Customer Ratings & Reviews

A movie buff, I intend to use the set for evening film shows, not games or sports. I have a smaller Samsung and a 2010 vintage 55" Toshiba for that. A custom surround system with a sturdy, heavy, top of the line Sony amp at its heart, (built 2003!), and Klipsch Heresy II speakers (1984, made in the Alabama factory when Paul Klipsch was still alive, theKlipsch engineers signed the back of the speakers!), and a 12" Dayton Audio subwoofer. And no, not for watching comic book movies full of car chases and explosions. Confession: I do have all the James Bond flicks! But no...otherwise it is Hitchcock for me, John Ford, Sergio Leone, Scorsese, classic film noir from 40s and 50s, foreign films, the Godfather pictures, De Palma, Ridley Scott, David Lynch etc) And I confess to being a Trekker (original cast, not the Lost in Space Captain Picard Second Generation hokum...well, I have those movies anyway, if only for the great Goldsmith's scores). I like the Sony's option to choose low power and thus reduce unnatural brightness. So many TVs arrive with factory set brightness at 80% and contrast at 100. And people watch that artificially hot image for as long as they have the set. Sony is at the right color temp and color saturation from the outset, no manual adjustments required. TV's own sound is superb. Sony's chief competitor is often criticized for poor sound. A wish since my childhood now fulfilled: I have my own "movie theater!"

Great TV. First time with a Sony. Have had LG and Samsung large sreeen tvs. The Sony Bravia has a great picture with awesome color. We have no problem for side viewing either. Very easy to use aps on TV. Did have BestBuy install it on wall for me. So fsr extremely pleased with the purchase and would recommend.

I recently had just purchased the newest Samsung TV not only was the reflection terrible The sound was not great and there was a huge lap time between pressing a button on a remote and the TV process again. Then the remotes system went bad in it and had two exchange the TV I was suggested this donate TV by a store associate and was glad that I gave it a chance. Not only is the reflection great for our bright living room, But the sounds is extraordinary and so is the color. Best 10 out of 10

Great picture quality and brightness. Preset apps and voice assistant on remote make it easy to use.

It’s easy to be impressed at this point because I’ve waited so long to upgrade. The last time we bought a TV, 1080 and 3D were a big deal. I’m glad Josh, the Best Buy associate, talked me out of the 85 inch I intended to buy. So to make a few key points that impressed me the most: - It’s bright. So bright in fact, a white screen can wake you up if you fall asleep, like someone is shining a flashlight on you. - The built in smart system is wonderfully easy to use. It’s handy and set up similar to a smart phone. - It has features I never knew I wanted until I got them, now I wouldn’t go without them. - Amazing sound! I guess I’m used to my old TV, so I bought a sound bar with a subwoofer when I got this TV. The sound on the TV is easily twice as loud as the sound bar, so I just use the factory TV speaker. Great TV, you won’t be disappointed

Great TV provides clear and clean picture with everything your watching. I love the quality of Sony and the picture quality that they offer. I highly recommend this TV. The added bonus is the price point is awesome!

We were looking for a change in our TV watching experience and was originally looking at a TCL 2022 model. I was fortunate enough to have a Sony representative assisting. He respectively told us about the TCL. Then we looked at the Sony Bravia XR X90K 75-inch class 2022 model. We were sold! The television has changed everything about the watch experience. It's difficult to choose the best word to describe the picture quality, amazing, awesome and unbelievable! It's a Google operating system that's easy to navigate and is loaded with different avenues of entertainment. I'm going to purchase a surround sound system that will assist in hearing people talk. You can hear them, but it can be better. It's a fantastic television and it will change your TV watching experience.

I read a lot of professional reviews of this tv. Most had technical cons like blooming, and pros like otherwise bright clear picture. I went and looked at it and what I saw with my eyes was impressive. This is a mid-level tv with a much better picture than a standard edge-lit, or back-lit LED. The 120 motion hz. is pretty darn smooth; again much better than the 60hz. of sub-$1000 units. It has a vibrant picture with deep blacks as it sits in my game room! It is a 2022 tv, but Sony technology local dimming puts even with newer, more expensive units. I caught it on sale for $1399. At that price point I’m very happy. I can’t comment on sound, as it was immediately connected to my sound system. The pics are trying to show contrast between bright and black.

One of the best TVs I have ever owned. Very easy to set up picture quality amazing definitely worth the price. Can’t go wrong with a Sony tv.

I did a lot of research before buying such a large screen TV. Quality and clarity are very important to us because we enjoy our movie nights. We upgraded from a 65 inch Sony Bravia and we could not be happier with our purchase. The Best Buy home entertainment team has always been very knowledgeable and are our go to for our home and work electronic needs.

I bought this tv to replace the Hisense U8H of similar size. I had lip sync issues with the U8H connected to the Sonos Arc. Nothing I did remedied the issue. Switched out the U8H for my old 43" TCL, audio sync issue gone. The X90K is in the living room. It was plug and play, No complaints, audio or otherwise. Does the U8H have better picture quality? Yes it does. How much better? I never had them side-by-side so IDK. But as they say, convenience is key, especially for electronics the whole family has to use. We are very happy with the Sony, it has good picture quality, motion is also very good, no stutter/judder noticed using out of the box settings. Altogether very happy with the purchase.

My husband and I bought it as a Christmas present for both of us replacing our 12 year old Sony 55" TV which gave us great service. It fits in our living room on our cabinet perfectly along with our new Sony Sound Bar! We invited our neighbors to come in and see it. We all were impressed with the beautiful clarity and size of the TV. Sony is the one and only for us!

It’s been great, beautiful picture, color and it’s perfect for my household, we have been enjoying every bit of it

We initially bought a Samsung with twice the resolution, but 10 inch smaller at BB online, since it was a good deal. It arrived broken, so we went to the store and got this Sony instead. We are happy we did, 4K resolution looks just as good to our eyes and the 10 inch more size look better on our big wall. I found the Yoga streaming easy too. We added a sound bar and used the wall bracket from BB brand.

This TV replaced a Sony from 2016. I didn't expect that much of an upgrade other than going from 65" on the old TV to 75" on the new. Wow, what a nice surprise. The picture brightness is knock your socks off better and I liked the old one! The new one has HDMI 2.1, which means it supports all the new features. The old TV had Android TV and it was too slow to use, and many of the apps glitched out (hulu, went to green boxes every single time we tried to use it). The new TV has a much faster Android/Google TV, but too late, we switched to Apple TV and it's 100% better! This is a "full array" TV, but it seems there are < 60 individually lit "arrays" (according to the specs). But having around 60 is much better than "1" on the old TV. For the price, I'm very happy! I'm a total tech member, and when I saw the TV for $200 less a couple weeks after I purchased it, total tech refunded the difference. Nothing better than being very happy about a purchase, then finding out that you get money back on the purchase you're happy with!

Great Tv with excellent picture and sound , very easy to navigate and set up was a breeze.A+

Love this tv. So easy to use. Wonderful picture. Love the Google platform.

Amazing tv! Had to rewatch game of thrones to truly experience true black! Realized we missed half of the battle scenes due to our poor quality tv we previously had.

I upgraded from a 65 inch 2018 Samsung NU8000 to this new 75 inch Sony X90K and I have have no regrets! I use to be team Samsung but they're way overpriced. Even on sale they're still overpriced. This TV was well in my price range and I like all of the features and picture settings it offers. The picture quality on the Sony X90K is amazing thanks to the Bravia XR chip. My PS5 and movies look incredible on this TV.

Very good quality, everything really easy to set up, very happy with the TV