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Sony - 55" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini

Model: K55XR70M2
SKU: 6674083
Sold byBest Buy

Customers are saying

Customers are satisfied with the exceptional picture quality of this product, which users describe as being significantly brighter than expected. Additionally, the overall brightness levels are frequently praised for being very high. These features combine to provide a visually impressive experience for those who have purchased the item.

Generated by AI based on customer reviews.
See it in-store: Maplewood (6.2 miles away) 
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Highlights

Features
  • True RGB, the future of color

    Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle.

  • Elevated color accuracy without compromise

    Sony unites the color range of our flagship OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.

  • See the hidden depths in a new way

    From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen.

  • Color, faithfully reproduced

    Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity.

  • Vivid color from every seat

    With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

  • Smarter picture in real time

    The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.

  • Make everything you watch look closer to 4K

    XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image.

  • Contrast intensified. Depth amplified

    XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.

  • Even fast-moving action stays smooth, bright and clear

    XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

  • My Cinema presets. Tailored to the moment

    Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step.

  • Cinema-like sound, perfectly matching pictures

    Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched.

  • From stereo to expansive 3D surround, wider and clearer

    Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.

  • Crystal clear voice. With AI technology

    No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.

  • Easily expand your cinema: Direct TV connection

    Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.

  • Control your BRAVIA Theater effortlessly

    Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

  • Touch and control from your headphones

    Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.

  • Movies included with your TV in premium picture quality

    Access Sony Pictures Core with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA.

  • Bring cinematic standards home

    Our TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.

  • Authentic picture. From the studio to your screen

    Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

  • Find what to watch faster with Gemini on Google TV

    Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.

  • Compatible with Apple AirPlay 2

    Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

  • Google Cast

    Cast content from your phone or tablet directly to your TV.

  • Chat with Gemini hands-free to find the perfect movie or show

    Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.

  • Take your PS5 gaming to the next level

    Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.

  • All your gaming essentials in one place

    Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.

See all features
Specifications
  • Display Type
    RGB LED
    Resolution
    4K (2160p)
    Screen Size Class
    55 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
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Reviews

Rating 4.9 out of 5 stars with 19 reviews

5 star rating. 17 reviews4 star rating. 2 reviews
95% would recommend to a friend
Customers are sayingCustomers are satisfied with the exceptional picture quality of this product, which users describe as being significantly brighter than expected. Additionally, the overall brightness levels are frequently praised for being very high. These features combine to provide a visually impressive experience for those who have purchased the item.
This summary was generated by AI based on customer reviews.
  • Picture Quality (9)
  • Brightness (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Vibrant and Amazing Picture

    Recently purchased this Sony - 55" Bravia 7 II True RGB. All I can say is I am stunned at the vibrancy, clarity, and quality of this television! Coming from a 5 year old Sony OLED that was itself a top quality tv, I was initially reluctant to make this move to the next generation of Sony television. Have always been a Sony person dating back to the 13" Trinitron push-button (13 channel) model!! So, this RGB leap is astounding. Having gone to YouTube and viewed the 8K-12K Ultra HDR, makes this TV shine, quite literally (see attached photos, face and multi-color ball). The color brilliancy and range will make your jaw drop... makes you proud of your purchase decision! Regular (SDR) tv is great too. This is where a majority of your time will be spent and the 7 II RGB will not disappoint. I was fearful of blacks not truly representing accurately but I have not noticed anything annoying, or alarming. Blooming is almost non-existent (see attached black rose photo)... but if you want to be a true OLED person, I am sure you could find something to pick on. One minor complaint, and it is probably owner error, is that whites can be overwhelming sometimes, especially at night in a dark setting. I do run the TV in "Professional" mode so it negates the "auto-dimming" function with my current settings but I feel confident I can come up with a solution without degrading the picture quality! That is the only thing I can whine about, and as mentioned, probably my fault (still in my rookie season). Lastly, I have paired it with the Sony - BRAVIA Theater Bar 7 + Sub, all I can say is WOW, more horsepower than I need!! I am good to go for at least the next five years and some!! Highly recommend the Sony - 55" BRAVIA 7 II... you won't regret the purchase!!

    Posted by SIDNEYW

  • Rated 5 out of 5 stars

    Nice tv

    It’s super bright. I like that it’s real rgb led vs oled cause of burn in issues because i game a lot. Using game mode and VVR option I can finally play Xbox series x 4k 120hz.

    Posted by Bestbuybuyer

  • Rated 5 out of 5 stars

    Very nice!

    This is our first RGB televisions and we love it. The colors are sharp. The control is very easy to operate. We have a soundbar, we noticed there is no place for an optical wire to connect to the television. It isn’t needed, as the soundbar can connect via Bluetooth. Very happy with purchase.

    Posted by RonS

  • Rated 5 out of 5 stars

    Rgb is the way to go!

    Amazing colors, super bright, love the diff modes in the tv suck as vivid, directores mode, keeps blacks very dark haven’t seen any blooming

    Posted by Babysloth97

  • Rated 5 out of 5 stars

    Love the tv, good color, sound

    Picture quality excellent, brightness really good, only issue you have to turn the volume way up to hear

    Posted by DONNAA

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Pros for Sony - 55" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
Picture Quality, BrightnessPicture Quality, Brightness, OLED Quality, Design, Setup EasePicture QualityThere were no pros for this product

Specs

Questions & Answers
  • Does this tv have VRR?

    Hi DixionMayaz, Yes, the Sony 55" Class BRAVIA 7 II TV supports VRR (Variable Refresh Rate), enhancing your gaming and viewing experience with smoother visuals. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • What is the remote like

    Hi Cherie70, The Sony BRAVIA 7 II comes with a compact, eco-friendly standard remote designed with a clean, flush surface for easy cleaning and a comfortable grip. It features dedicated shortcut buttons for major streaming services so you can quickly jump to your favorite apps, as well as a built-in voice assistant button for convenient hands-free voice control. If you would like to see a picture of the remote, including a detailed description of all the buttons and their functions, please visit: https://www.sony.com/electronics/support/res/manuals/5073/040612cc79fd34c8143e38ce36575138/50736861M.pdf We really appreciate your interest in Sony! Regards, Dominick

    Answered by SonyListens
    SonyListens response
  • Does it have next Gen 3.0 for over the air. (OTA)

    Hi Wayne, Yes, the 55" Sony BRAVIA 7 TV comes equipped with a built-in ATSC 3.0 (NEXTGEN TV) tuner, allowing you to access enhanced, high-quality over-the-air broadcasts where available in your area. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • Does the screen have a mat finish? No reflections from room or outside light.

    Hi Firp, The BRAVIA 7 II features a semi-matte screen finish. While it does an excellent job of diffusing reflections compared to standard glossy screens, it may still show some mild reflections in highly lit environments or rooms with direct outside light. If minimizing reflections and achieving deep blacks is a top priority for your space, you may want to consider the BRAVIA 9 II instead. That model features Sony's advanced Immersive Black Screen Pro technology (available on all sizes except the 115” model), which provides significantly superior reflection handling and glare reduction. Thank you for considering Sony! Best regards, Dominick

    Answered by SonyListens
    SonyListens response
  • Does this Sony have a sleep timer?

    Hi Sixer, Thank you for your question! Yes, the Sony BRAVIA 7 II does include a built-in sleep timer function. You can easily access and set it by pressing the Input button on your remote control and then selecting the Timers & Clock option from the on-screen menu. From there, you can choose your desired duration before the television automatically powers off. Thank you for considering Sony! Best regards, Dominick

    Answered by SonyListens
    SonyListens response
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