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Sony - 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026)

Model: K43XR30M2
SKU: 6672935
Sold byBest Buy

Customers are saying

Customers recognize the exceptional picture quality as a standout feature of this television. Additionally, users have highlighted the impressive brightness levels provided by the Sony Bravia 3. Overall, the feedback reflects a high level of satisfaction with the visual performance of the display.

Generated by AI based on customer reviews.

Highlights

Features
  • Movies included with your TV in premium picture quality

    Access SONY PICTURES CORE with Pure Stream included with BRAVIA.

  • Cinematic picture and sound at home

    Support for Dolby Vision and Dolby Atmos delivers an immersive viewing experience.

  • Immersive sound that moves beyond the screen

    DTS:X creates cinema-like audio that surrounds you.

  • Lifelike color in every scene

    XR Triluminos Pro reproduces over a billion vivid, real-world colors with natural shades and detail.

  • Smarter picture in real time

    The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame.

  • Make everything you watch look closer to 4K

    XR Clear Image uses AI to restore lost detail and reduce noise in your content.

  • Smooth, blur-free motion in sports and action

    Motionflow XR keeps fast scenes clear and easy to follow.

  • Clearer TV sound with less distortion

    X-Balanced Speakers deliver deeper bass and improved sound resolution.

  • Control your soundbar directly from your TV remote

    BRAVIA Theater settings appear automatically in the Quick Settings menu.

  • Adjust volume and playback without the remote

    Control your TV directly from connected Bluetooth headphones.

  • Find what to watch faster with Gemini on Google TV

    Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.

  • Effortlessly stream from your Apple devices

    Compatible with Apple AirPlay

  • Cast content from your phone or tablet to your TV

    Google Cast built in.

  • Chat with Gemini for hands-free voice search to find the perfect movie or show

    Just chat with Gemini to find personalized content, ask questions, and control compatible smart home devices.

  • Take your PS5® gaming to the next level with exclusive features

    Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.

  • All your game settings in one place

    Game Menu puts gaming picture settings and assist features in one easy-to-access menu.

  • Get the advantage in high-performance gaming

    HDMI 2.1 features 4K/120, VRR, and ALLM deliver smooth, responsive gameplay.

  • Play your PlayStation games from another room

    Use PS Remote Play to stream your console to your BRAVIA TV.

  • A minimalist design that keeps your focus on the picture

    Flush Surface design with an almost invisible bezel fits naturally into your space.

  • Easier navigation for everyone

    An inclusive remote design with larger buttons, tactile shapes, improved grip, and Remote Finder.

  • All your energy-saving settings in one place

    Eco Dashboard makes it easy to manage energy efficiency.

  • On-board Storage 64GB*

  • On-board Storage 32GB*

See all features
Specifications
  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    43 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
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Reviews

Rating 4.4 out of 5 stars with 33 reviews

91% would recommend to a friend
Customers are sayingCustomers recognize the exceptional picture quality as a standout feature of this television. Additionally, users have highlighted the impressive brightness levels provided by the Sony Bravia 3. Overall, the feedback reflects a high level of satisfaction with the visual performance of the display.
This summary was generated by AI based on customer reviews.
  • Picture Quality (15)
  • Brightness (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Best Modern Direct-Lit LED Television of '26

    This is a SUBSTANTIAL upgrade from the 2024 Bravia 3, which felt like a budget model. Despite this being considered entry level (I purchased the 43" version), it feels like an expensive, premium television. The remote feels sleek, the XR processor runs at IMMACULATE speeds, the picture quality is clear, the FOUR 2.1 HDMI ports are PERFECT for numerous consoles, the HDR, VRR, and ALLM gaming features work like a charm, and the Google operating system WITH Gemini is awesome for streaming. Paired with the PlayStation 5, it gives you all the immersion you'll ever need out of your Sony console. Blooming is hardly noticeable despite the lack of local dimming zones. The colors won't pop like an OLED or QLED, yet it manages to do a phenomenal job for vibrant videos and cleans up low bitrate shows. I've been enjoying the additional 5 Sony Pictures Core credits aswell. They managed to put in all the necessary features of a high-end model into a smaller, affordable device. It's perfect for a bedroom, guest room, or a living room! When toggling off ambient light sensor, you get to feel the maximum brightness. The 120hz refresh rate is EXTREMELY noticeable during fast paced games. No complaints thus far.

    Posted by JAYCEEG

  • Rated 3 out of 5 stars

    Remote Glitch

    I am pleased with the picture quality, sound, and brightness of the Sony Bravia 3. The remote control worked perfectly for nearly two weeks as I switched from the Sony channels to my Verizon cable channels until now. It takes nearly 5 minutes for my television to turn on. What is the problem? How can this be fixed?

    Posted by BROOKEF

  • Rated 4 out of 5 stars

    Fantastic TV!

    I really like the picture quality I get from playing on my PS5. Huge upgrade from a 27 inch 4K monitor. I don’t compete in multiplayer games so a small screen wasn’t necessary for me. Sounds good with the speakers it has but I do have a Bose sound bar hooked up to this as well. 4 HDMI ports is wonderful very helpful. The remote control is easy to use. Only real complaint is price. If you can accept the cost of it I would say you’re going to be satisfied if you want to upgrade from a small PC monitor to a bigger TV.

    Posted by SamuelM

  • Rated 5 out of 5 stars

    Love this tv!

    This is my 4th Sony tv purchase and couldn’t be happier. The report seems a little cheaper in quality and makes a loud clicking noise when pressing buttons. The volume has a big jump from lever 4 to 5. Not a big enough issue for me, and I’m still super happy.

    Posted by Lalaloveme

  • Rated 5 out of 5 stars

    A great entry level 120hz TV

    I was very excited to see Sony come out with this TV, as I have been in the market for a newer 120hz TV without breaking the bank. Set up was a little frustrating, as the QR code for Google TV did not work, which meant I had to type everything out on the remote. I'm still currently in the "figuring out" phase to see which settings work best for the PS5, DirecTV etc, but I can say the graphics on the PS5 are much smoother. Color on the TV is great, only downside I would say is I don't like the sound quality coming from the TV. Excited to see the TV's full potential as I perfect the settings, but nonetheless a great value for what you're getting.

    Posted by JORDANZ

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Pros for Sony - 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026)
Picture Quality, BrightnessPicture Quality, Setup Ease, Size, Features, WeightPicture Quality, Color, Ease of use, OLED Quality, GamingPicture Quality, Setup Ease, Brightness, Size, Smart TV Features
Cons for Sony - 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026)
There were no cons for this productThere were no cons for this productHDMI 2.1, Price, WeightBlack Level, Connectivity, Remote Control, Refresh Rate, Viewing Angle

Specs

Questions & Answers
  • Does this TV have an audio output and/or headphone jack?

    Hi ConnieAlpine, The Sony BRAVIA 3 II (2026) does not include a traditional 3.5mm wired headphone jack. However, it features a Digital Optical Audio Output for connecting to sound systems and supports Bluetooth (A2DP) for wireless headphones. You can also use the HDMI eARC/ARC port for high-quality audio output to a soundbar or receiver. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • Is this tv compatible with wireless hearing aids so you can listen privately without disturbing anyone else

    Hi there, We support connecting standard Bluetooth audio devices that feature the A2DP profile, though direct compatibility with specific wireless hearing aids can vary depending on your hearing aid model's firmware and connection protocols. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • What’s the weight on the 43 inch tv without the stand?

    Hi Nick, The weight of the Sony 43" class BRAVIA 3 II 4K HDR LED Google TV without the stand is approximately 20.2 lb (9.1 kg). Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • Is the TV stand included with the product?

    Yes, the TV stand is included with the product.

    This question and answer was generated by AI based on customer and product data.
  • Can I stream content from Apple devices to this TV?

    Yes, you can effortlessly stream from your Apple devices.

    This question and answer was generated by AI based on customer and product data.
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