My wife had been telling me for a while that she needed a new hair dryer and, since I know nothing about them, did some research aside from Best Buy and the reviews on the website. From the research I found on other websites, this hair dryer was consistently ranked in the top ten of all hair dryers in the marketplace (even ranked at number 2 behind some VERY expensive hair dryers on one website). So, being as this was ranked as one of the best even when compared to other hair dryers that cost more than twice as much, I decided to buy it sight unseen simply on the great things I had read about it. Needless to say, it is a GREAT hair dryer. When my wife got it out of the box and turned it on for the first time to simply "try it out", her first word was "WOW!" Being as that I use the hair dryer to dry my 3-year old daughter's hair, I can tell you this hair dryer is heads and tails above our old one. It dries faster, the air coming out of the end just seems to have more force behind it, etc, etc. I would say do your own research, read reviews, look at other websites...but I'd almost bet you'll end up with this one because it won't break the bank AND it ranks right up there with the uber-expensive hair dryers that probably don't work any better or different than this one!