Sony - 50" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
Customers are saying
Customers frequently mention that the picture quality of this television is outstanding. Users also appreciate how simple the device is to set up and note that the brightness levels are impressive. Overall, the feedback highlights a positive experience with the product's core performance features.
Screen Size Class
50"Series
BRAVIA 7 IIHighlights
Features
True RGB, the future of color
Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle.
Elevated color accuracy without compromise
Sony unites the color range of our flagship OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.
See the hidden depths in a new way
From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen.
Color, faithfully reproduced
Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity.
Vivid color from every seat
With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.
Smarter picture in real time
The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.
Make everything you watch look closer to 4K
XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image.
Contrast intensified. Depth amplified
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.
Even fast-moving action stays smooth, bright and clear
XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
My Cinema presets. Tailored to the moment
Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step.
Cinema-like sound, perfectly matching pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched.
From stereo to expansive 3D surround, wider and clearer
Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.
Crystal clear voice. With AI technology
No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.
Easily expand your cinema: Direct TV connection
Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.
Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Touch and control from your headphones
Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.
Movies included with your TV in premium picture quality
Access Sony Pictures Core with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA.
Bring cinematic standards home
Our TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.
Authentic picture. From the studio to your screen
Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.
Find what to watch faster with Gemini on Google TV
Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Google Cast
Cast content from your phone or tablet directly to your TV.
Chat with Gemini hands-free to find the perfect movie or show
Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.
Take your PS5 gaming to the next level
Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
All your gaming essentials in one place
Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.
Specifications
- Display TypeRGB LEDResolution4K (2160p)Screen Size Class50 inchesHigh Dynamic Range (HDR)YesHigh Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
Reviews
Rating 4.7 out of 5 stars with 25 reviews
- Picture Quality (20)
- Ease of Setup (4)
- Brightness (3)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- LG - 86" Class MRGB95 Micro RGB evo AI 4K Smart webOS TV with Triple 100% Color Coverage Certified (2026)$5,299.99The price was $6,999.99
- LG - 98” Class NU85 Series LED Nano 4K UHD Smart webOS TV (2026)$1,399.99The price was $2,199.99
Compare similar products
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
Experience the pure black and natural colors of OLED in a more compact size, powered by the intelligent Cognitive Processor XR. With XR OLED Contrast Pro, contrast is boosted to create exceptionally realistic picture for movies and gaming.
OLED contrast and smart features come together for a picture that's designed for movies, sports, and streaming. Vibrant color and perfect OLED black bring a richer picture to every scene, in a sleek design that fits naturally into any living space.
| Pros for Sony - 50" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini | |||
|---|---|---|---|
| Picture Quality, Ease of Setup, Brightness | Picture Quality, Ease of Setup, Brightness | Picture Quality, Color, Ease of use, Remote Control, OLED | There were no pros for this product— |
| Cons for Sony - 50" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini | |||
| There were no cons for this product— | There were no cons for this product— | Price | There were no cons for this product— |
Specs
Questions & Answers
Where is the installation manual webpage?
Answered by SonyListensHello Satch, Thank you for considering Sony products! We appreciate your inquiry about the installation manual webpage for the K50XR70M2 TV and are happy to assist you. Official documentation, including setup guides, reference guides, and installation manuals for your BRAVIA television, can be easily located online to ensure a smooth, secure setup process for your new display. For more details, please check the official product manual: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-50xr70m2 Best regards, -Fred
What’s the warranty
Answered by SonyListensHi Anna, The BRAVIA 7 II comes with a limited warranty that covers manufacturing defects for one year from the date of purchase. Thanks for choosing Sony. Best regards, Eliab
where are speakers located?
Answered by SonyListensThank you for contacting Sony, Bart. The speakers on your K50XR70M2 are built right into the frame using our Acoustic Multi-Audio system. We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support
for the Bravia 7ll 50" can I make the stand shorter, I need 1/2 ' in my cabinet for it to fit
Answered by SonyListensHI stand50TV, The included stand for the 50" Class BRAVIA 7 II is fixed and cannot be physically adjusted to a shorter height configuration. To safely lower the overall profile of the television by a half-inch to fit your cabinet space, we recommend looking into a compatible aftermarket VESA tabletop stand with variable height configurations or utilizing a sleek wall-mounting setup. Thanks for choosing Sony. Best regards, Eliab
when connecting a sound bar such as the Bar 7, are are the power, HDMI , and ethernet cables routed around or through the TV stand
Answered by SonyListensThank you for contacting Sony. On the BRAVIA 7II, the cables actually route through the back of the TV stand legs rather than going around them. The stand uses our Mirage Stand steel feet, and they have built-in channel tracks designed specifically to hide everything. You just run your power, HDMI, and ethernet lines right down the back of the legs and snap the clips in place, which keeps everything totally hidden from the front so your Bar 7 setup looks clean. We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support
Customers often buy these together
Monitor and Television Mounts
SANUS Elite - Tilting TV Wall Mount for 42”-90” TVs up to 150lbs, 12 deg Tilt w/ 6.8” Extension, DIY TV Mount w/ Included Hardware - Black
Top Deal$144.99The price was $169.99
Soundbars
More recommended items
Speaker Mounts
Surge Protectors
Cable Concealers
Streaming Media Players
Customers ultimately bought
Top Deal$1,099.99The price was $1,599.99
$1,099.99The price was $1,499.99
Top Deal$699.99The price was $1,199.99
Top Deal$249.99The price was $299.99
Top Deal$299.99The price was $379.99
$399.99The price was $699.99
Elevate your entertainment Sponsored
Top Deal$1,599.99The price was $1,999.99
Discover related products
$389.99The price was $479.99
$46.99The price was $49.99
Keep exploring
$1,399.99The price was $1,599.99
$109.99The price was $139.99
$1,197.99The price was $1,497.99
$1,499.99The price was $1,599.99
$1,449.99The price was $1,499.99
$3,498.00The price was $5,267.92
$1,097.99The price was $1,297.99
