
It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and technology. The Serif challenges the way we view technology and its interaction with the space around it.
Q: What is the point of a TV in the shape of an I. Why would I want this over any other TV?
A: The only reason to buy this over another TV is for the aesthetic. If you want that contemporary look. A good portion of the price goes towards the look and you can get better quality TVs for the same price. This option is for those who like the look enough to sacrifice picture quality for aesthetic.