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Hi there! Thank you for your question regarding the performance of the Sony BRAVIA XR8B in various lighting conditions. The BRAVIA XR8B features a high-performance OLED panel which provides an exceptional picture in both bright and dark settings, though its inherent strengths lie in low-light environments. Here is a breakdown of its performance: - Dark Rooms (Where it Excels): Due to the nature of OLED technology, the BRAVIA XR8B achieves absolute black and infinite contrast. This means that in a dark room, details in shadows are preserved, and colors pop dramatically against a truly black background. This is where the TV's performance is truly unmatched. - Highly Lighted Rooms (Excellent Performance): The BRAVIA XR8B is designed with a high-luminance OLED panel and a temperature sensor. This technology allows the TV to precisely control light for greater color and contrast in highlights, resulting in brighter pictures than previous OLED generations. This allows it to perform very decently and deliver a great image even in a bright room. Here is our recommendation: While the BRAVIA XR8B performs beautifully in bright rooms, if your primary goal is to have a TV that excels in highly bright environments (e.g., a room with large windows receiving direct, intense sunlight), you may want to consider our Mini LED models. For superior peak brightness to combat intense glare, we recommend checking out our Sony BRAVIA 5 or BRAVIA 9 Mini LED models. We hope this helps you choose the perfect TV for your viewing space and thanks for considering Sony! Regards, Dominick
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