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Black History Month | Write the next chapter.

Inspired by the past, we’re celebrating those shaping the future.

We’re sharing stories from those with tech backgrounds, passions, and aspirations to learn how they’re writing their next chapter. Best Buy is committed to cultivating and supporting our diverse workforce while working to create a space for more black representation in tech.


Michael Pratt

Founder, Pivet Communications

Pivet partners with Best Buy.

Michael used his years of marketing and distribution experience to venture out and create his own company, Pivet Communications. We at Best Buy are proud to have formed a partnership with Pivet to bring Michael’s exclusive phone cases to market for Black History Month.

Hadiya Williams

Artist, owner of Black Pepper Paperie Co.

Creating the future starts with your vision.

Hadiya Williams and Michael Pratt talk about getting started in business and offer advice about the path to entrepreneurship. Each of them is writing the next chapter for themselves by putting unique ideas and work out in the world to create their own success stories.

Inspired by the idea of Write the Next Chapter, Hadiya created a design that explores writing systems, computer programming language, and how they relate to and inform culture. That unique background design is featured in the images on this page.


By clicking this link, you are leaving and entering a site hosted and operated by Black Pepper Paperie Co. Different policies, terms and conditions may apply.

Man and woman

Mentorship guides the way.

The next chapter is being written now.

Aaron McKinnon, Best Buy Teen Tech Center Coordinator and mentor, and Iceline, a college student who’s interning at Best Buy corporate, discuss how mentorship is an important tool for them and how it can build confidence for young people beginning their adult lives.

Representation matters in tech.

Creating the future starts with sharing your vision.

Best Buy employees, Ngowo Nasah, Senior Digital Designer, and Ja'Keh Clark, Digital Engineer, discuss the importance of representation in the tech space and how they’re shaping the future.

Women, man
Best Buy store employees

Blue Shirts share their motivation to show up and smile.

Kalif Ahmed and Amir Mussa are cousins and coworkers at the Maple Grove, Minnesota store, as well as first-generation Americans. The two told us how their jobs are helping to fulfill their dreams and aspirations.

Best Buy Black Employee Resource Group

Making it a priority to recruit and retain top black talent.

Marcus Hill explains that a core part of the vision and mission behind Best Buy’s Black Employee Resource Group (BERG) is to hire and retain more black employees and see them rise to leadership roles. In the blog below, Marcus elaborates further, while BERG leaders Amelia, Delphanie and Jaiah discuss the purpose of the group in terms of what it means to them and to the black community both within and beyond Best Buy.

BERG leadership pictured left to right:

Delphanie Daniels, Marketing Manager, Best Buy

Jaiah Kamara, Marketing Manager, Best Buy

Amelia Hardy, Sr. Director, Best Buy

Marcus Hill, Sr. Analytics Manager, Best Buy