Customer Ratings & Reviews

I love this TV. It’s bigger than I thought and it looks great in my living room. The quality (both video and audio) exceeds my expectations. I recommend it!

A really good price for its size and resolution. Really lightweight and easy to hang onto wall. Sometimes freezes or shuts down that's why it has 4 stars. UT not very often.

This tv was purchased for my at home office a few months ago. The picture quality is above what you would expect for a 40” tv costing less then $200

The tv was easy to set up and the picture looks great. My only issue is there are no buttons on the tv. everything is on the remote

This TV has a great color definition. It is bright enough to be installed in any type of room light ambiance.

The TV Insignia Roku is really good. Has good colors and a high definition.

Loved the ease of ordering and paying online. The tv is awesome! Staff was great

We so happy with the new tv and enjoy it new technology love it

I love my new Insignia TV! Great price and value! Love it!

I love the TV the screen is awesome size color is phenomenal

I purchased this tv for a small space as a gift for my sister.. Great picture and sound. Fits space on wall and has all the options she wanted. It's a win win!!

Cant go wrong for the price. Smart, Roku makes everything easy. Just a TAD slow. Maybe because in used to my bigger tv. Dont even need cable. With youtube, netflix and HBO!

The Roku TV is great. I love the picture, has all my Roku apps on from my Roku 3 streaming device. I installed the TV in my Motorcoach. I am very pleased with this TV

This "smart" TV with built in Roku will not connect to my wireless network. I discovered in various online forums that many customers have this problem (error code 014.40) and it seems that most end up returning the TV, I called Best Buy for help, they connected me (after a long wait) to Insignia, and after describing my issue, the Insignia help desk dropped my call. I am not impressed. All other devices connect to my network without any issues.

This work of modern technology is SO astounding, it almost does everything except wash the dishes! Enough praise cannot be heaped upon it! Suggestion: Buy one right away!!

This is our first smart tv. I order it for our son. So easy to used and connect would recommend this for those on a budget

We really like the Roku tv and it's been a great tv!

I brought a open box tv it said it only had minor scratches . Get it home set it up for it not to even stay on it kept cutting off the screen would blank out . Not happy with that tv at all i took it back

TVs on display showed a fine tuned color & I assumed my purchase of a HH smart tv would look like the displayed TVs. NOT SATISFIED WITH JUST HD! Would like to return.

We are keeping this Insignia 1080p 39" Roku TV bought for $199 plus tax, but there are some caveats you should know about before you buy one. The device was shooed out the market door without a lot of thought for design other than economy. They barely satisfied the question "What's the minimum we can get away with in a TV and expect people to pay about twice the price of a Roku 3?" Barely... This device is sufficient for most cord cutters. This is only technically a TV because it does have analog/cable capability, but the remote is clearly not designed for use as a cable or analog television source. Otherwise, it's more of an HDMI monitor with a roku inside. We're cord-cutters, so we'll be using it for various channels on Roku and as a monitor for our BluRay/DVD player which has its own remote. I vacillate between giving this 3 or 4 stars. It is an average machine, designed for those who don't want to pay a lot, but for the price-point, it's hard to at least not give it four stars. It loses a star because of the remote and no ethernet connection -- wifi-only. Pros: 1. Reasonable color, even when you view the screen at an oblique angle. So if you're doing your sit-ups on the floor, and the screen is on a wall, the color is not mutated because you're outside the screen's normal viewing angle. 2. Roku is built in. It takes about half an hour to set up all your channels the way you want them, and the first time it starts up, it can be minutes as it updates, etc. But it's not nearly as bad after the original setup. 3. The screen is big. 1080p. 4. There is only one power LED. It's red. It blinks in response to IR control input. Thankfully, it's not blue and it's not way too bright, so it's not a wake trigger for people with sleep issues in a completely dark room. Finally, a TV that doesn't keep you awake with a plethora of blinking beacon-style LED's even when it's entirely powered off. 5. Sleep timer. The original Roku 3 didn't have one. This can be useful if you fall asleep and find yourself having streamed through most of a season of Star Trek on Amazon overnight without actually having been awake to watch it. That can mean less bandwidth waste and less power waste if you choose to use it. 6. You don't have to keep the Insignia-Roku screen saver. You can set it to Power-Saver, which turns the monitor off entirely without powering down the roku power entirely. That can make powering up seem faster, a bit like turning off the television, even though your original Roku 3 stays on permanently. 7. You can change the default Insignia-Roku theme to the original Roku theme that changes seasonally or a custom Roku theme. 7. Up to 3 external HDMI devices. This is great if you have HDMI devices. 8. Amazingly light for the size of the screen. Easy to move, but be careful that your most playful cat doesn't tip the screen over. 9. Not an energy hog. 10. When everything is connected, on and running, the interface is sufficiently fast for a reasonable experience. Typical streaming does not seem adversely affected by WiFi-only connection, except on some channels like Newsy. Cons: 1. WiFi-only Ethernet connection. This device should have included an Ethernet connection. Ethernet will always be faster, and waiting for YouTube, Acorn-TV or Amazon to load -- every time, even with the router only 10 feet away -- can be just annoying. My original Roku 3 loads faster, even though it's on the other side of the house because it's connected via Ethernet. 2. The device typically takes almost a minute to turn on, and WiFi can take almost as long to handshake. Sometimes you'll see "Cannot connect to the internet" when you first turn on the device and try to go to a channel. Patience may be required. 3. There are no buttons on the TV. There's not even a power button. NOTHING. If you lose the remote, you've lost entire control of your TV. This was a flagrant flaw, designed only to cut corners on cost. There should be rudimentary control buttons on the TV. It's not like there isn't room. I shouldn't have to unplug it to turn it off manually. If you have a smart phone, you will be able to turn it on or off using an app, but you won't be able to quickly set the sleep timer. 4. No Component RGB RCA connectors. This device connects only to Cable/Antenna, HDMI devices and RCA Analog (Yellow video, Red and White Audio). If you own a legacy DVD player with RGB connectors (Red, Green and Blue RCA Video connectors, Red and White Audio), be prepared to use the worse yellow connector instead at 480p with very muddy color instead of your crisper 720p RGB. It looks like garbage on this 38.5" 1080p screen. You'll be forced to buy a cheap bluray player with HDMI so you can watch your legacy DVD collection. VHS will always look crummy, so you'll have to live with it if you actually still own a legacy VHS player. 5. The color saturation is about what you would expect for an inexpensive TV. In other words, black isn't dark flat black when the screen has a lot of black on it (Default screen saver), but when most of the screen is covered with color, you'll be pleased with the results. 6. Poor Remote -- If you only use Roku on this device, then this is the only remote you need. However, if you use it as a cable TV, the experience is unsatisfactory. Roku and Insignia should have come up with a remote that had the following: a. A larger remote with a normal assignment of numeric and other keys for a regular smart-TV remote. b. Assignable channel buttons instead of paid buttons for Netflix, hulu, sling and Google Play. Yes, the services have been around for many years, but when they change -- and they will -- these pre-assigned buttons may become useless. I don't use any of these services on Roku. The only reason why Amazon isn't there is because they make a competing product, but it should be there, because I'm betting most Roku users do have amazon prime. Give us a firmware update so we can make these buttons programmable to our desired channels. c. They stopped making the RF remote because IR remotes are cheaper. I preferred the RF remote that came with my original Roku 3. d. The "Sleep" button is exactly where the "OK" button was on the original Roku 3 remote. It will take a while for you to get used to the new position of the "OK" button. I've got mixed feelings about this because the "OK" button should have been in the center of the arrow buttons on the original Roku 3, and a sleep button is a reasonable addition. e. Volume control and mute on the side? Come on, this isn't a phone. It's a remote. Put a volume control where we expect it to be. I have not tested the TV antenna or cable. Athens is just over the horizon from Atlanta. We get no signal from there, nor Charlotte. Cable pretty much has this market cornered because nobody thinks it's worth putting up a repeater antenna for a university town addicted to cable, even for the public broadcasting stations. We have cable internet but I refuse to rent cable television because the price keeps going up every year for less value. Bottom line, if you're a cord cutter and you don't want to pay a lot, this device might be for you. If you have to watch cable TV, you'll need to be an alternative television remote and find the code to set it for this Insignia device. I would provisionally recommend this device to a friend. So long as they are aware of the caveats posted above and they're fine with that, the TV deserves a recommendation at a price of $200 or less.