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Apple Shopping Event.

with qualified activation and trade-in of iPhone 11 or newer.
Terms and conditions apply.
Save up to $200 on the new Apple Watch Series 7 with qualified trade-in. Plus, get 6 free months of Apple Fitness+.
Terms and conditions apply. Apple Watch requires iPhone 6s or later. Bands are subject to availability.
Excludes refurbished items.
Your price for this item is $999.99
Save $300
The previous price was $1,299.99
Your price for this item is $189.99
Save $60
The previous price was $249.99
Find a watch in 38mm or 42mm sizes.
Excludes open-box and refurbished items.
with qualified activation and trade-in.
Terms and conditions apply.

Subscriptions

Stream over 90 million songs ad-free, across all your devices.
Auto-renews after free trial. BestBuy.com account required. Terms and conditions apply.
Hundreds of magazines and leading newspapers. All in one place.
Auto-renews after free trial. BestBuy.com account required. Terms and conditions apply.
World-class workouts by the world’s top trainers.
Auto-renews after free trial. BestBuy.com account required. Terms and conditions apply.
Apple Originals. More original than ever.
Auto-renews after free trial. BestBuy.com account required. Terms and conditions apply.

We’re an Apple Authorized Service Provider.

Our Apple-trained technicians use Apple-approved diagnostics and genuine parts on every repair.
Terms and conditions apply.

Make school about money less spent.

Sign up for exclusive offers.

Show your new device some love and keep it protected with AppleCare+.
Terms and conditions apply.

Trade it in, get a gift card, and help keep tech out of the trash.

We’re ready to help, online or by phone.

or choose flexible financing when approved for a My Best Buy® Credit Card.

Get it today

with Store or Curbside Pickup.

Same-day delivery.

Order by 4 p.m., get it by 9 p.m.

Order by 3 p.m. on Sunday.

Extended holiday returns

until Jan. 16 on purchases through Jan. 2.

Welcome to the Apple Shopping Event.

Buy Apple MacBook, iPad and iPhone models on sale.

Apple is known to be a leader in cutting-edge technology with their highly intuitive products that enable connected living in all aspects of life. Plus, it helps that Apple devices easily sync up and communicate with each other for added convenience. Because the design and features of Apple products stand out from the crowd, they are often at a higher price point than other brands whose products are made with simpler components and capabilities. The truth is, you get what you pay for, but why not take advantage of Best Buy’s Apple Shopping Event where you’ll pay less and get just as much and maybe even more? Yes, you can always shop all iPhone models we carry and choose the one that best fits your budget. But with select iPhone models on sale, you can upgrade to the one you’ve been eyeing for months and still have something left for smartphone accessories like a mobile hotspot, an extra charger, or a protective case. Also, check out our sale prices on iPad to enhance working or learning from home and even while you’re on the go. For the wearable tech you’ve been dreaming of, pick up an Apple Watch on sale and always have your phone with you while out for a run or just running errands. Since it’s rare to find Apple laptops on sale at these prices, you’ll want to do your research in advance on our online Apple Store so you’re ready to buy at the right time. Whether you're considering Apple accessories or an Apple phone on sale, you can always expect the quality, performance and reliability to be superior.

Save more on your Apple purchases.

The Apple Shopping Event isn’t the only way you can get an iPad Pro or MacBook on sale. Use your old devices to make a sale price happen any time by taking part in our trade-in program. By entering your device details on our website, you can determine how much trade-in value you can earn to use toward the purchase of a new Apple Watch, the new iPad Pro, or whatever model you have your eye on. If you’ve already taken the leap and are currently typing away on your new Mac computer, there are other ways you can get the most out of your Apple devices. Invest in AppleCare+ and extend the coverage protection on your Apple products. Another option would be to sign up for our Total Tech Support membership and save on repairs we offer at Best Buy, including certified repairs on Apple devices. Our Geek Squad® Agents have been professionally trained to complete Apple service and repairs right in our stores, and we will match repair prices from any Apple Authorized Service Provider. Regardless of whether you purchased your Apple Watch on sale, at regular price, or from another store, our skilled team will return it to you quickly and as good as new.