Cold brew coffee's convenience, low acidity content, and distinct flavor have made it one of my favorite beverages. The process of making cold brew coffee is really simple but the industry have made it extremely complicated. All you really need is coarsely ground coffee, a filter bag, water, and a container. In fact, before I purchased this wonderful looking brew coffee machine, I used a ceramic bowl and a coffee filter bag; the coffee tasted great. So you might ask, what justifies this brewer's price tag? Personally, I paid $80 for the look and the convenience.
This coffee maker looks great to me. Its brushed metal handle and the glass wall scream quality. The metal coffee dispenser is unique and turns so smoothly that it reminds me of the AC vent knobs on the 2018 Mercedes. None of these aesthetic and usability features are relevant to the end product it tries to make-the delicious cup of cold brew. But I have to say you can get there in a rather stylistic way.
Functionally, the brewer offers a few things that other traditional brewers cannot. First, because of the dispenser and the form factor, you can easily store the brewer in your fridge without having to transfer the coffee to another container. In the morning, all I have to do is opening up my fridge and get the coffee without having to remove the brewer. Second, there is no guess work as to how much coffee ground is needed. There is a marking on the coffee basket tat tells you how much coffee to put in--about 250 grams. Lastly, cleaning is extremely easy. All you need to do is rinsing the coffee basket and the brewer itself. Make sure you run the dispenser a few seconds to get rid of the residual coffee that still remains in the dispenser tube.
This Kitchen Aid cold brew maker adds a little more fine touches to the cold brew coffee experience. Its convenient features are not necessary but certainly feels polished and luxurious. Again, you DO NOT need this brewer to make delicious cold brew. So the ultimate question is probably, how much does the experience of making cold brew in a nice looking container cost?