Hasselblad - 907X & CFV 100C Medium Format Mirrorless Camera

Before the advent of digital photography, Hasselblad was a name synonymous with exceptional quality and timeless design. The Hasselblad 907X & CFV 100C Medium Format Mirrorless Camera continues this legacy, merging classic aesthetics with cutting-edge technology to offer a versatile and powerful photographic tool. This medium format camera, with its 100-megapixel resolution, offers a trifecta of imaging capabilities, making it the most adaptable Hasselblad camera to date. Its modular design allows for seamless integration of film and digital photography, paying homage to the past while embracing the future. With each press of the shutter, fleeting moments are transformed into lasting memories, captured with stunning clarity and detail.The 907X & CFV 100C revives the unique waist-level shooting style of classic Hasselblad film cameras, featuring a touch display that can be tilted upwards to 40 and 90 degrees. This offers unparalleled perspectives, immersing you in a creative flow that inspires and delights. Weighing in at just 620g when the 907X body is paired with the CFV 100C digital back, this camera strikes a perfect balance between lightweight design and premium texture. Its eco-leather cover and chrome edges exude elegance, making the camera not just a tool for creating art, but a piece of art in itself.The camera's modular design, inherited from the classic 1948 model, allows for three distinct photographic configurations. The detachable CFV 100C digital back can be used with various high-performance XCD Series lenses, or through lens adapters, with the HC/HCD, V, and XPAN Series lenses. This versatility expands the realm of creativity, showcasing Hasselblad's longstanding optical heritage.The CFV 100C also supports integration with Hasselblad V System's 500 Series, 200 Series, and other classic film cameras, allowing these bodies to capture digital imagery. Additionally, the CFV 100C can be paired with technical cameras for images of elevated precision.The 100-megapixel medium format back-side illuminated (BSI) CMOS sensor delivers unparalleled image quality, with 15 stops of dynamic range and a native ISO down to 64. The 16-bit color depth represents over 281 trillion colors for natural, smooth color gradations, vividly reproducing vast landscapes or minute details.The Hasselblad Natural Color Solution (HNCS) optimises colors to appear authentically and naturally, perfectly restoring the colorful world as seen by the human eye. When paired with classic film cameras, HNCS faithfully displays the unique charm of each lens.Equipped with Phase Detection Autofocus (PDAF), the 907X & CFV 100C delivers an agile focusing experience. With 294 PDAF zones spread over the sensor surface, focusing speed has increased by approximately 300% compared with the previous generation. A new face detection function facilitates efficient and convenient portrait shooting.The 907X & CFV 100C features a built-in 1TB SSD with impressive write and read speeds, meeting the storage demands of high-quality imaging. The CFexpress Type B card slot allows for storage expansion. Additional accessories like the 907X Control Grip and Optical Viewfinder can further expand the camera's capabilities. The new hot shoe adapter can be used for flash accessories, and the camera can be linked with an iPad or iPhone via built-in Wi-Fi for easy image transfer and editing. In conclusion, the Hasselblad 907X & CFV 100C Medium Format Mirrorless Camera is a testament to Hasselblad's commitment to quality, innovation, and the art of photography.