Apple - Apple TV – 32GB (4th Generation) - Black

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The new Apple TV delivers an all-new experience with Touch and

Siri, powerful new hardware, and great content, games, and more on the App Store. The Touch surface on the new Siri Remote offers innovative ways to interact with your TV, creating a connected experience with a screen that's across the room. With Siri, finding something to watch is as easy as just asking. And with apps, Apple TV allows you to customize your TV for personal and shared experiences in the living room.

Streaming Media Player Buying Guide
$149.99

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Overview

What's Included


  • Apple TV - 32GB (4th Generation)
  • Lightining-to-USB Cable
  • Power Cord
  • Siri Remote

Ratings & Reviews


Overall Customer Rating:
97% of customers would recommend this product to a friend (10870 out of 11260)

Included Free


Sling TV - Sling TV Live Streaming Service for 30 Days
Sling TV - Sling TV Live Streaming Service for 30 Days
Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.

Features


Smart Enabled

Get access to a world of instant entertainment with this product. Just connect to the Internet and stream movies, listen to music, and access a wide variety of other content.

  • Netflix
  • iTunes
  • Hulu
  • HBO GO

All-new interface

  • New ways to interact with Touch and Siri bring a connected experience to a big screen that's across the room
  • 3D effects make posters, icons, and other images pop off the screen and come to life
  • Beautiful TV and movie product pages are designed to make the content the hero
  • Stunning aerial video screen savers display day or night scenes based on your time
  • Siri Remote

  • Touch surface for intuitive and contextual control
  • Navigating with Touch is fast and fluid
  • Siri button for voice search and control, with dual microphones to cancel ambient noise
  • Bluetooth connection means you don't need to directly point at Apple TV
  • Control your TV or Receiver via IR (controlling volume) or CEC (switching inputs, powering on or off, and controlling volume)
  • Built-in gyroscope and accelerometer for playing games
  • Lightning connector to recharge remote
  • Siri and Universal search

  • Natural voice interactions mean you don't need to learn specific commands or key words
  • Find TV shows and movies with just your voice, no need to type onscreen
  • Search across popular apps at once, so you don't need to go in and out of apps
  • iTunes, Netflix, Hulu, HBO, and Showtime available, with more to come
  • Onscreen navigation, playback controls, and sports, stocks, and weather info
  • App Store for Apple TV

  • Content apps, including current Apple TV partners (e.g., Netflix, Hulu, etc.)
  • High-quality, high-performance games
  • Kid-friendly entertainment and learning
  • Other app categories, reimagined for the living room like fitness and shopping
  • Apps can use Mfi game controllers and other Bluetooth accessories
  • Powerful new hardware

  • 64-bit A8 chip for great app and game performance
  • 32GB flash storage to store apps for the whole family
  • 802.11ac Wi-Fi with MIMO (a/b/g/n/ac compatible)
  • 1080p, 720p, and 480p video output
  • ® 2015 Apple Inc. All rights reserved.


    Customer rating

    4.7
    97%
    would recommend to a friend

    Expert rating

    3.7

    Pros

    Cons

    • Rating: 3 out of 5 stars

      Apple TV 2015 - Skip this revolution

      Posted
      lawstans
      • My Best Buy® MemberMember

      https://youtu.be/1zYY0LCZgG0 It has been rumored for years that Apple was developing a product that would revolutionize how we experience television. And what I expected most was for this product to free me from cable companies. Does the new Apple TV live up to the years of built up expectation? In terms of design the Apple TV is simple and doesn’t distract. The remote looks and feels amazing. It is has six buttons a touch surface. You can call up Siri, adjust volume, and control games. Even though the touch surface is a main selling point. It did not do it for me. Sure it’s better, but not by much. Oddly the iphone remote app is not compatible with the new Apple TV. So, you have no convenient way to enter text. When it comes to performance the Apple TV has an A8 64-bit chip. Everything about the Apple TV is snappy and responsive. Games look good This is the best gaming performance you can get out side of the playstation and xbox. It lacks 4k support, but there still isn’t a lot of 4k content so at this point you probably won’t miss it much. The connections will have you covered with HDMI 1.4 and Ethernet. Siri can be a mixed experience on the iPhone. But when Siri has to only answer questions that pertain to movies and tv shows it performs consistently. Apple TV has most of the services you will want. Netflix, Hulu and, of course, iTunes are all here. A significant number of my digital movies are through VUDU, so it is disappointing to see that there is no VUDU app. It is odd that there are apps from VUDU and Amazon Video on the iPhone but not on the Apple TV. Even though the potential of TV-OS is promising, you still need to have a cable subscription to access the shows and movies you normally watch. Specifically, there is no way for you to watch NBC, Fox, ABC, ESPN or AMC for the Walking dead without a subscription. But say you choose to only go with apps that require a monthly subscription. Here is short list that most of us would consider. HBO Now ( for game of thrones) $14.99 , Showtime $11, CBS All Access $6, Netflix (house of cards) $8.99, and let’s add HULU for access to from FOX, NBC and ABC. That’ll cost $11.99. and through the league passes for the NBA($30/month) and MLB($19) that will cost you $101.99/month. If you can skip sports and premium channels and just go with HULU. $11.99 a month is not bad. Any benefits in cost evaporate once you try to add sports. What can I say, the User Interface is second to none. It looks absolutely amazing. It is new and fresh and the parallax posters are a nice touch. This easily beats any UI from the competition. Overall it is really easy to find what I want. For $149 streaming box, the Apple TV offers the best experience when compared to chromecast or Amazon Fire TV. When compared to cable companies, it was disappointing to realize that you don’t actually save much money. Its hard to gauge whether the Apple TV is a great product or if its just the best streaming box amongst a set of mediocre streaming boxes. But the Apple TV has far more potential when compared to the competition. When more apps are created specifically for the Apple TV, apps that are truly interactive, then we will get something that more closely resembles the revolutionary product we’ve been waiting for.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      Our First Impressions of the NEW Apple TV

      Posted
      nickcal
      • My Best Buy® Elite Plus MemberElite Plus Member

      Today, we received our Apple TV well one of two that we are getting and we wanted to share our initial thoughts – from box to set-up. First thing is first, the box is bigger than the last Apple TV that came out three years ago, also Apple went back to a fully black box like they had for the second gen Apple TV. It has a nice matte black finish and once you open the box you’re presented with the Apple TV and remote at the top of the box. After pulling both of them out, directly under where the remote was you will find the power cable and under where the Apple TV resided you will find the Lightning cable for charging your remote, plus the “Let’s Get Started Guide.” One thing the new Apple TV does not come with is an HDMI cable. So, make sure you have one available or the set-up process is going to stop pretty quickly. The set-up process is is very simple. The only step that slows you down is having to enter your account information for every subscription service you have. You will need the aide of your computer because in order to set-up live streaming for television networks like HBO, NBC, ABC, and USA require you to enter a validation code on that companies website. We did discover pretty early on that some live streaming networks are not available in all areas. For example, when we tried to set-up the ABC app live streaming, we were met with an error message that said the service wasn’t available in our area. The help section on the Apple TV indicates that more service will be added soon. As I was setting it up, I discovered just how responsive and quick the new Apple TV is. Everything – even the App Store is incredibly fast. I downloaded YouTube, Netflix, HBOGO and several other apps to get the Apple TV set-up the way I wanted and the download for those apps took no time at all. While everyone is pretty familiar with how the streaming video apps work, I want to bring up a new type of app for the Apple TV – the game. I did test out Crossy Road while I was setting it up and actually found it to be more enjoyable than on the iPhone. Again, it is very responsive and there was no perceptible lag that I could see. Now, onto the Siri Remote. I’ve got a fair amount of experience with the Amazon TV remote that has a voice assistant built-in, so I was excited to have that function come to the Apple TV. This remote is really much more advanced that I expected it to be. First of all, Siri commands are handled with ease and even though there is a little learning curve you have to get over for really fluid control – tap the button once and then hold it in to speak – it appears that Siri works really well with the new Apple TV. The second really cool feature of the Siri Remote is the Touch Surface. Apple pulled the popular navigation method in from the iPhone and iPad into the Siri Remote. I’ll be honest, until I used it, I really wasn’t sure how I would enjoy it. Now that I’ve used it, I can say that I’m a fan. It is just as responsive to the touch and gestures as the surface of my iPhone and it really makes it interesting to interact with the Apple TV. In my opinion, the Siri Remote really makes the Apple TV feel like an Apple product. You experience using it rather than just changing channels like you do with a regular television. Also, the Siri Remote comes with some added functionality over the old Apple remote like volume control. It’s meant to be a universal remote and can be programmed to power your tv on and off and control its volume. Unfortunately for us, the TV we are using the Apple TV with is not entirely compatible with the universal nature of the Siri Remote. We were able to program the volume – which was incredibly easy – but were not able to program any other functions. Really the only ‘complaint’ I would have about this initial set-up review is that I can tell that the App Store is blissfully light on apps. I mean, there are some very cool apps ready for launch, but not as many as I thought there would be. I know that they will come soon as developers start using this remarkable device more and more. I have really been looking forward to this new Apple TV launch. Like so many other Apple fans, I felt as though the Apple TV was one of the devices that seriously needed a redesign. On my old Apple TV’s loading video in Netflix was painfully slow. So much that I started to shy away from using it. Everything I’ve tried to load on the new Apple TV is so incredibly fast and I’m really looking forward to making it a part of my home entertainment system.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      Works well

      Posted
      SlickWulf
      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      I got this so that I could cut off most of the cable television service and use this to save some money on the monthly cost. It works well, the remote has a touchpad surface much like a laptop would and it's easy enough to use. I have large hands, and the remote isn't that uncomfortable to hold and use, plus it came with a charge right out of the box and I haven't had to charge it once yet. So it's gone at least one solid month on it's initial charge and I use this daily. The only downside to the plan that I had of cutting out the TV service and using this instead is: You still would need a log in for cable service for almost ALL the network apps, such as AMC, comedy central, ect.. There are some apps that are NOT available on the Apple TV that ARE on the iPhone and iPad, such as Amazon Prime video. As of the time of thisreview (3/14/2016) there is NO Amazon Prime app available. There is also currently no way to surf the web via the Apple TV by itself. If you have an iPhone or iPad, you CAN do screen mirroring which basically puts whatever is on your screen right onto your TV. The device has Wi-Fi as well as a plug to connect via an ethernet cable (which, I would recommend as you're GOING to get signal loss and slower speeds via Wi-Fi) There are some games that you can play with the remote and some that require another person to have an iPod/iPhone/iPad to be the second player. I've experienced some issues when streaming video content from my ipad to the Apple TV, but that is mostly due to how the website I am watching video works. It's clearly not optimized to do what I'm doing, so I'm not too upset that it has some issues. Example: There currently is NO app for Adult Swim to watch some of the shows on that network for the Apple TV. So, I go online to the website on my iphone or iPad and click on the video there to stream it to my device, and then simply click on the "screen mirroring" and have it go to the Apple TV. There have been some times when it goes to play a commercial that it will stop broadcasting to the TV and try to play on the device itself (the phone or tablet) and you will need to turn the phone or tablet back on, grab the remote, click play and hope that it goes on with what it was trying to do. This can be frustrating and trying to watch things like The Walking Dead via the AMC website and broadcast it to the Apple Tv has not gone well. This could be fixed when/if they release a stand alone app for the Apple TV or if the websites can figure out why it's not playing well with going from a mobile device to screen mirroring to the Apple TV. Overall, those 3 or 4 shows that require this additional muddling about can just as easily be watched on a laptop or desktop. If that's NOT an option for you, then you might want to look into a different option. Netflix, Hulu, Youtube all work very well and I've had no issues with them. The Siri voice search can take some getting used to, and it often ONLY will show you what's available through iTunes. If you have a LOT invested already with iTunes, iPhone, Apple in general... then this will be a good fit. Buying shows and movies and music to play on the TV is easy through itunes. It takes up very little room. The remote itself is bluetooth so you don't NEED to have the device visible if you don't want. The remote DOES have I.R. so you can controll volume on your television with the Apple TV remote. Some programming may be required, if you're TV doesn't have the HDMI capability to automatically detect and change settings. My Samsung TV had no issues with it, the remote was able to turn on the TV and change the volume. You can sync it up with your iCloud and see pictures and some videos on the TV that you took with your iPhone or iPad or other connected Apple device that is set up to share images or use the cloud. So, if you take some pictures with your iPhone and want to show them to everyone, then it will appear in your photo stream on your Apple TV. Just be aware that it will show EVERY one of your recent pictures that are shared. So... keep that in mind. If you have kids and you take some photos that are not exactly PG....they can see them on the TV if you have photo sharing set up. My only complaints are: Lack of supported Apps, which time will more than likely change. When you want to put the Apple TV to sleep, you hold the menu button for a few seconds and a little message pops up asking you if you want to put the apple TV to sleep (bascially shut it off) when you do so... it will turn off the TV as well. This can get a little annoying, and it MAY only be due to the type of TV that I have. But if I want to switch over to a gaming console or blueray player or any other input and wish to put the Apple TV to sleep, it turns off the TV and I then have to turn it back on and manually swap over to the next input. It will also switch over to the Apple TV if you accidentally click on, so far, ANY button on the remote. So if you are watching TV or a DVD or something else, and someone picks up the remote, it will detect that someone picked up the remote and if they press anything, any button or click in the trackpad portion on the top of the remote, it will change the input on the TV over to the Apple TV. Again, this MAY only be due to the brand and model of Television that I personally have. This may not do this on ALL makes and models of television. And it's not that big of a deal, I just have to grab the other remote and switch it back. So, Do I recommend it? If you already have something invested with Apple. Be it an iPhone, iPad, iPod touch, Macbook, iTunes... and you already have some content in your itunes such as movies, shows, music, podcasts... then YES, this would likely make more sense. If you have NO apple Products, don't have an iTunes account... Then you might want to look into a Roku or something else. They have similar features (especiialy the Roku 3 and 4) but don't focus on a pre-existing library of photos, music, movies, shows and other things in an iTunes library. Not to say that you CAN'T use this if you DON'T have any other Apple device or accounts... it just might make more sense to try something else.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      My Precious :-)

      Posted
      benjitek
      • My Best Buy® Elite Plus MemberElite Plus Member

      I spent a week each with the disappointing Amazon FireTV2 and the very nice Roku-4, and bought the new AppleTV. The AppleTV doesn’t do 4K, which isn’t an issue for me as my 1080p TV is less than a year old, and will be my only TV for at least another few years. When I first plugged the HDMI cable in and turned on the AppleTV, the screen invited me to step closer and hold my iPhone near the box to bypass WiFi and Apple services setup… goosebumps… I witnessed both sorcery and witchcraft as the box connected to my network without my help. The process of getting from box to Home Screen was much faster with the AppleTV than it was with either the FireTV2 or Roku-4. Even though the other 2 are also freshly launched products, they instantly began to seem outdated. The Home Screen itself is stunning. The remote that navigates through the screens is like a magic wand once you begin using the touchpad, integrating into the viewing experience like no other, and, it’s rechargeable. While it’s amazingly thin, I wish it were at least twice as thick. After about an hour of use, my wrist started to cramp up and I had to switch to the other hand — and after another hour, that one was sore as well. In real use, I won’t be using it nearly as much, but if Candy Crush appears in the AppStore, my wrists are in trouble. The granular and intuitive media control provided by the remote’s touchpad is amazing. Lasting a month or longer on a charge is a nice perk. Siri’s voice control enhances the viewing experience many times over. Being able to say things like ’skip ahead 12 minutes’ or ‘what did she just say’ have set the bar for a streaming media box. I look forward to a future update when I’ll be able to add things to my iOS Reminders lists and reference stuff from my Calendar and Contacts. I’ve been using Netflix, Hulu, Showtime, and YouTube. All have that same gorgeous user interface, and they all work flawlessly. Press the touchpad on any of them and they launch instantly, select something to watch and it seems to begin instantaneously — I’ve yet to perceive a buffering wait-time. I use Plex extensively, and while the Plex media player app was absent from the AppStore on launch day — it has been submitted and is pending approval. If, like me, you just can’t wait — there is a very nice 3rd party Plex player available, called SimpleX, for $2.99 in the AppStore. If you have an iPhone or other iOS device, the Plex app has native AirPlay support and is another option that I tried — it works well and it’s free. Numerous tech reviewers have given considerable attention to Amazon Instant Video not being available for the new AppleTV. I subscribe to Amazon Prime and very occasionally watch something from the Prime Video library. While an ATV app would be great, the Amazon Instant Video app on my iPhone supports AirPlay and does a mind-meld with the AppleTV. I was even able to use the ‘what did she just say’ voice command and watch as the video rewound 15 seconds and temporarily turned on subtitles. From the UI to the touchpad remote control, the AppleTV makes the FireTV2 and the Roku-4 seem like abacuses in comparison. If 4K viewing were a consideration, I’d go with a Roku-4 for 4K media and use the AppleTV for everything else.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      It's the Future... But it's Not Here Just Yet

      Posted
      Ryan
      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      My old Apple TV was looking a little long in the tooth, so I figured that this new model would be a major overhaul and change the way I watch and interact with TV content. It doesn't quite live up to my hopes, at least not yet. Below are my thoughts on the biggest changes in this new model: the Siri Remote and App Store. Siri Remote I was expecting the remote to be quite simple and intuitive, but there is a definite learning curve. Prepare to give your thumbs a workout. I often find myself swiping too far and overshooting the item I wanted to select. Also, it's not immediately obvious that you can simply tap on the trackpad (rather than click) and use the edges as directional pointers, just like the previous Apple TV remote. My biggest gripe with the remote has to be the way that Apple has laid out the on-screen keyboard (a completely horizontal line in alphabet order). After logging into and authenticating all of your apps, your thumb is going to hate you. On the plus side, Siri works very well and understands my voice with almost complete accuracy. However, there just isn't much that Siri can do on the Apple TV right now besides search iTunes and Netflix. I'm sure more features will be added over time. App Store There just aren't enough apps available yet (besides the plethora of cheap games that will surely keep your kids occupied for at least a few hours). It's obvious that Apple wanted to release this new model in time for the holiday season, but it did so without giving developers enough time to make meaningful apps. The potential is huge and developers now have a great canvas to build amazing experiences, but it's going to take at least another 6-12 months for consumers to see any real benefit. Other Thoughts As it stands, I don't think this is the product that is going to change TV forever, as some may have hoped. It's a nice upgrade from the previous Apple TV, but right now, it just feels half-baked. Most streaming apps still require a paid cable/satellite TV subscription, and you have to log in and authenticate every single one of those apps. If Apple can figure out a way to let users log in with their cable subscription just once -- and have that apply to all necessary apps -- that would be a major advancement in user experience. In the meantime, I'm hoping that apps like TiVo, Amazon, Infuse, Vudu, and others make their way to Apple TV. But as it stands now, the new Apple TV is more like a faster, prettier version of its predecessor. If you're a first-time Apple TV buyer, buy it without hesitation. If you have an older Apple TV, I'd hold off for at least another few months. Apple has laid the groundwork for its vision of TV, and its now up to developers and content providers to get on board.

      I would recommend this to a friend

    • Rating: 1 out of 5 stars

      EPIC FAIL!! 10 reasons why Apple TV 4 is terrible

      Posted
      InspiredReader

      After waiting 4 years for the new Apple TV, this thing is A HUGE DISAPPOINTMENT! Here's why: 1. THE REMOTE IS JUST AWFUL. Whoever invented this touchpad remote must have never tested it in the dark. The slightest brush of fingers across the edges causes the tv screen to display the bottom scrubber bar. Touch it again and the play head whizzes ahead or back 4-5 minutes...even at the least sensitive setting. And why didn't Apple put LEDs behind the buttons? In a dark room, you need a flashlight to tell one slick black button from the other slick black button! My roku remote has motion activated illumination, making it easy to use in the dark. 2. SET UP IS A CHORE. You can't set up the Apple TV without swiping through the on-screen keyboard using the remote trackpad. God bless you if your Apple ID and passwords are long or a mix of upper/lowercase/numbers/symbols. Swiping and pressing (yes you must hard-press the trackpad, not tap as you would have naturally thought) causes extreme frustration because the device only intermittently recognizes the gesture correctly. Sometimes a swipe moves the cursor over 1 character, sometimes a swipe moves the cursor over 3-4. Tap too hard and you'll select the wrong character. Grrr. Still no way to pair a Bluetooth keyboard like with previous models. 3. VOLUME IS TOO LOW. The default volume setting for all of my devices is the same (Bluray, Roku, DVR), except the Apple TV, which outputs much lower volume. So when I switch inputs to my DVR (or other device) the volume is blaring. 4. INTERFACE NEEDS REDESIGNING. The giant sliding interface is nauseating to watch. On a big tv the interface seems to LUNGE up and down as you navigate though the onscreen icons. They're ENORMOUS! Most people who would drop $150 for AppleTV instead of a much cheaper roku or Amazon Fire probably have a 40+ inch flat screen...we don't need icons that are 24 inches across. Smaller icons and channel buttons would look a hundred times better. 5. NOT MUCH OF AN UPGRADE. Aside from Plex and 1080p it's almost the same experience as my older Apple TV, which is free since its been paid off for 5 years. The remote and interface got worse, not better. 6. SIRI SEARCH IS LIMITED. Siri search mostly returns a popup that says "I can't do that". Like when you ask it to search youtube for "hamster eating carrot" or "the trailer for Trumbo". No, my friend, I have to swipe my way through the trackpad to search. Or...I could pull up the youtube app on my iPhone and use AirPlay to stream it. But I could have done that with my old Apple TV. 7. SIRI DEFAULTS TO ITUNES STORE. Siri WILL HOWEVER return accurate responses to anything you can BUY or RENT on the ITunes Store. Saying 'play Breaking Bad' takes me to the iTunes Store, not the version I have. Hmmm. I get the feeling Apple wants me to buy the itunes version rather than stream a version I already bought. 8. AMAZON VIDEO IS MISSING. I heard rumor that Amazon would have an app for streaming content. Not yet. I still have to keep my roku for that. So my dream to have all streaming services on 1 device will have to continue on. So...it's just like where I was a week ago, before I bought the new Apple TV. 9. GAMING IS FRUSTRATING. You use that awful remote to play games. It is very unnatural playing a game using the trackpad. It feels ergonomically wrong. I could buy a pricy controller for a more traditional gaming experience, but Apple insists that all games must be playable with the Siri remote. It's like holding a Magic Mouse in the air and then swiping across the surface with your thumb to play Crossy Road or Badlands. Try it...you'll see what I mean. 10. STILL A HOBBY DEVICE. I'm returning this tomorrow, though I must express my disappointment in how poorly Apple "changed how we experience tv". For 4 years the rumors have been circulating about this update, but Apple TV 4 seems to have been rushed out the door last minute. What a COLOSSAL DISAPPOINTMENT. I expected so much better from Apple.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      A huge improvement- worth the difference

      Posted
      Mike
      • My Best Buy® Elite MemberElite Member

      With the 3rd gen ATV selling for only $69, this sounds expensive; but remember that (and the earlier models) were $99 (and I paid that). This 4th gen ATV costs 50% more than that. But there is a lot of value added. The new trackpad is a joy. Siri has so far understood everything I asked, and search results are nearly instantaneous. 32 gigs is plenty unless you are a hard core gamer. I loaded it up with everything that looked interesting so far in the new App Store, and I've only used 1.5 gigs, and that includes a game. You can also trash stuff later if you need space- stays in the cloud like the other app store. Setup was easy- uses the iPhone's wifi and other settings. BTW- for optimal performance, do whatever is necessary to use a hard-wired ethernet connection instead of wi-fi. The ATV is very fast, but only if your internet connection is also decent. I have some Parrot 2.0 bluetooth headphones, and they work great with the ATV4! You can also control your TV's volume easily with the remote, as it has an IR blaster now. The apps are great- all of the ATV3 apps are there, and you can pick and choose only the ones that are valuable to you. Airplay works perfectly. You can still access the iTunes content on your computer via Home Sharing, as well as your radio stations from before. The only pain is re-entering the verification codes for channels (now apps) that require them. There is PLENTY of eye-candy in the beautiful interface. The screensaver videos are excellent. This thing makes an older HD TV look and feel brand new (why do manufacturers waste time and $ coming up with "smart" features, most of which are horrible, when this box can do more better...) To recap: ATV4 is fast, smart, has plenty of storage, is expandable with the already well-populated app store, games, full-featured remote with Siri, has bluetooth, IR, and is a great easy-to-use viewing experience. To me that is worth the extra $50. No 4K? I don't care- content will take up too much bandwidth anyway. Bummed about Amazon Prime videos? Don't be. Play them on the ATV4 through your IOS device via Airplay until Amazon stops pouting and writes an App for the ATV (and then decides to sell them again. Buy from Best Buy anyway- Amazon doesn't deserve your business with their attitude IMHO)

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Best streaming device

      Posted
      MichaelTheSkeptic
      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      Apple has decided to completely update its "hobby" device. And what an update. I've owned the three generations of Apple TV devices, remembering the good old days when the device had actual hard drive in it, so you could store movies and music. Here's what I like about it: 1. New remote is cool. It takes a bit of a learning curve, but once I got used to it (and fixed the settings for it to medium speed), it worked great. I had read comments that it was hard to input passwords, but I sped through them with the touch pad. Cool. 2. App store is great. I picked up all my favorites, with the bonus that the apps also showed up on my iDevices. Kind of surprising that the App Store for TVOS links to iOS. 3. UI is cool. Very modern. 4. Content has all the usual suspects, except for Amazon Prime and Sling. Which leads me to... 5. AirPlay seems to have gotten a power upgrade. I was streaming Amazon Prime from my iPad, and it was like I was using a native TVOS app. Remote controls AirPlay (except for choosing content). 6. There seems like there are a lot of games in the App store, but I'm not much of gamer, so I wait to see some ratings before I pick up something that might waste a few hours. 7. Siri is kind of cool. But I'm still learning how to use it better. Issues: 1. No 4K. Now, there's a lot of whining about this, but most of us don't have 4K TVs (though I have a 27" connected to my MacBookPro for the retina effect). And there's not a lot of content. I have an impression that Apple might do a firmware upgrade to give us 4K, but they never say anything. 2. No optical sound out. Not sure why they got rid of this, but it may be because of how most people connect everything. I used optical out to plug into my sound system, though HDMI works just as well. 3. Amazon is being a bit of jerk about their content by not having an Amazon Prime app on the Apple TV. But this is a problem which I overcame easily with AirPlay (which I think is only an Apple device thing). 4. No Sling. But I bet that'll change very soon. Apple TV is getting us close to cord-cutting. Very close.

      I would recommend this to a friend

    What experts are saying

    Rating: 3.7 out of 5 stars with 11 reviews

    Click to visit alaTest website
    The analysis of all aggregated expert reviews shows that the reviewers are positive about design, usability, size and reliability. Editors have mixed opinions about price. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 93/100 = Excellent quality.
    • Alphr (UK)Rating, 3 out of 5David Court on July 5, 2017
      New Apple TV (2015) review: So much potential, at present wasted
      The latest iteration of the Apple TV has the potential to be a game changer, but the software just isn't there – yetFull Review
    • Macworld (UK)Rating, 4 out of 5Karen Haslam on December 16, 2016
      New Apple TV (fourth-gen, 2015) review
      Here's everything we love and hate about 2015's fourth-generation Apple TV, now including the new features in March 2016's tvOS 9.2 updateFull Review
    • What Hi-Fi? (UK)September 29, 2016
      Apple 64GB Internet TV overview
      APPLE TV GEN4 64GBFull Review
    • SlashGearChris Davies on December 15, 2015
      Apple TV Review (2015): Living with big-screen Siri
      Shouting back at the TV used to be frowned upon; now, with the fourth-generation Apple TV , Apple is positively encouraging it. The Cupertino firm's take on the future of the living room has released Siri from its iPhone and iPad prison, while aFull Review
    • which.co.ukDecember 11, 2015
      Apple TV (4th generation) review
      2015's Apple TV doesn't look widely different on the surface to its predecessor - it's larger, and has a sleeker-looking remote, but it's what's under the hood that counts. With the introduction of a dedicated app store and voice control, thereFull Review
    • Channel 5 (UK)Rating, 4 out of 5November 11, 2015
      Apple TV (2015) review
      We spent plenty of time waiting for Cupertino to update its Apple TV, with the latest model finally landing earlier this year. It looks pretty much identical to the previous iteration, but there are plenty of changes under the skin. Has it beenFull Review
    • choice.com.auSteve Duncombe on November 9, 2015
      Hands-on with the latest 4th-gen Apple TV
      Apple's eagerly awaited major update to its Apple TV set top box is here, bringing with it a new operating system, app store, voice control and more. Is it everything it's cracked up to be? We've had some hands-on time with the 32GB model andFull Review
    • EngadgetRating, 4.5 out of 5November 6, 2015
      Apple TV review (2015): A huge leap forward, unless you want 4K
      The new Apple TV offers the most refined streaming interface yet, with a remote that's a step ahead of the competition. Its voice search actually works well, and even at this early stage, there are plenty of worthwhile apps and games. If you needFull Review




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