I try to eat & drink all-organic whenever possible, including my coffee, in order to avoid ingesting toxins. Certified organic coffee (in this case, certified by QAI--Quality Assurance Intl.) is grown & processed w/o pesticides, herbicides, fungicides, chemical fertilizers, & other potentially harmful chemicals. So, Newman's Own 'Organics' Coffee is my daily 'go-to' coffee. I like the flavor of this 'Newman's Special Blend Medium Roast - Extra Bold' organic Arabica coffee. It's smooth, rich, hearty, & full-bodied, not bitter & not too acidic. It produces a pleasing aroma every morning from my Keurig B70 Platinum coffeemaker. I don't use any sweeteners, but I do stir in some Organic Valley Heavy Whipping Crème. Mmmm! You do sacrifice some freshness & flavor for the convenience of K-Cups vs. grinding your own beans. But the extra time & mess of coffee grinding are luxuries I can't afford in the rush of weekday mornings. One negative, & the reason for just 4 stars instead of 5: I do find that I sometimes get a stale box of K-Cups, even when the future 'best buy' date on the bottom of the 18-pod box is up to 20 months away, as was the case just last month w/a carton stamped w/an April 2019 'best buy' date. The distributor is Keurig Green Mountain. One wonders just how this coffee is initially stored, then transported, & then finally stored again after it arrives at Best Buy's facilities. For my part, I always keep the K-Cups stored in a cool, dry place, as recommended.