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Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)

Model: K98XR50
SKU: 6625581
Sold byBest Buy

Customers are saying

Customers express satisfaction with the television's excellent picture quality, which is the most frequently praised feature. Users also appreciate the impressive screen size and vibrant colors, along with the smooth performance during sports and gaming. However, some customers have noted that the display's brightness levels do not fully meet their expectations.

Generated by AI based on customer reviews.

Screen Size Class

98"

Series

5
See it in-store: Maplewood (6.2 miles away) 
is the closest store with a demo model on display.

Highlights

Features

  • Mini LED brightness and contrast

    Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver captivating brightness and authentic contrast.

  • Billions of real-world colors

    Access billions of accurate real-world colors with XR Triluminos Pro.

  • Powerful TV processing with AI

    XR Processor with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.

  • AI Super Resolution

    XR Clear Image with AI technology, powered by AI, reproduces studio quality by restoring lost textures and improves low-quality content by reducing noise and enhancing details.

  • Everything you stream. All on one screen.

    Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.

  • Effortlessly stream to your TV

    Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.

  • Movies included

    Get movies included and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app.

  • Studio calibrated picture

    See picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE.

  • More immersive movie experience

    More immersive movie experience – Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.

  • Crystal clear picture powered by AI

    Upscale all your HD and digital content and bring back lost detail with XR Clear Image and AI technology.

  • Blur-free action

    See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.

  • Cinematic sound

    With Acoustic Multi-Audio, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

  • Loud and clear dialog powered by AI

    Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3 powered by AI technology.

  • BRAVIA TV and BRAVIA Theater, the perfect pair

    Pair your BRAVIA TV with compatible BRAVIA Theater soundbars to unlock Acoustic Center Sync for elevated audio and enhanced dialogue.

  • Do it all with BRAVIA Connect app

    Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and discover useful features.

  • Perfect for PlayStation 5

    Take your PS5 gaming to the next level with BRAVIA exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.

  • All your game settings in one place

    Game Menu puts all your gaming picture settings and exclusive assist features in one place.

  • HDMI 2.1 features

    Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and SBTM.

  • Beautifully designed

    Premium two-way narrow stand – low-profile position or raised to accommodate a soundbar.

  • Compatible with BRAVIA Cam

    BRAVIA Cam (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.

  • All your Eco settings in one place

    Eco Dashboard keeps all your energy efficiency settings in one place.

Specifications
  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    98 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
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Reviews

Rating 4.7 out of 5 stars with 117 reviews

5 star rating. 101 reviews4 star rating. 8 reviews3 star rating. 3 reviews1 star rating. 5 reviews
96% would recommend to a friend
Customers are sayingCustomers express satisfaction with the television's excellent picture quality, which is the most frequently praised feature. Users also appreciate the impressive screen size and vibrant colors, along with the smooth performance during sports and gaming. However, some customers have noted that the display's brightness levels do not fully meet their expectations.
This summary was generated by AI based on customer reviews.
  • Picture Quality (89)
  • Size (5)
  • Performance (3)
  • Brightness (4)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Massive 98 inch mini led TV

    This massive Sony 98-incher turns your living room into an actual movie theater with picture quality that looks surprisingly sharp even on regular TV shows. Sure, you'll see a little bit of light bleeding in dark rooms and the side angles aren't amazing, but the sheer size and gorgeous colors totally make up for it. It's an awesome way to get a gigantic home theater screen without spending top-dollar—just definitely pay for pro installation because this thing is an absolute unit.

    Posted by RISHEEKREDDYK

  • Rated 5 out of 5 stars

    Glad I purchased this Monster!

    After a few months researching 98-100 inch Tv's to replace my 65" LG oled. I waited a few months before writing this review so I could get a feel for this set. I'm impressed with the 98 Bravia 5. It turned my Fan Cave to a home theater. This TV is huge coming from a 65.. I thought the black level was going to be terrible compared to the Oled but the black levels are excellent. The tv only have one flaw, Sony should improve the anti reflection quality of the screen. In a way this set is so big than the reflections get lost most times especially in bright scenes. I installed some theater lighting that's dimmable they help a great deal. When viewing movies tv shows and sporting events in the dark it's crazy good. All in all I love this TV. I only have one suggestion the wall you hang this TV on paint it black and or a very dark color. When you guys see my photos that black wall makes my gear and LCR speakers almost disappear.

    Posted by DonaldH44121

  • Rated 5 out of 5 stars

    Incredible tv

    This TV is huge, but well worth every penny. Sony picture quality is unmatched and can also do Split View while playing the game as well still a lot to learn and settings, but this tv is absolutely just incredible.

    Posted by Kingdcam

  • Rated 5 out of 5 stars

    98” Sony Bravia 5

    Great tv. Just hope there are no issues further down the line. Get a little glare during the day but where it really shines is at night in a dark room feeding it a high resolution source. Added a Sonos Arc Ultra which was a big plus. Best Buy install was painless. I wouldn’t want to try it on my own.

    Posted by LivermoreLarry

  • Rated 4 out of 5 stars

    sophisticated color, low brightness.

    I changed my hisense U8 100 for sony bravia 5 98. The 2 inches does not make a difference. High sense is very bright and the color is very bright. Sony is not as bright as the high sense but the color is more natural and more sophisticated. The color is more natural like you see in the movie theater.

See all customer reviews

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Pros for Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)
Picture Quality, Size, PerformancePicture QualityThere were no pros for this product—There were no pros for this product—
Cons for Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)
BrightnessThere were no cons for this product—There were no cons for this product—There were no cons for this product—

Specs

Questions & Answers

  • What smart platform does this TV use?

    This TV uses the Google TV smart platform.

    This question and answer was generated by AI based on customer and product data.

  • Does this Sony TV have built-in speakers?

    Yes, this Sony TV has built-in downward-firing speakers.

    This question and answer was generated by AI based on customer and product data.

  • Which voice assistant is built-in to this TV?

    This TV has Google Assistant built-in.

    This question and answer was generated by AI based on customer and product data.

  • Does this Sony TV have built-in speakers?

    yes, and it does a good job without a sound bar.

    Answered by DougO

  • Does this tv have an anti glare screen

    This doesn't, but I don't complain as it suits perfectly with my area. I don't have anything directly opposite of the screen. just brilliant display for how theater setup.

    Answered by RISHEEKREDDYK
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