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Celebrating Black Culture

More Black history.
More Black future.

More of this. Black History Month.
We know that Black lives have always been crucial to America’s progress. It’s why we realize that to achieve the brightest future imaginable — where all possibilities of tech are available for all — Black experiences are essential to tech.

We’re seeking out and engaging with diverse suppliers, media, and other emerging BIPOC businesses and entrepreneurs.

including 16 new scholarships for HBCU (Historically Black Colleges and Universities) students and increased scholarship funding for Teen Tech Center youth.

Gripping designs by up-and-coming Black artists.

Four teens paired up with real-world designers to create PopGrips celebrating Black creativity — with a portion of the sales reinvested into Best Buy Teen Tech Center programs. A partnership between Teen Tech Centers, PopSockets and Best Buy’s Black Employee Resource Group made it happen.

Featured products

Designs from Weslyn, DJ, Dredrick and Jalen. A portion of sales support Best Buy Teen Tech Centers.
Cases from this Black-led business offer full phone protection with zero plastic waste.
Black writers, directors, and actors explore stories of Black history and the Black experience.
Your price for this item is $49.00

These Black leaders are helping Best Buy thrive.

We strive to attract the best people, invest in our employees, and foster an inclusive culture that embraces our differences. We want all our employees to have an opportunity to thrive, and in honor of Black History Month, we’re highlighting a few of the many Black employees across the company who are doing just that.

Best Buy creates scholarship fund for HBCU students.

We have committed to provide $44 million to expand college prep and career opportunities for BIPOC (Black, Indigenous and People of Color— specifically Black, Latinx and Indigenous) students, including partnering with the United Negro College Fund to create 16 scholarships for Historically Black Colleges and Universities students, increasing scholarship funding for Teen Tech Center youth.

Notes From My Skin:

Film amplifies Black employees’ voices.

Ron Johnson, a videographer at Best Buy, directed a film featuring Black employees in the aftermath of the killing of George Floyd. The video, titled Notes From My Skin, shares Ron’s and his coworkers’ voices, reactions and emotions to the tragic events from last year, and their experiences of being Black in America.

Black-led business is making cases that protect phones and the environment.

Founder Michael Pratt spent about 20 years representing leading brands in the mobile industry before starting his own company. “We’re working to be disruptive, compelling and innovative,” he said.

More resources

More diversity in tech means more ideas that can change the world.

It’s our mission to improve tech equity among teens in disinvested communities. Through tech access, training and mentorship, we’re helping to empower young people. 

Let’s keep working together to make a positive impact on the planet.

Amplifying Black voices.

Best Buy’s support for Black employees.

Racial injustice demands action — by all of us. As part of Best Buy’s commitment to doing better, we’re stepping up our efforts to achieve a more equitable future, both in the places we work and throughout our society. As we look back at the importance of Black history and the continuing challenges faced by Black Americans, we’re finding ways to support our Black employees as they advocate for positive change.

Our employees do not need to leave their identities and experiences at the door when they come to work — in fact, we encourage everyone to bring their whole self with them every day. It is crucial to support our Black employees, including their activism within broader movements such as Black Lives Matter (BLM). We are proud to have a place among companies that support BLM.

In addition, we’ve implemented other cross-company initiatives to strengthen our support for Black employees. Our Candid Conversations series has been a major platform to discuss urgent and difficult topics surrounding race, gender, global health and more. Beginning in 2021, Best Buy will make Juneteenth a company holiday, a time to commemorate the historic emancipation of enslaved people in the United States in 1865. In October 2020, we held our first ever Day of Unity — a day for Best Buy employees of all backgrounds, races, religions and abilities to show our unified support for social justice. Our diversity task force continues to look for ways to address injustice in our communities.

Along with investing in the well-being of our Black employees, we are investing in their careers with an increased emphasis on recruitment, hiring, retention and advancement. Our Black Employee Resource Group has played a major role in raising up this issue. The group also gives its members a chance to network, discover career development opportunities and build an uplifting community of support for each other.

Supporting the Black leaders of tomorrow.

Ensuring the future of tech is more equitable hinges on increased access, education and opportunities for all, and there are many ways we are building toward a brighter future within the communities in which we live and work. We are continuing to expand and invest in a network of education programs, mentorships, and scholarship initiatives across the country.

Perhaps most prominent among these are Best Buy Teen Tech Centers, where teens in disinvested communities can get hands-on with the latest technologies and learn about the possibilities they hold from mentors and peers. We hope to inspire a passion for tech that translates into a broader diversity in the STEM workforce of tomorrow.

As these teens progress further toward a career, we are offering internships and college scholarships to help them turn their dreams into reality. More experience. More opportunities. More of this.


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