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Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)

Model: K98XR50
SKU: 6625581
$3,999.99
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Highlights

  • Key Specs
    • Display Type: LED
    • Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
    • Screen Size Class: 98 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
    • High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
    • High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
    • LED Panel Type: Mini-LED
    • Backlight Type: Full Array Local Dimming (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
    • Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
    • Motion Enhancement Technology: XR Motion Clarity (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
    • Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
    • Featured Streaming Services: Disney+, ESPN+, Hulu, Netflix, Prime Video, YouTube TV, YouTube (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
    • Number of HDMI Inputs (Total): 4
    • Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
  • General
    • Brand: Sony
    • Model Number: K98XR50
    • Product Name: 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)
    • Color: Black
    • Series: 5 (Part of a group of the same product type with similar features.)
    • Model Year: 2025
  • Dimensions
    • Product Height With Stand: 52.25 inches
    • Product Width: 86.62 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
    • Product Depth With Stand: 19.25 inches
    • Product Height Without Stand: 49.5 inches
    • Product Depth Without Stand: 3.37 inches
    • Product Weight With Stand: 157.3 pounds
    • Product Weight Without Stand: 152.1 pounds
    • Stand Width: 60.5 inches (The horizontal measurement of the stand/base, or the distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
    • Stand Depth: 19.25 inches
    • Adjustable Stand Width: false (Whether the stand can adjust to have more than one measurement either between the legs or the base itself.)
  • Display
    • Display Type: LED
    • Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
    • Screen Size: 97.5 inches (Size of the screen, measured diagonally from corner to corner.)
    • Screen Size Class: 98 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
    • High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
    • High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
    • Picture Quality Enhancement Technology: Cognitive Processor XR
    • LED Panel Type: Mini-LED
    • Backlight Type: Full Array Local Dimming (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
    • Curved Screen: false
    • Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
    • Motion Enhancement Technology: XR Motion Clarity (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
    • Closed Captioning: true (The text version of spoken audio displayed on the screen. Devices that can display closed captioning typically have the option to toggle the feature on or off.)
  • Features
    • Remote Control Type: Voice control
    • Smart Capable: true (Smart, or smart-capable devices are able to connect directly to your home network in order to stream content from the Internet, run Internet-based apps, or connect to other smart devices.)
    • Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
    • Featured Streaming Services: Disney+, ESPN+, Hulu, Netflix, Prime Video, YouTube TV, YouTube (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
    • Screen Mirroring: true (Casts the screen of one device onto another wirelessly, using a common protocol (typically Bluetooth).)
    • Screen Mirroring Technology: Apple AirPlay 2
    • Content Sharing: Mobile to TV (The device is capable of connecting to another device in order to send or receive streaming content. Share content from your mobile device to your TV or vice versa.)
    • Indoor Or Outdoor Use: Indoor (Indicates the appropriate environment product was designed to be used in.)
    • TV Tuner: Digital (The ATSC TV Tuner is a component built into conventional TV sets or other devices for receiving over-the-air broadcast TV without a cable/satellite box. Digital tuners may be purchased separately and connected to a device if it does not have one built in.)
  • Connectivity
    • Number of HDMI Inputs (Total): 4
    • Display Connector(s): 4 x HDMI (The number and type of connectors used to connect to an external display.)
    • HDMI Audio Return Channel (ARC): eARC
    • Wireless Connectivity: Bluetooth, Wi-Fi (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
    • RF Antenna Input: true (This input is used to connect devices such as antennas or cable boxes to a TV via a coaxial cable.)
    • Number Of USB Port(s) (Total): 2 (The total number of USB ports including all generations and versions.)
    • Bluetooth Version: 5.3 (The Bluetooth specification formalized by the Bluetooth Special Interest Group. All versions of the Bluetooth standard are backwards compatible with previous versions.)
  • Compatibility
    • VESA Wall Mount Standard: 600mm x 400mm (VESA wall mount standards refer to the spacing of screw holes built into a TV in order to fit with standard TV wall mounts. These standards are implemented into most TVs and monitors.)
    • Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
  • Audio
    • Built-In Speakers: true
    • Built-in Speaker Type: Downward firing, Backward firing (Backward, downward, and front-firing speakers direct sound into the room from those respective directions. A soundbar is typically long and rectangular, and designed to act as an all-in-one speaker with greater sound production than that of a TV alone. An acoustic surface is the result of small sound actuators embedded directly behind the screen, turning the entire screen's surface into a speaker.)
  • Power
    • ENERGY STAR Certified: false (Devices carrying the ENERGY STAR service mark, such as computer products and peripherals, kitchen appliances, and other products, generally use 20% to 30% less energy than required by federal standards.)
    • EPEAT Qualified: false (The Electronic Product Environmental Assessment Tool (EPEAT) was designed to provide an environmental assessment tool for purchasers. In order to qualify for EPEAT, a product must meet all 23 required criteria.)
    • Estimated Annual Operating Cost: 127 United States dollars (Predicted cost of operating the product under average conditions for one year.)
    • Estimated Annual Electricity Use: 790 kilowatt hours (Predicted amount of electricity needed to operate the product under average conditions for one year.)
    • Rechargeable Battery (Remote Control): false
    • Battery Size (Remote Control): AAA (The battery size required for operation.)
    • Number Of Batteries Required (Remote Control): 2
  • Included
    • Wall Mount Included: false
    • Stand Included: true
  • Warranty
    • Warranty - Parts: 1 year
    • Warranty - Labor: 1 year
  • Box Dimension
    • Height: 54.8 inches
    • Width: 91.68 inches
    • Depth: 11.19 inches
    • CubicDimension: 56219 inches
  • Other
    • UPC: 027242932807

Step up to Mini LED brightness and contrast, and the big screen experience you’ve always dreamed of. A crystal-clear picture, upscaled with AI technology, and sizes ranging up to a massive 98 inches, will make movie nights unforgettable. Unique gaming features and support for HDMI 2.1 unlock the full potential of your favorite games.

  • Mini LED brightness and contrast: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver captivating brightness and authentic contrast.
  • Billions of real-world colors: Access billions of accurate real-world colors with XR Triluminos Pro.
  • Powerful TV processing with AI: XR Processor with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • AI Super Resolution: XR Clear Image with AI technology, powered by AI, reproduces studio quality by restoring lost textures and improves low-quality content by reducing noise and enhancing details.
  • Everything you stream. All on one screen.: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
  • Effortlessly stream to your TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
  • Movies included: Get movies included and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app.
  • Studio calibrated picture: See picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE.
  • More immersive movie experience: More immersive movie experience – Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • Crystal clear picture powered by AI: Upscale all your HD and digital content and bring back lost detail with XR Clear Image and AI technology.
  • Blur-free action: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
  • Cinematic sound: With Acoustic Multi-Audio, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
  • Loud and clear dialog powered by AI: Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3 powered by AI technology.
  • BRAVIA TV and BRAVIA Theater, the perfect pair: Pair your BRAVIA TV with compatible BRAVIA Theater soundbars to unlock Acoustic Center Sync for elevated audio and enhanced dialogue.
  • Do it all with BRAVIA Connect app: Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and discover useful features.
  • Perfect for PlayStation 5: Take your PS5 gaming to the next level with BRAVIA exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
  • All your game settings in one place: Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and SBTM.
  • Beautifully designed: Premium two-way narrow stand – low-profile position or raised to accommodate a soundbar.
  • Compatible with BRAVIA Cam: BRAVIA Cam (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
  • All your Eco settings in one place: Eco Dashboard keeps all your energy efficiency settings in one place.
Whats Included
  • Television
  • Table top stand
  • AC power cord
  • voice remote control
  • quick setup guide
  • operation instructions
  • warranty
Disclaimers
  • Web-based services and content require high-speed Internet service. Some services may require a subscription.

Q: What smart platform does this TV use?

A: This TV uses the Google TV smart platform.

Q: Does this Sony TV have built-in speakers?

A: Yes, this Sony TV has built-in downward-firing speakers.

Q: Which voice assistant is built-in to this TV?

A: This TV has Google Assistant built-in.

Q: How many dimming zones does it have?

A: Unknown. But you can adjust the different contrast zones to you r needs.

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Pros for Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)
Picture Quality, SizePicture Quality, Brightness, TV SizeThere were no pros for this productPicture Quality, Brightness, Size, OLED Quality
Cons for Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)
There were no cons for this productThere were no cons for this productThere were no cons for this productNoise Level, Blooming

Specs

Reviews

Customers are saying

Customers love the impressive picture quality of the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025), praising its clarity, natural and sophisticated colors, and immersive viewing experience. Many enjoy watching their favorite shows on the large screen. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Loving Sony Quality

    Loving the size and picture quality. I didn’t want to wall mount so finding a stand was difficult, but Salamander Synergy 245 works perfect. Sony’s excellent processors also make all menus smooth and fast, which is why I went with Sony versus other brands.

    Posted by DouglasK

  • Rated 5 out of 5 stars

    98” Sony Bravia 5

    Great tv. Just hope there are no issues further down the line. Get a little glare during the day but where it really shines is at night in a dark room feeding it a high resolution source. Added a Sonos Arc Ultra which was a big plus. Best Buy install was painless. I wouldn’t want to try it on my own.

    Posted by LivermoreLarry

  • Rated 5 out of 5 stars

    Amazing 98” TV

    I LOVE this tv! I am lucky enough to own this 98” Bravia 5 and an 85” Sony Bravia 9 for comparison in a different room. The picture quality is almost as good as the Bravia 9 (latest model) even at this gigantic size. It is phenomenal. If you have the space for it, it’s a great tv.

    Posted by HuePlayLights

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