I really wanted to like this Instax SQ10 but ultimately after 2 weeks use, I have decided to return the product. The biggest reason was print quality.
What you see on the LCD screen, is not what you get when you print. Using the filters and exposure controls also gives you a hit or miss photo, which is usually a miss.
For example, I took a photo of a red barn with blue sky. Unfortunately the print makes the barn look so dark you barely see the red. I lighten the photo in camera and try to print again, but then the sky is now blown out (even though its still a bit blue in the LCD preview) and still, the red doesn't come out great.
Prints could also be sharper, esp when this is rated at 300 dpi, it doesn't really look like it to me.
I have to say as well that even if prints were fantastic, there are some quirks about the camera that still need serious help.
These are instant cameras and everything about this hybrid is far from instant. Operating the camera is so sluggish. After you take a photo, it takes forever to be able to take another photo. Even when auto print is off (meaning you can snap a photo without a print), it takes so long to be able to take another photo.
While the idea of a hybrid instax seems really cool, I don't think they really thought about the user at the end of the day.
You can also place photos into a micro SD card and try and view/print them from the SQ10. The only thing is sometimes the photo will show up, sometimes it won't. I couldn't figure it out. I tired photos straight from my iPhone, tried photos by "save as web" via photoshop, save normally, etc. It was always hit or miss in terms of being able to print from the SQ10.
Lastly, when I downloaded the photos off my micro SD card, the SQ10 photos are not good. Such low resolution (1920x1920). It's like we're back to bad cell phone pics. Why Fuji!? Why?
So with all that said and done, I think it's an interesting product and I know some people will love it. For a photographer like me who values a decent quality print, I have to say I can't recommend this product.