It Follows is one of the better horror movies over the past decade. While the more recent horror films have subscribed to the theory that "excess is best," It Follows allows us viewers to delve into our own imaginations, where the blanks it fills in can be more terrifying than anything put up on the big screen.
That's not to say that It Follows is an Ad Libs movie, where it all relies on the dark recesses of your mind and forgoes any crunches, splats, and adult situations so ingrained into the genre, but it certainly strays from the more popular Eli Roth/ Rob Zombie/ Saw school of horror, where each following movie feels the need to attempt just one more bucket of the red, sticky stuff.
(I enjoy a splatter movie as much as the next horror buff, but it seems as if any new idea attempted on the big screen falls into splatter/ hauntings/ or found footage nowadays).
To describe It Follows is a bit difficult due to word combinations Best Buy doesn't allow in its reviews, but I'll give it another attempt.
The movie centers around a young lady who has apparently "contracted a creature" after a one night stand. "It" is passed along through intimate partners- much like a chain letter. If you've "contracted" it, you may never get rid of it- your only option is to try to "pass it along" and hope, like some horrific pyramid scheme, It continues to get passed along. Because, if you don't, It will not stop hunting you until it kills you. If it kills those "further down the chain," you're back in-line to be hunted.
Making things worse is the fact that, to you, it can look like anyone. To anyone not cursed by it, it's simply invisible (but still dangerous).
It Follows also seems to take place in an alternate reality- one in which e-readers exist in the same universe that 50s style cars and typewriters are still everyday tools- this reality is subdued, never forced, and is only one of many Easter eggs the film throws into its universe.
It Follows is such a unique vision, one that relies so heavily on letting the scares come naturally rather than forcefully, that it deserves to be in your collection. This type of filmmaking needs to be rewarded with viewings, praise, and yes... Purchases; in the hopes that, in a currently predictable genre, producers will begin offering horror fans some new variety- and in the case of It Follows, perhaps a new franchise.