Customer Ratings & Reviews

Great purchase for 329 dollars! I love the built in roku,the picture is just as good as some tv’s that cost a lot more

The Insignia 50" 4K UHD is a very good value for the money. It delivers a very good picture and the integrated Roku is much nicer than having a separate box taking up one of the three HDMI ports. The selling point for me was the Ethernet port to attach directly to the router that is unavailable in some other Roku TV's. The direct attachment does tend to derliver a better picture and less spooling than watching video from the Roku wirelessly. Having a Roku remote instead of a traditional type of remote does take some getting used to.

Good tv for the price. The Roku format could be a challenge if you haven’t dealt with it before. I would prefer a normal tv with a Roku ap. The picture is great and clear. You have to use 2 remotes to switch to an HDMI connection to watch direct tv and the like. Not ideal. That being said it’s worth what I paid for it.

This tv is amazing! Awesome 4K quality and the convenience of a smart tv! It came preloaded with Netflix Sling tv and Hulu! Roku channel also offers a lot of free movies and shows. We’re canceling cable!!! Oh and not to mention, the price was fantastic!!!

I have no complaints about this Tv. I can say I can compare it to Sony or Samsung's picture quality. Very good buy and very satisfied.

It has spectacular colors, I love how everything looks and I like the Roku, there are additional free movies

This is a very good TV. Good colors and very clear picture. I have not had any issues with this TV at all.

Love this tv. It is so clear. Excellent reception. Love it.

So far the tv is easy is setup, connect and manipulate use of devices on it.

The price is fair . The TV has good resolution . I love it

The setup was the easiest ever! I would buy another

I love my tv! I have it hanging on the wall. The size is good for my den.

Very happy with my purchase while the tv lasted. It's fresh out of warranty and this morning a black thin line magically appeared on the screen, how convenient!. It has never been misused or mishandled. I won't even bother contacting best buy since I just found out on the parts website that the panel costs more than the tv itself. Never buying an Insignia product again. Very dissapointed I just lasted one year.

So it's been 3 months since I bought this 4KTV. So far, I am very pleased. Initially, I wanted a bigger screen but due to the size of my living room, I opted for the 50" instead. Well, this size ended up being perfect. Although the TV does not feature HDR (it can recognize it), colors are vibrant (there are different modes) and bright. It works great when watching 4K content (Netflix, YouTube and PS4). This TV comes with Roku. The navigation is easy and presentation is clean. The remote does a decent job although I wish the preset buttons (Netflix, Fling, etc.) could be resetted. I have not noticed any flicker and/or graphical inconsistencies. It is connected to my network via ethernet so it is pretty fast and responsive -no connection issues. The sound is tiny, and while it features simulated surround sound, it is not very good (very few have acceptable sound). I recommend a soundbar/sound system instead. Overall, I would happily recommend it if you are looking for a decent entry level (cost) 4KTV without all the bells and whistles.

I just spent over 300 $ for this TV. Waited a week for it. And then it shows up shattered. Completely disappointed.

This TV has really good picture and the convenience of built in Roku streaming. We used to use a PC and PS4 to stream Netflix and Hulu, with this TV it's already built in so we no longer need extra devices. You do need to sign up for Roku account to use the TV, but you can skip entering your credit card. Then you need to link your Netflix, Hulu, Google Play...accounts and you are all set. Otherwise we watch TV with only antenna (no cable) and this TV picks up a lot more channels in our area than our previous TV did. Our only complaint is that the small remote does not have a number keypad to directly enter the channel number that you want, instead you can only scroll to the channel you want.

Excellent Television!! Picture is super crisp, and clear!! Absolutely love the Roku smart tv included on this Insignia 50" 4K HD Flat screen. Roku is VERY easy to learn how to use, and the features it brings are excellent!! I've had this TV several years now, and I've never had a single problem with it! I've actually knocked it off the stand twice on accident,and still have not experienced a scratch or malfunction in the performance and picture of this excellent TV !!!! Buy with confidence!!!

I have been very impressed with this TV. For someone who isn't up-to-date on all the latest electronics, I was a little worried about not purchasing one of the bigger brands. After talking with the Best Buy associate he helped steer me to this TV for a great price and I have been nothing but satisfied. I have had the TV for a few months and have experienced no problems. The only thing that is a bit of an adjustment is the whole TV is controlled by a Roku remote which I hadn't expected. If you mainly stream your TV shows or listen to music then this TV is for you! If cable is your primary source then invest in a universal remote or consider another option.

We absolutely love the Roku televisions. The interface is by far the best one I have ever used and it makes viewing different sources, different channels, Netflix, Amazon Prime and others supremely simple. The TV itself has a great picture. Side by side it pales in comparison to our 82 inch Samsung 4K OLED TV, but at less than 1/15th the price it is a fantastic value! Don't be turned off by the name brand, this set is identical to the LG 50" Roku 4K TV...just rebranded. Easy set up, great picture and super easy use make this set a winner!

I am honestly very surprised with the picture quality of this tv! I wasn’t expecting much since I have never purchased this brand before. But again very happy with picture quality at the great price. Also very simple set up with Roku and very simple to use remote. Remote has fast buttons for Hulu and Netflix and volume button is very nicely placed on side of the remote. Only complaint is if anything is in front of the receiver the remote will not work. Very happy with this Black Friday purchase.