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Learn about how to protect yourself against phishing, smishing and gift card scams.

Attempts at obtaining personal information from consumers for use in committing fraud are on the rise worldwide. Individuals trick consumers into revealing personal information by posing as legitimate businesses. Best Buy is the target of many of these scams today and consumers are receiving e-mails and texts containing these fraudulent offers. Consumers can protect themselves from these schemes by being on the lookout and knowing when to disregard this type of activity.

Types of scams.

Gift card offer scams.

What the scam is: 
A website advertisement, email or text message that offers a high-value gift card.

How the scam works: 
The scam directs consumers to a website that requires them to make purchases, provide personal information, and/or fulfill other conditions in order to receive the gift card. Once the conditions are met, the consumer may never receive the gift card or may have spent more than the value of the gift card.

Phishing scams.

What the scam is: 
A valid-looking email, website or other online message that directs consumers to a legitimate-appearing website that requests account information and/or other confidential information. Phishing messages often indicate that a consumer's account has been frozen or jeopardized and that the consumer must provide immediate information.

How the scam works: 
Once confidential information is obtained, identity theft and other forms of theft can occur.

Smishing scams.

What the scam is: 
Similar to a phishing scam, but in this situation, consumers receive a text in order to carry out the scam.

Note: A gift card offer may also be the subject of phishing and smishing messages.

How to protect yourself.

Gift card offer scams.

  • Don't respond to emails, text messages or online ads offering free gift cards unless you are expecting this communication from a company
  • Make sure the website address and branding match up with the company referenced in the offer

Phishing/smishing scams.

  • Contact organizations only through trusted channels
  • Beware of emails and texts that have you "verify" personal information online. Most legitimate companies will never request personal information in this manner including Best Buy
  • Scammers may attempt create a feeling of panic — don't rush to respond to or follow the dictates of suspicious emails
  • Don't click on links or cut and paste links from questionable email and text messages and websites
  • Read the terms and conditions of offers — they often require that consumers take inappropriate or unreasonable actions
  • URL-checker software and other software is available that can protect against phishing scams
  • Report the fraudulent text to your mobile provider

Contact us.

Please contact us if you suspect a scam regarding an offer from Best Buy. If you receive a suspicious email, please forward the entire message, including the header, to us for investigation:

1-888-BEST BUY (1-888-237-8289)


Best Buy Corporate Campus
Attn: Customer Care/Privacy
7601 Penn Avenue South
Richfield, MN 55423-3645

Additional Resources

Better Business Bureau:

Federal Trade Commission: (a partnership site run by the Federal Trade Commission):

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