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Celebrating Black Culture

More Black history.
More Black future.

More of this. Black History Month.
We know that Black lives have always been crucial to America’s progress. It’s why we realize that to achieve the brightest future imaginable — where all possibilities of tech are available for all — Black experiences are essential to tech.
We will do better.

We’ve committed more than $44 million to diversity, inclusion and community efforts.

From hiring commitments to scholarships to community engagement, see all the ways Best Buy is investing in an inclusive future.

Gripping designs by up-and-coming Black artists.

Four teens paired up with real-world designers to create PopGrips celebrating Black creativity — with a portion of the sales reinvested into Best Buy Teen Tech Center programs. A partnership between Teen Tech Centers, PopSockets and Best Buy’s Black Employee Resource Group made it happen.


Featured products

Designs from Weslyn, DJ, Dredrick and Jalen. A portion of sales support Best Buy Teen Tech Centers.
Cases from this Black-led business offer full phone protection with zero plastic waste.
Black writers, directors, and actors explore stories of Black history and the Black experience.
Your price for this item is $49.00

These Black leaders are helping Best Buy thrive.

We strive to attract the best people, invest in our employees, and foster an inclusive culture that embraces our differences. We want all our employees to have an opportunity to thrive, and in honor of Black History Month, we’re highlighting a few of the many Black employees across the company who are doing just that.


Best Buy creates scholarship fund for HBCU students.

We have committed to provide $44 million to expand college prep and career opportunities for BIPOC (Black, Indigenous and People of Color— specifically Black, Latinx and Indigenous) students, including partnering with the United Negro College Fund to create 16 scholarships for Historically Black Colleges and Universities students, increasing scholarship funding for Teen Tech Center youth.

Notes From My Skin:

Film amplifies Black employees’ voices.

Ron Johnson, a videographer at Best Buy, directed a film featuring Black employees in the aftermath of the killing of George Floyd. The video, titled Notes From My Skin, shares Ron’s and his coworkers’ voices, reactions and emotions to the tragic events from last year, and their experiences of being Black in America.

Video shoot
Micheal Pivit

Black-led business is making cases that protect phones and the environment.

Founder Michael Pratt spent about 20 years representing leading brands in the mobile industry before starting his own company. “We’re working to be disruptive, compelling and innovative,” he said.

More resources

Working toward a more inclusive future for all.

More diversity in tech means more ideas that can change the world.

Teen Tech Centers.

We’re building brighter futures at Best Buy Teen Tech Centers across the US.

Let’s do a world of good.

We’re working to create a more sustainable world.


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