See more imagesSony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV (2021)
- Model:
- XR50X90J
- SKU:
- 6453206
Highly rated by customers for:
See more imagesHighly rated by customers for:
RichardB Posted
Review of the 50 inch Sony Bravia XR-50X90J Background Info: In 2004 I purchased a Sony - KV-32FV310 32-Inch FD Trinitron WEGA Television from The GoodGuys. It was one of those huge square heavy televisions. It had a great picture being a Trinitron. In 2009 I purchased a Sony KDL-46XBR9 from Best Buy. It was a 46 inch LCD "XBR" model which signifies top of the line. It was a close-out so I was able to afford it ... about $1,200 which was almost half off the normal price. It was a great TV with excellent color. It finally died this spring in April 2021. I hate shopping for TV's because I am extremely picky about the picture and color quality and features. And now that there are several companies that make excellent TV's, it is very hard to choose. Also I figure I will have the TV for many years so I want to make sure I will be happy with it. After spending several days at BestBuy and many hours on Youtube I realized that Sony was not the dominant manufacturer anymore. However it did seem that Sony had maintained it's reputation for excellent true color. But it also had gained a reputation for being a bit more expensive than the competitors. My first decision was between OLED and 4K LED. After watching hours of YouTube reviews I decided there was not a enough picture quality difference to justify the extra money and having to worry about the screen "burning in" on the OLED after a few years. Next I had to pick the size. My last TV was a 46 inch. A 50 inch was a nice upgrade and still fit perfectly with my existing setup. Several people said "no, go bigger", but I am totally happy with this size. I sit about six feet away from it. Also the feet on the Sony 50 inch are closer together and not spread way out near the edges of the TV, so that fit on my existing TV stand very well. And there is a Composite video input which allows for older equipment to connect to the TV via the Red/White/Yellow cable. The operating system of this TV is very good and the remote is very good. It has a powerful CPU processor. The thing I like the most about this TV is the absolutely gorgeous picture. I have always had a good picture with my older Sony's but this truly is incredible. I waited two months before writing this review to really see what I thought about it. And I have on quite a few occasions literally said out-loud ... "Wow, that is a beautiful picture" ... the color is perfect and strong while looking extremely natural and realistic. And blacks are black. I also like the price. Sony had just dropped the price from $1,299 to $1,099 when I was shopping which made it competitive and removed the "Sony is more expensive concern". If you are like me and stress out about which TV to buy let me tell you what worked for me. Take your time. I started by spending a few nights online browsing what was available. There are three main companies that seem to make the best TV's. Samsung, Sony, and LG. The feet on the LG 4K LCD's were too wide apart for my furniture. The Samsung 4K LCD's looked good but did not have the composite video input and also had some complaints about glare. Next I picked a weekday afternoon to spend in the store. The store was not crowded and I took my time looking at the TV's and occasionally chatting with a couple sales guys. I had told myself I was not going to make a decision on that first visit which allowed me to relax. I brought a notepad so I could take notes. When I finally got maxed out looking at so many TV's I left the store and took a break for a couple days from thinking about it. Finally after some more online researching and another store visit I decided on the size and then on the Sony. I ordered it online and picked it up at the store. The 50 inch TV box actually fit in my car which was great, although the salesmen at the store had said he could give me free delivery. All that time and effort was worth it. The color and picture are truly stunning, and the operation of the TV is very good. I went with an extended warranty for five years. I do that with TV's and Dell computers. Over the two months there have been two firmware updates which are easy to do and I think one of them actually improved the picture quality. Two settings were important to get the picture just right: CineMotion - set this to high to remove any "judder" Brightness - I dropped this down to 15 I hope this review will help others. Many folks can make a quick decision and get on with it. Not me. If you are considering the X90J series I can tell you it is an outstanding television, especially the picture quality and the color realism. Good Luck, Richard B
Posted
Hi RichardB, We appreciate your detailed review. We are pleased to hear that the TV fits perfectly with your existing setup. We're also glad that you like the picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
PatrickFB Posted
Very happy with it. Picture looks great. Screen looks very black (in black scenes) even in the dark. Get very bright when needed too. Legs are very wide on the TV, but i knew that going in and bought a VESA stand. The OS is very fluid and is good at surfacing things I want to watch. The voice remote is very handy. The audio was good for a TV, but I didn't listen to it much. Only during setup before I plugged in my existing soundbar. I do wish the ARC/eARC port was not the second HDMI 2.1 port, but I suppose the only thing that really will need it is a game console, and I am unlikely to ever have more than one. Only real downside I have found is the ethernet port is limited to 100mbit. I didn't know you could still buy chips that weren't gigabit! The Bravia Core service even mentions (deep in the fine print) that to get the full bandwidth the service can deliver you have to use Wi-Fi ac. Oh well. Very happy with the $200 price drop. That sealed the deal for me. Tried to take pics of TV, but on camera they all looked bad, so you'll just have to trust me it looks very good in person.
Posted
Hi PatrickFB, Thank you for this awesome and detailed review of your new X90J TV! We're very pleased to hear you like the great picture quality, smooth Google TV UI, very handy remote control, good speaker sound quality, and you feel that the unit is worth your investment. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Teddyss101 Posted
Looks great sound ok am having issues with arc hdmi though not sure if it’s tv or sound bar , sometimes restarting sound bar gets it to work but other times I have to restart tv. I might just end up using optical option instead. Sound bar is a Samsung & I had problems Samsung tvs I hate them & their famous vertical shadows lines which appear 1 to 2 years after purchase. Maybe I’ll buy Sony sound bar in future tough to isolate hdmi issue at this time.
SRZ71 Posted
A monumental amount of research went into this purchase. I got a GREAT TV at an exceptional price. This TV(2021 Design) is far better than its “replacement” K(2022) version. Unfortunately I might have gotten one of the last ones as it’s discontinued. Funny thing though, this 2021 designed TV was bought in September 2023, label on back says “Manufactured June 2023”. Sony should have just taken 2022 off.
Posted
Hi SRZ71,
Thank you for the 5-sta rating! We're glad to hear your X90J TV suits your needs and expectations. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Mike Posted
Love the picture. The colors are great. Wanted to up grade for my Xbox x would recommend to anyone.
Posted
Hi Mike,
Thank you so much for sharing your great experience and for the recommendation! Great to hear you love the amazing picture and colors of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
GeorgeM Posted
I've had this TV for a year now and honestly I haven't had a single issue with it other than storage space, but that's why external hard drives exist. The sound is lacking of course but soundbars are cheap these days.
PepsiManX360 Posted
This is probably the best TV I’ve ever owned. I mainly play Xbox Series X & PlayStation 5 at 4K 120Hz (frames per second) and this TV does it all! I’ve never seen a TV that comes with perfect colors out of the box as this one did. With this TV you get: 4 HDMI port (Port 3 & 4 are HDMI 2.1) HDR 10 HLG Dolby Vision Dolby Atmos Full Array Local Dimming Sony’s XR Processor Google TV I purchased this TV to replace my LG NanoCell 85 (49 Inch) which recently started to display horizontal lines and I cannot be any happier. HOWEVER… there’s no VRR (Variable Refresh Rate) at the moment or Dolby Vision in Game mode for the Xbox Series X. Hopefully Sony would update it at some point to enable these features. But everything else is amazing and I couldn’t be any happier.
Posted
Hi PepsiManX360, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. VRR will be available via a future firmware update. Thank you for choosing SONY. ~Earl <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
DallasA Posted
After 8 months developed a white line across the bottom of the screen. See photos. Sony customer service was great and sent me an upgraded model and it was even a bigger size (55”) AND they told me to keep the old one. So basically I got a $1,200 TV for free. Good thing it happened during the warranty period. Only thing I don’t like is they only give you the remainder of your original warranty with the new TV. So I only have 4 months left instead of 12. Hopefully it doesn’t happen again. Before what happened, great picture quality and was happy with my purchase. Gave it 3 stars instead of 1 because of the customer service & so people would see this review. Probably was an odd occurrence. First time buying a Sony TV. Take it for what it’s worth.
Kouvatsos Posted
Picture is great, sound is incredible. Very nice TV can't go wrong with a Sony. All my TVs for the past 20 years have been Sony TVs
Posted
Hi Kouvatsos, We are glad that you like the quality of your Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Mysterylady61 Posted
The reason I always purchase Sony tv’s is the beautiful color. Even the black is very rich. This Bravia XR X90J tv is easy to set up and simple remote with talk. Dobie sound, I had a sound bar so I still use it. Can be put on the wall or has great legs that I used. I don’t use cable tv just rabbit ears. It has a lot of plugs in the back. You can’t go wrong with this tv and it’s packaged really good.
Posted
Hi Mysterylady61,
You made the right choice! With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
GailS Posted
I haven't had this TV for very long but do far it's great. The picture is sharp AMF the colors are perfect.
Posted
Hi GailS, we're glad you like the picture quality of our product! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Ghost Posted
Love the quality the picture comes in so much clearer than my other last TV, Sony Bravia and I’m on one of my book right now
Posted
Hi Ghost,
Thank you so much for sharing your wonderful experience with us! We're really glad you love the incredible picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Neonvistas Posted
Despite a rough start (first TV purchased arrived with a bad image board) Best Buy of course made it right and had a brand new Sony TV delivered while also picking up the defective one. My wife utilizes this every evening/night and is absolutely thrilled with the ease of use, multitude of streaming options, and the stellar image quality offered from this Sony Bravia TV
Posted
That is awesome, Neonvistas! We're sorry if the first one failed but we're glad that you were attended professionally by the dealer. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Craig <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Soundbar Posted
I whould buy it again! Ease of setup 50inch hits the sweet spot for my application.
Posted
Hi Soundbar,
This is definitely a great choice for a TV upgrade! We really appreciate your satisfaction with your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your continued support and for choosing Sony! - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Curtis Posted
This TV is great. We have televisions by other makers in our house and none compare to the Sony Bravia. The user interface is superior, picture clarity top notch and stock audio great. Highly recommend spending the extra few dollars.
mortaricomics Posted
Excellent picture and sound. No problems viewing from side. A lot less glare than the old TV. We just now ungraded our home theater system from the started Hitachi50c61 TV to this smart tv. This is our first Smart TV. This TV has lots of options for picture quality, sound quality and is smart enough to automatically adapt when you switch from streaming to regular tv. I was concerned that I would still need my Tivo. This TV apps between what is automatically there and what can be downloaded and setup has more options than TV.
Posted
Hi mortaricomics, Great! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
JesseC Posted
The tv itself is fantastic. Great quality and performance UNTIL… I bought this TV a little less than 1 year ago and it already has a horizontal line going through the center of it
Posted
Hi JesseC,
Thank you for your time writing this review. While we are glad you like the picture quality and performance of your X90J TV, we're sorry to hear some issues that you are currently experiencing with the unit. Allow us to help troubleshoot and isolate the problem. If there is a horizontal line on the screen, please follow the troubleshooting steps provided:
First, determine if the issue also occurs on the TV menu screen or if it's only when watching your usual TV source.
Perform a power restart or reset your TV.
Run the Self Diagnostics option on the TV.
Press the HOME button again to display the menu screen.
If the lines are not visible on the TV menu screen, an external source (such as a cable or satellite box, internet video device, or other devices like a DVD player) or cable connections could be the cause of the issue.
For more troubleshooting steps, please refer to this link:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-50x90j/articles/00032635
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
CaliforniaUnderwater Posted
My living room Sony Bravia XR 55 X90J SmartTV since last August is so good that I want to return my new unopened for my bedroom Sony Bravia XR 50 X90J exchanging it by return date February 21 for the Sony Bravia XR 65 X90J for my living room, and putting the 55" in my bedroom instead of the 50". I really like the Sony Bravia XR X90J and need the 65" for my vaulted ceiling 19'x13' living room!!! Hopefully it can Be Done! Waiting on Arnie - In Home Consultant to let me know.
Posted
Hi CaliforniaUnderwater, Wow! That's great to hear. We're glad that you are enjoying your new TVs. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Tweety Posted
Love , Love My New TV , the picture is amazing , the only thing is when you turn the TV with cable remote you have to use the tv remote and go to tv so you can see the channels , this I do not like , I like to turn my TV and see my channel as soon as I turn a bit frustrating , wish the was a another way to eliminate that . Please .
Posted
Hi Tweety, We're glad that you love the amazing picture of this BRAVIA XR X90J TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Bochco Posted
I love this TV! I decided to upgrade and I'm so happy I did. The colors pop to life on the screen and the motion is amazing. Brightness uniformity is on par for the price. I've had several friends compliment me on how great it looks, and they're all techies. Great job Sony!
Posted
Hi Bochco,
Thank you for your kind words! Your satisfaction with the amazing picture quality and overall performance with your new TV is greatly appreciated. This is definitely a choice for a TV upgrade. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />