At its core, this is a standard aftermarket, Apple certified, Lightning cable, however, there's a twist. This thing lights up!
Aside from the obvious cool factor of the cable lighting up when charging the device, there's not much to be said, The exterior is made of a clear, yet thick plastic, and the light produced by the cable is surprisingly bright.
My only complaint is the overall chunkiness of the USB side of the cable, while I'm sure this is because of its light up feature, it does make the cable somewhat awkward to use is come situations where space is tight, like in some cars.
If you're in the market for something different when it comes to charging your favorite iOS device, this cable from Modal is well worth consideration.