Innovation & Achievement in Photography
From innovative mirrorless models with cutting-edge technology, to fashionable and functional fixed-lens compacts, to instant film cameras, there's a Fujifilm camera to satisfy every kind of photographer.
The Definition of Pure Photography
Fujifilm X Series Cameras
Fujifilm X Series digital cameras put the power of professional photography into the palm of your hand. With fixed or interchangeable lens bodies, the compact and user-friendly X Series lineup delivers photography in its purest form.
Because Life Happens Instantly
Fujifilm Instax Instant Cameras
Fujifilm Instax instant film cameras help you chronicle your life with wonderful, one-of-a-kind photos that you can watch develop. They're perfect for sharing life's moments as they happen. Share an original with Instax.