Yes this TV does feature HDR. You have to make sure that your device support HDR. The PS4 for example has it on by default and when you get into a game that supports it, you can toggle it on and off. For a PC, you need to make sure your GPU has HDMI 2.0a. Set the Color Space to Auto and if everything lines up, HDR should kick in by itself. By the way, Netflix & Youtube, both pre-installed apps on this TV, support HDR. So you don't need to do anything other than search for HDR content and watch it. VUDU and Google Play also supports HDR but you must buy/rent the 4K versions to see it.