The Polaroid Now Generation 3 Instant Camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials. Available in new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.
Thanks to ranging sensor, flash and autofocus upgrades, our Gen 3 cameras now take clearer pictures – even on super sunny days.
The classic Polaroid look you know and love, now made from more future-friendly materials.
The Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot, without you having to do anything.
Take photos so nice you shot them twice with double-exposure mode. Or set up the perfect self- portrait with the touch of the self timer button.
Capture modern life in the original Polaroid aesthetic. And see every detail of each beautifully imperfect picture on our iconic full-sized i-Type and 600 film.
The built-in USB-C rechargeable battery lasts for over 15 film packs. So you can ditch disposable batteries and stay in the photographic flow.
The classic Polaroid look you know and love, now made from more future-friendly materials.
Learn more >