Right now Best Buy and Walmart have identical prices, however Best Buy always will price match. BUT, Walmart's extended warranty sucks. Read their warranty. Best Buy's is excellent, in home (no transporting to the store or shipping the unit), and basically "bumper to bumper". I bought this for $399.00 plus the $79.99 5-year extended warranty (which I usually never purchase, but RCA scares me) and I was out the door for $514.00 including taxes etc. AND, this TV works absolutely great, but if it fails I am covered for 5-years. It calcs out to $8.57 a month for total cost of ownership. After 5 years, you're on your own if it fails (which is unlikely), but even if it does the cost of ownership is so cheap, I would just but another new one.