of XBR-X900A 4K Ultra HD TV is 3,840 x 2,160 pixels (in 16:9 aspect ratio). The Sony FMP-X1 4K Ultra Media Player is exclusively compatible with Sony 4K Ultra HD TVs. Ethernet connection required. Fees may apply for 4K networked video service. Over 100 movies and TV shows will be available by the end of 2013.

Images Beyond Definition

ImagesEverything Enhanced

Images More Brilliant Color

Images 4K Ultra HD Media Player

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Believe Your Eyes

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Experience Sony 4K Ultra HD TV at select Magnolia Home Theater® and Magnolia Design Center locations. See if there's one in your area.

Experience Sony 4K Ultra HD

Visit a select Magnolia Home Theater® or Magnolia Design Center location and experience Sony 4K Ultra HD TV for yourself. Highly trained Magnolia sales associates are on hand to demonstrate the products and answer your questions.

Find out if there's a participating store in your area.

Store exclusions are subject to change without notice. Please check with your local store before attending. Please visit a participating Best Buy store for complete details.

Please visit a participating Best Buy store for complete details. Store exclusions are subject to change without notice. Please check with your local store before attending.

4,000 Bonus Reward Zone® Program Points

when you buy a select Sony 4K Ultra HD TV. View a picture that's four times clearer than regular HD. Plus free shipping.

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Exclusive Bill Walsh and Jerry Rice for Ultimate Team

Get access to these NFL legends for use in Madden Ultimate Team, and the all-new Connected Careers mode.

With Connected Careers, Madden NFL 13 may revolutionize the way sports game career modes are played. Plus, Madden Ultimate Team allows you to experience virtual card collecting with new content and updates that mirror exciting NFL events throughout the entire year. When you pre-order Madden NFL 13 at Best Buy, you'll get a code to unlock Bill Walsh and Jerry Rice.

Download code will arrive via e-mail after you complete your pre-order. Valid e-mail address required. While supplies last.

Learn About the 4K Ultra HD Experience

Viewing four times greater resolution than standard high definition is like watching a window to the world.

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Save $200 on a 4K Ultra HD Media Player

when you buy select Sony LED 4K Ultra HD smart 3D HDTVs. Plus free shipping.

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Sony TV and movies

Get Three Blu-ray Movies Mastered in 4K

when you buy select Sony 4K Ultra HD TVs. View a picture that's four times clearer than regular HD.

Terms and conditions apply.
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Bonus 2011 Mercedes-Benz SLS AMG for Forza Horizon

Reminiscent of the famed Gullwing, the hand-built SLS features a 6.3 liter AMG V8 engine that hammers out more than 560 horsepower. With this much power, the SLS can reach triple-digit speeds on the highway. Already a modern-day classic, raw performance joins with classic styling in the SLS.

Download code for pre-order bonus will arrive via e-mail on or around release date. Valid e-mail address required. While supplies last.
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Sale: $3,499.98

Reg. Price: $4,999.98

You Save: $1,500.00

Sony - 65" Class (64-1/2" Diag.) - LED - 4K Ultra HD TV (2160p) - 120Hz - Smart - 3D - HDTV

Model: XBR65X850A
SKU: 1912267
Learn more about smart products.
Customer Reviews: 4.7 of 5 4.7 of 5 (29 reviews)
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Delivery: Most areas
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Sale: $2,499.98

Reg. Price: $3,499.98

You Save: $1,000.00

Sony - 55" Class (54-5/8" Diag.) - LED - 4K Ultra HD TV (2160p) - 120Hz - Smart - 3D - HDTV

Model: XBR55X850A
SKU: 1910003
Learn more about smart products.
Customer Reviews: 4.7 of 5 4.7 of 5 (29 reviews)
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Delivery: Most areas
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Sale: $3,999.98

Reg. Price: $5,499.98

You Save: $1,500.00

Sony - 65" Class (64-1/2" Diag.) - LED - 4K Ultra HD TV (2160p) - 120Hz - Smart - 3D - HDTV

Model: XBR65X900A
SKU: 8652098
Learn more about 4K Ultra HD.
Customer Reviews: 4.9 of 5 4.9 of 5 (55 reviews)
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Delivery: Most areas
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Sale: $2,999.98

Reg. Price: $3,999.98

You Save: $1,000.00

Sony - 55" Class (54-5/8" Diag.) - LED - 4K Ultra HD TV (2160p) - 120Hz - Smart - 3D - HDTV

Model: XBR55X900A
SKU: 8652122
Learn more about 4K Ultra HD.
Customer Reviews: 4.9 of 5 4.9 of 5 (53 reviews)
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Delivery: Most areas
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