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Apple - Apple TV 4K - 32GB (latest model) - Black

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Apple TV 4K lets you watch movies and shows in amazing 4K HDR - and now it completes the picture with immersive sound from Dolby Atmos¹. It streams your favorite sports, news, and TV channels live. Has great content from apps like Netflix, Amazon Prime Video, and ESPN². And thanks to Siri, you can control it all with just your voice.

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    Apple - Apple TV 4K - 32GB (latest model) - Black - Larger Front
    Apple - Apple TV 4K - 32GB (latest model) - Black
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    What's Included

    • Apple TV 4K - 32GB (latest model)
    • Siri Remote
    • Power cord
    • Lightning to USB cable
    • Documentation

    Ratings & Reviews

    Overall Customer Rating:
    98% of customers would recommend this product to a friend (2794 out of 2880)

    Included Free

    Sling TV - Sling TV Live Streaming Service for 30 Days
    Sling TV - Sling TV Live Streaming Service for 30 Days
    Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.


    4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality

    Dolby Atmos for three-dimensional, room-filling sound¹

    A10X Fusion chip for ultra-fast graphics and performance

    Voice search by asking the Siri Remote

    Use AirPlay to view photos and videos from your iPhone and iPad on your TV³

    Netflix, HBO NOW, Hulu, Amazon Prime Video, ESPN, iTunes, and thousands more apps in the App Store²

    ¹Dolby Atmos features require Dolby Atmos capable devices and may not be available for all titles and languages.

    ²Subscription may be required to access some content. Not all content is available in 4K or 4K HDR. 4K resolution requires 4K-capable TV. Available on iTunes. Title and app availability are subject to change. Some applications are not available in all areas.

    ³AirPlay is compatible with the second-generation Apple TV or later.

    Customer rating

    Rating 4.8 out of 5 stars with 2882 reviews

    would recommend to a friend

    Expert rating

    Rating 4 out of 5 stars with 21 reviews



    • Rating: 4 out of 5 stars

      Apple Users: 4K is Here

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      I'm an avid iTunes digital HD movie collector. Having a huge library of films that I've bought through the iTunes store, I've been extremely anxious about watching films in 4K, especially since getting a 4K TV set earlier this year. When Apple TV 4K was announced in the most recent Apple Keynote, I jumped at the opportunity to pre-order one as soon as it was available for pre-order. Here are my thoughts on the Apple TV 4K: The interface, the processing power, the remote and ease of set-up are spectacular!! There's nothing else like it. Apple truly has some of the most user-friendly products out on the market. Getting the best picture quality, on the other hand was a little difficult. Upon plugging it into the TV set via HDMI (More about HDMI shortly) and turning it on, the Apple TV will auto-detect the best possible picture that it can produce via your TV. Which in my case was a 4K HDR at 60Hz setting. Initially I thought the display was not up to par as it was with the last Apple TV model. 4K movies with the HDR tag looked amazing on it, but everything else , especially 1080p films and even those 4K films with the Dolby Vision tags didn't look so good. Then the suggestion was made to me to switch in the video settings to 4K SDR, and that was fine for those non-4K HDR films. Basically having it to where I'd have to manually switch between formats for different formatted films. This initial revelation was upsetting to many Apple TV fans and many cried out for a software update that would implement auto-switching of formats. HOWEVER In light of new information made available to me, I now absolutely love this new Apple TV and here's what I had to do to get there: I have a Samsung - 55" Class (54.6" Diag.) - LED - 2160p - Smart - 4K Ultra HD TV Model: UN55KU6290FXZA If your TV has HDMI UHD color mode (this is what it's called on my TV, the model mentioned above) or sometimes called HDMI color mode in it’s picture settings and you turn it on, there becomes no need to switch back and forth between SDR and HDR. You can leave it on 4K HDR at 60Hz and turn on the chroma to 4:2:2 and all video will look spectacular for it's respective format and eliminated the need to switch your video display for every format you want to watch, essentially streamlining the viewing experience. Also be sure to be using a 4K UHD HDMI premium certified cable with your Apple TV 4K (their should be a sticker or label on the box of the cable with the words UHD premium certified cable on it). So, to summarize this product is extraordinary, and has an amazing interface and extremely user-friendly.. Just be sure to adjust and calibrate your TV settings to get the best 4K picture possible. It can be a pain at first, but once you "get there", the Apple TV 4K becomes one of the best 4K streaming devices you can own, especially if you're already well-versed in the Apple ecosystem.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Great Streaming Device for the 4K HDR Generation

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      I was intrigued when Apple announced a new Apple TV with 4K HDR ability as there are not a lot of 4K HDR streaming devices on the market right now. I have a Samsung 4K HDR TV but I feel I am not getting the best quality out of it as my other devices aren’t as high end. After setting this up and using it a few days I can say I am very pleased! Pros: - Set Up was a breeze. If you have an iPhone/iPad you can do most the set up through that which makes it easy - Picture quality is unbelievable! I am very blown away by how great the 4K HDR works together whether its in the menu, screensavers, iTunes Movies, or streaming Netflix / Sports Apps / PlayStation Vue - “Airplay” is either screen mirroring or casting music to the Apple TV from your iPhone/iPad/Apple Computer and its very easy to use - Siri is a very helpful companion when searching for content - The interface is very smooth and stylish, easy to use - No Ads! Other devices push ads or shows even if you aren’t interested Cons: - Price. $180-$200 is much more than other popular devices out now - This device is focused mainly to iTunes users or Apple Product Owners. I don’t have an iPhone or Apple computer but I use iTunes for Movies so its a benefit for me. - It does not support 4K on YouTube and no Amazon Video App...yet...but Amazon Video is coming this fall and I’d expect them upgrade YouTube. - It does not change video formats automatically. It will default set the video resolution to the highest avaliable. After that you can only change it in the settings. So if you are watching a 1080i video it will upscale it to 4K HDR which is typically good but sometimes (like HBO GO) it seems a little grainy when upscaling. Overall: I would recommend this device to anyone looking to get the most out of their 4K HDR TV. If you are a cable cutter and primarily use streaming apps you won’t be disappointed. However, if you don’t have iTunes Movies/TV or don’t use anything Apple you could probably find similar benefits on much cheaper devices.

      I would recommend this to a friend

    • Rating: 2 out of 5 stars

      Very Disappointed

      • My Best Buy® Elite Plus MemberElite Plus Member

      Where do i start. Yes this box definitely looks amazing on Spec sheet and yes its very fast and UI is nice and fluid. Has HDR and Dolby Vision but here is when the drawbacks come in at. Also currently missing Dolby Atmos. At this price point you would expect the device to be almost perfect, yet its not the case. When you set up Apple TV it auto detects your TVs specs. So be it 4k SDR, 4k HDR, 4k Dolby it picks one and its a done deal. Lets say it picked 4K HDR, then everything you play will be converted to HDR, even plain content. You might think this is awesome but your wrong. In most of the cases the picture become worse then it is in SDR. Same is true when content has Dolby vision and is downmixed to HDR. Why not just allow TV to decide which signal its receiving and pick Dolby, HDR, or just plain SDR. This even messes with Netflix and its 4K content, because the files cant play in their right format. Not to mention YouTube 4K content doesnt work as apple limits all the codecs support to mp4, mov files. This also puts a limit on Plex which is a service to stream your online content. Apple cant Direct Play or Direct Stream anything which causes major buffering with 4K content. For the price this box is very broken for enthusiast movie watchers. Unless you plan on sticking only to iTunes Movies this box is not for you. My LG C7 might not have crazy fast processor like Apple TV but at least it plays everything i throw at it.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      Best Apple TV yet!

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      I have owned several of the prior generations of Apple TVs and this one is by far the best. Ease of use and integration with the Apple ecosystem is typical Apple; in other words flawless and elegant. It's expensive but the fit and finish are top notch and the iPhone remote is built in to iOS. The dedicated Apple remote controlled the volume on my Vizio M65 out of the box without any setup or configuration, I assume over CEC through the HDMI connection. The remote, though small, is substantial feeling and feels expensive due to the glass and metal materials from which it's made. It is incredibly simple to operate and allows you to accomplish every possible function with only five, easy to distinguish in the dark, buttons and the integrated track pad. Siri voice control allows you to issue commands and enter passwords and login IDs verbally. eliminating the frustration of scrolling through an onscreen keyboard to pick out letters, numbers, and symbols. Or if you prefer to type, entering a text box on screen will call up a keyboard on your iOS device or you can simply use the iOS remote for the same purpose. The Vizio SmartCast app is remarkably similar to the Apple TV system in many ways, but lacks the refinement and elegance that is strictly Apple. The Airplay functionality allows me to mirror my iPhone screen on the Vizio set displaying photos, videos or the content of most apps. It can also turn the Vizio into a wireless second monitor from my MacBook Pro and allow me to either mirror the Retina display, or have the Vizio act as a second monitor. There are a number of excellent streaming devices out there including the integrated ChromeCast in the Vizio, Vizio's built in on screen system, Roku and more. And yes it's comparatively expensive but nothing quite compares to the Apple TV.

      I would recommend this to a friend

    • Rating: 2 out of 5 stars



      Let me begin by saying that the Apple TV 4K has really confused me. I have a 4K HDR Sony XBR900E 55 inch TV. It is 4K and HDR ready. I purchased the new apple tv on 09/22/17 and rec'd it the following Tuesday of last week. I set it all up and it recognized that my tv was HDR. However, when I looked at 4K HDR movies in ITunes and Netflix, they didn't wow me like I expected them to. So I did some research and fiddled with the settings and still, nothing. Now I'm not saying that picture wasn't clear, but I thought, that the picture should've been jumping off the screen so to speak. So out of curiosity, I plugged the 4th generation apple tv back in just to see if I missed a setting or did something wrong. Well to my surprise, the picture on the 4th generation apple tv was absolutely awesome!!!! The colors and picture jumped off the screen!! But now the question is this: Why was the picture soooo much clearer on the older apple tv then on the new 4k apple tv? The settings on the Sony TV were the same, the only difference was the apple tv model. So I kept the old apple tv plugged in and returned the new apple tv 4k. I'm not sure what happened but I definitely was not keeping a almost $200 item that I was not happy with. However, although I got to save some money, I'm still a little disappointed because I wanted so bad for the new apple tv to wow me, but it just didn't. I would still recommend this to a friend because everyone has different taste and its not a bad item, it just wasn't for me.

      I would recommend this to a friend

    • Rating: 4 out of 5 stars

      A lot to like

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      While I did return my unit, there is a lot to like about the Apple TV 4K. Apple updated the device to match the content source so that it was no longer outputting everything in HDR. The Apple TV 4K as of this writing does support Dolby Vision in some apps, but not all. In fact, I think HDR support in general is lacking in some apps. But, this is not Apple's fault, as developers have not yet submitted apps that support it. However, for apps like VUDU, you cannot even purchase or rent films since Apple wants you to buy from the Apple Store. Same for Amazon. You get Prime Video only. So, the walled garden is in full effect. However, Apple does have a nice catalogue in their store. Redeemed HD codes upgrade you to the 4K HDR versions for free. And 4K movies are the same price as the HD versions. No one else is doing that. The device itself is nice. It is difficult to discern it from the non-4K 4th generation version unless you look closely at the bottom for the ventilation. The remote is slightly different and I find that it tracks better than the 4th generation remote. It seemed more accurate for me while navigating the menus than the 4th generation, which was too sensitive, IMO. So, why did I return it? I just didn't need it. My LG OLED has smart apps. The LG WebOS is very good and the apps are current. Everything is responsive and they all support 4K HDR with many of them also supporting Dolby Vision, including VUDU, which is my 4K HDR streaming source for rentals now. So, I couldn't justify the cost of the Apple TV 4K for my set up. I don't have the breadth of apps on my TV that the Apple TV 4K includes, like The WB app, or Crunchyroll, for instance, but I can buy a $50 Roku Stick+ for that, or continue watching them via my 4th gen Apple TV on my 1080p HDTV.

      I would recommend this to a friend

    • Rating: 3 out of 5 stars

      Hopefully I'll save you some Headaches


      When you 1st get the Apple TV 4K you'll be asked to set the TV resolution. With a HDR TV you will try to turn on 4K HDR in 60 Hrtz and it just won't work. You have to go into your tv settings for that HDMI port and turn on Enhanced instead of 1080p and once your tv restarts, then you can use HDR. Hope that helps you! Had to do that with my Sony. Then when you choose 4K HDR 60 hrtz every thing is put into that resolution so it makes the menu look dim and not as vibrant as it normally does with just 4K SDR turned on. I honestly don't like it and had to switch back to 4K SDR so everything looked normal again. The Apple TV 4k has some bugs (the wifi remote keeps disappearing and the photos app won't load my photos half the time). The UI is sleek and it's fast, but honestly disappointed with the video quality. Apple apparently did this because they didn't like the TV flickering (almost like changing an input) when the resolution would change to adapt HDR for example. Most other devices like Roku, Amazon adjust to whatever content is playing but it causes the tv to flicker to adjust to the new resolution. Hope that helps! Still on the fence on whether to return it.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Favorite streaming box

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite Plus MemberElite Plus Member

      I’ve got them all Roku ultra, 4K fire box, ChromeCast everywhere and right now Apple TV 4K is my favorite. Biggest reason is iTunes movies are automatically upgraded to 4K at no additional charge when available in 4K hdr. Movies Anywhere service has allowed to get most of my Vudu on iTunes giving me tons of 4K hdr content at no extra charge. The only downside is your hdmi may have to be upgraded, I know smart Uncle Bob says all hdmi cables are all the same and this is corporate ploy to get you to spend more money. This time Bob is wrong. After replacement of my old cable with the lastest revision, not a crazy 100$ cable with crazy platinum tips but an aftermarket version built to the latest specks($12), I was able to 4K hdr with Dolby Vision. The old cable wouldn’t work. Anyway great box, and the Amazon app is due anytime now. It will be the box with the most big name video services. Roku ultimately is and I believe the king of most channels, you most likely will use a few. Apple TV has them plus iTunes 4K content. Mostly Roku has a ton of unnecessary channels along with the few usable ones. A software update or new services on any box will tip the tides in favor of that box, so for now it’s Apple TV. Tomorrow is anyone’s guess. At this point I believe it’s software not hardware that make the box. They all do 4K hdr but ultimately it’s how it’s presented. They all have strengths and weaknesses. Really you have use them all and it just sorts itself out and a dominant box you return to emerges. And it changes all the time with added features and services. They all work fine but sometimes things are better even a little better. You will always go with the upgrade, ease of use, extra features, less steps etc. I like Apple TV it’s more expensive, you can save 100 $ and go with Roku or fire box. Dominant ecosystem is always a deciding factor as well. Apple, Amazon,Google. The box you decide on can only be determined by individual needs, family by family

      I would recommend this to a friend

    What experts are saying

    Rating: 4 out of 5 stars with 21 reviews

    Click to visit alaTest website
    The analysis of all aggregated expert reviews shows that the reviewers are positive about design, usability, size and reliability. Editors are less positive about price. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 100/100 = Excellent quality.
    • CNETRating, 4.4 out of 5David Katzmaier on September 18, 2018
      Apple TV 4K review: Better streaming will cost you
      The Apple TV 4K remains the best streamer you can buy, as long as you don't mind the price.Full Review
    • Expert Reviews (UK)Rating, 4 out of 5June 12, 2018
      Apple TV 4K review: Apple's 4K media streamer finally gets Dolby Atmos support
      Apple TV 4K get Dolby Atmos a year after the hardware was first launched, plus support for single sign-on techFull Review
    • What Hi-Fi? (UK)Rating, 5 out of 5What Hi-Fi? on January 8, 2018
      Apple TV 4K review
      Recent updates have turned the Apple TV 4K into the best video streamer you can currently buy.Full Review
    • T3 (UK)Dan Grabham on January 6, 2018
      Apple TV 4K review: so slick and now with accompanying TV app, but no Dolby Atmos
      4K and HDR have finally arrived on Apple’s streaming boxFull Review
    • Alphr (UK)Rating, 4 out of 5Jonathan Bray on December 7, 2017
      Apple TV 4K review: Apple's best streamer yet now comes with Amazon Prime Video
      Still a little flaky from a content perspective, but Apple's 4K streamer is its most attractive TV box to dateFull Review
    • Tech Advisor (UK)Jim Martin on November 29, 2017
      Amazon Fire TV 4K vs Apple TV 4K
      One costs £69.99, the other £179, but which 4K media streamer should you buy: Apple's or Amazon's? We explain how they differ and which is best for you.Full Review
    • techhive.comRating, 3.5 out of 5Jared Newman on November 10, 2017
      Apple TV 4K review: The high price of polish
      The Apple TV 4K gets the little details right, but it's more than twice the price of other 4K HDR streaming devices.Full Review
    • LetsGoDigital (UK)Ilse Jurrien on October 30, 2017
      Apple TV 4K no longer available at Amazon | LetsGoDigital
      Webshop Amazon removed the Apple TV 4K product page from its website. Is it temporarily or will Amazon ban the Apple TV again?Full Review

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