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Apple - Apple TV – 32GB (4th Generation) - Black-Front_Standard

Customer rating

Rating 4.7 out of 5 stars with 11556 reviews

97%
would recommend to a friend

Customer ratings & reviews

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  • Rating: 5 out of 5 stars

    Apple TV suits many Media needs.

    Posted
    Robu512
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I haven't had any issues with the newest Apple TV. It's fast, searching for anything on there with the Siri remote works great! I'm able to watch my 700+ movies that I own in HD and the quality couldn't get better. It has a very user friendly interface unlike some other modules from Google or Amazon that you can buy. Their module interfaces are just hard to use. Which is why I have the Apple TV. We use it nearly every day for either playing music, watching our purchased TV shows for the season without commercials (available the day after the broadcast air date). You can also link your Netflix account, your HBO now account (which is an application that you subscribe to via Apple iTunes for approximately $15/month and you can watch HBO). You can even watch Hulu or many more unlisted media services. The nice thing is that there is a TV application at the top of the Apple TV interface that literally organizes all of your media content right there from all of the different media providers like HBO Now or Netflix. It allows you to resume where you were without searching, and allows you to see what new episodes have come out and watch them next. We couldn't be happier with this system.

    I would recommend this to a friend

  • Rating: 2 out of 5 stars

    DO NOT UPGRADE IF YOU DON'T HAVE TO

    Posted
    SunnyD
    • My Best Buy® MemberMember

    OK I got my new Apple TV from the Apple Store this morning. I have an older Apple TV & Roku 3 box. I had to get this since I love my electronics & love having the new things that come out. If you have an older Apple TV I would say don't upgrade unless you are a gamer & have kids & if so, get the 64gb because you will run out of room quick. I really feel they hyped this up just like they did with the Iphone 6s. There made a big deal that there will be apps on this Apple TV. There are not many at all. The games are more for kids. The thing that is different is that you don't have to have all those channels the older Apple TV puts on your screen. Now you can choose what you want on it. I thought you would be able to have apps like your phone but no. That is so disappointing. The remote is nothing big either. I actually like the older one better. I am also having a problem syncing the blue tooth to my phone & a keyboard. So I am not that impressed. I also still think Roku blows Apple TV away when it comes to channels. Roku has thousands when Apple TV has just a few. Now if you are looking at the new Roku 4, don't waste your money on that one. The fan inside it is super loud. They need to fix that problem. OK so that is it. I say stick with a Roku 3 or an older Apple TV

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Great product overall

    Posted
    Kielster80
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I have had many chances to try the product before buying at my job, but realized that the Apple TV 2 is excellent at many things. There are a couple things I wish it could do: 1. Have its own browser. While you can Bluetooth to either an apple computer, iPhone or iPad, it doesn't have its own independent browser for the Apple TV; which is okay. 2. Ultraviolet accounts and movie streaming is still only available through iTunes (not a problem as long as your movie supports downloads to iTunes). Having movies in Flixster and other streaming services will have to be done another way. 3. More games and ease for a controller. While you can buy a controller that connects to your Apple TV, it is hard to find games that are not racing that are up-to-date. Racing games are awesome on the Apple TV, but you really need a controller to fully appreciate it. Overall, I love the product and the ease of use over the old Apple TV. I feel like I would use this over a cable box. It connected easily to my Samsung Smart TV, and gives me more options for most things than my Apps store on the Samsung TV. Also, if you are an Apple person, this is a great purchase despite the high price.

    I would recommend this to a friend

  • Rating: 2 out of 5 stars

    I'm an Apple fanboy and am disappointed

    Posted
    kpog
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    We have 5 iPhones, 3 iPads, 4 MacBooks, apple watch, and an Apple TV Gen 3....we are buried in the Apple Ecosystem....but I am hugely disappointed in the new Apple TV First...no 4K...that is a huge disappointment. Especially since Roku 4 and Amazon Fire have 4K. There were lots of bugs at the get go....the updates have fixed some of them....but it is still buggy and took away functionality that Gen 3 had....still can't get a good screen saver using my own photos working without seeing the same 100 pics over and over. Make sure if you purchase this you do the software update right away to avoid all the early bugs that were there. Main reason I purchased it in addition to a Roku 4 is that I am in the Apple ecosystem and it works well with all of our music. The only thing I would recommend this for is if you manage all your music on iTunes and subscribe to music match or Apple Music....they did do a great job in their implementation of Apple Music...I'm really happy with how the interface is set up. It does work well for non 4K Netflix, Apple Movies, etc but there is no Amazon prime movie app as of right now so if you have Prime, you need another box to stream that.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Everyone should have one!

    Posted
    Newjerzian
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    I was always hesitant on picking up an Apple TV, although I had heard and read great reviews on them. This was the first generation of the product that I have purchased, so I cannot compare it to the previous models out there, but this one is certainly one that is well worth the money. I am an avid purchaser of movies and redeem the digital copy for each movie that offers it. I love that all of those digital redemption's that I have in my iTunes are available right through the device. I also love all of the other apps (Netflix, HBO GO, etc.) that you can use on the device. I use Netflix probably every other time that I use my Apple TV and the speed in which the app operates is amazing! Usually when you use the Netflix app on a blu ray player, your Smart TV, or gaming console, there is quite a load time that goes with it. Then, if you turn the device off you have to go back through the same process. Not with the Apple TV! As soon as the device comes out of sleep mode it brings you right back to where you left off in Netflix. If you use iTunes, which I believe most people do nowadays, this is certainly recommend picking an Apple TV up.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Remote Rabbit Round-Up

    Posted
    ErikDPhillips
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    Nice new interface, though the sounds and overly large background screens feel a bit too much like a game console to me (possibly by design?)...add to that the Nintendo Wii-like remote clicking sounds and you'd swear I bought a game console instead of a movie and video set-top box (again...by design?) I should probably check out the downloadable games that I can now purchase and play on this thing... Those two noticeable changes I can certainly live with...it's the new remote that I can't seem to catch and corner... I feel like each tiny slide and brush I make with my finger across the plastic touch-sensitive area moves the cursor/pointer halfway across the screen instead of just one spot to the right or left...even the TINIEST of finger movements seem to do this. I've seen amateurs maneuver around better when rounding up rabbits in a remote Rhode Island field (not true)... Could this be to condition us to use Siri more regularly for navigating? Probably. Will I rush to do that? Not until Siri can find video and movie selections I have uploaded into iTunes (or not) with the names I have created for my library organization method...or lack thereof.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Works great but

    Posted
    Wacoredbeard
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I like apple products I’m writing this review on an iPhone and in all I love this thing great picture clear sound but it’s really annoying when you search for a movie and it comes back with the result to buy first from iTunes then whatever streaming apps you have installed but it won’t show it if you own it digitally, not even if you own it on iTunes. And there’s not a search function in the movies interface either so if you own more than 10 movies you have to just scroll endlessly until you luck into seeing it. Also you can buy a movie you already own in iTunes from a movie box code redemption. So picking a movie turns into an impromptu game of where’s Wally and oh no double check that I don’t already own Wally because I’d rather not spend almost the exact same amount as I could could on the blu ray and dvd and digital code as for just the digital movie by itself so I don’t have to put pants on if I already bought the movie but got sleepy from all the movie buying before I watched it then promptly forgot about the movie buying it in the first place

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Teaming with potential

    Posted
    Ruff
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    If you own a 3rd generation Apple TV, this upgrade will feel more refined. Apple definitely polished the look and feel of both the hardware and software for this newest generation, but functionality at this point is pretty on par with the 3rd gen units. It is obvious that Apple intends to make improvements and add new features with future software updates, simply from the addition of Siri and the App Store. As of now, both Siri and the App Store are pretty limited in what they can do. Reasons to upgrade: 1. If you are an Apple Music subscriber and want to stream music through your home entertainment system. 2. If you enjoy, or have children who enjoy casual gaming. The graphics on some of the initial release games are impressive! But keep in mind this is no competitor to Xbox One or PlayStation 4. 3. If you haven't owned an Apple TV and you intend to purchase one. This is definitely worth the extra $90 over the last generation simply for the new hardware (i.e. rechargeable remote) and the fact that Apple will continue to add great new functionality that only this model will be capable of over the next several years. Go with the 32GB model. There is absolutely no reason you will need anything larger.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    First Time User

    Posted
    ksmith2

    As a heavy user of online streaming applications, Apple TV has been an excellent purchase. I was previously using a Wii U to watch Netflix, Amazon Instant Video, and Hulu, a friend recommended that I research the Apple TV. After weeks of research and reading reviews I invested in the Apple TV 4th generation 64GB. Set up was a breeze, took less than an hour from out of the box to up and streaming Netflix. The track pad on the remote took a bit of getting used to, but once you get the hang of it, it becomes second nature. The Apple TV has a wide range of online games, and their app store is growing fast. One disappointment was that Amazon Instant Video app is not yet offered. I have used air play (to mirror another apple product to your Apple TV) to stream movies from Amazon Instant Video, which hasn’t caused any issues. I was skeptical of using air play from my iPad at first, I thought the timing would be off, or the picture quality wouldn’t be as great. To my surprise I felt like I was watching right off my Apple TV. Overall, Apple TV has been a great investment and I look forward to many hours of video streaming.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    good streaming product

    Posted
    boma
    • My Best Buy® Elite Plus MemberElite Plus Member

    this is an Apple product, so you know it's good. just a couple of cons: (1) the remote has a couple issues. the touchpad is too sensitive and takes you places you didn't intend to go. I prefer buttons to the touchpad. BUT the voice activated rewind and fast forward is da bomb! greatest thing ever on a remote. want to rewind 13 seconds? just ask. want to FF 14 minutes and 2 seconds? just ask. most remotes get you close, this function is exact. (2) you cannot get the AMAZON app on Apple TV, they consider it a competitor to iTunes (!). so if you have cut the cable and want one device to stream ALL services, Apple TV will not do that. sad. I have to use my Blu-ray player to access the Amazon app, and that is much slower than the Apple device. I also have a Roku 3 on another tv and you can get ALL the apps on that. it also has a voice search function, but not enabled for rewind and FF. too bad, get with it Roku :o) I use the Amazon, Netflix and Hulu apps every day (but never iTunes), so I use the Roku as my #1 device. but the Apple TV device is still awesome, and I'm glad I have it.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Good improvement on previous Gen

    Posted
    nitro6713
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I owned the previous Apple TV, and just decided to get this one for a different TV. It takes a little while to get used to the new remote. The touch controls make the first day or two difficult to figure out if you're used to the old Apple TV remote, but once you get the hang of it, it's great. It makes rewinding and fast-forwarding very easy. It's also excellent that there's a single button to take you back to the main screen. Apple has needed that for a while. It's very nice to be able to download apps and games compared to just the standard Apple TV list of apps. But it still seems like the app developers are still figuring the new Apple TV out; a lot of the controls on certain apps and games are clunky, and the Comedy Central app often sticks on one screen no matter what button I press...and I have to uninstall and the reinstall the app to be able to use it again. If you already own an Apple TV , this isn't a huge improvement on the previous gen of the Apple TV just yet; unless you really want to play games via the remote or use some of the handful of apps only available on the new version, you're not gaining all that much. But if you're new to an Apple TV, this is the one to get.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Excellent streamer

    Posted
    DFWMerlin
    • My Best Buy® MemberMember

    The new Apple TV is an excellent video streaming device. With the latest TVOS updates, you can now create folders and do a lot of the initial setup by pairing it to your phone. It will automatically set up your wifi network and your iTunes account that way. It greatly simplifies setup!! With the new app approach taken by Apple, the primary differentiator between Roku and Apple TV has all but disappeared. There will always be some channels that are available only on one device or another, but the gap has closed significantly. When I moved from the Roku to the Apple TV, the only apps I was using that weren't in the Apple store yet were Amazon Video, Amazon Music, and the Google streaming apps. However, AirPlay makes all the difference in the world. The Amazon apps are available on iOS and are AirPlay enabled. Obviously, this device is going to work best in an Apple-centric ecosystem. AirPlay is where it really shines. But, there are AirPlay enabled casting apps for Windows PCs, it's just not as easy and seamless as with Macs. Long story short, this streamer is exceptionally easy to use and I would recommend it to anyone looking for a good-quality device.

    I would recommend this to a friend

  • Rating: 2 out of 5 stars

    Some improvements, some disappointments

    Posted
    Jran01
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    We bought this AppleTV as a replacement for their 2nd gen device. The biggestbreason for the change was the ability to add apps and reduce the need for AirPlay off an iPad. While the added apps, including PS Vue, are great, there are a few key places where the device falls short. 1. The remote is HORRIBLE. A definite step back from the old remote. The swipe is difficult to control and ends up adding time, not reducing time, to maneuver around the screen and apps. 2. Functionality: apps and groups of apps will be grayed out for no apparent reason. Seems to be a known bug with no fix from what i can tell, 3. Photostream: smaller item, but we really liked the ability to stream our photos from the Mac to the tv. Apple made this functionality much more convoluted to the point that we can't even connect with our Mac at this point. This is a great example of a company changing this that don't need to be changed, just for the sake of change. Hopefully the next iteration will have more robust functionality and usability. Also, if thinking about upgrading from a 2nd gen, i would suggest you wait.

    No, I would not recommend this to a friend

  • Rating: 4 out of 5 stars

    Good product

    Posted
    AngryXSuperManX
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I must say that I use this product every day since I bought it. The product itself is a very good one and a good way to organize all your apps and music and videos on one device. The problem I have was not with the device as much as the store I bought it at. I went in and saw that they had a previously used Apple TV (the one I purchased) and inquired about the price. I stated if the price was significantly cheaper than the regular price I would buy it and if not I would rather have a new one. I was told it would be 100 dollars which is significantly less and it stated on the box that all the items were included. Me being an average unquestioning citizen assumed this meant that all the cables were included. I come to find when I am home that the power cable is missing and end up going back to be charged for a new cable. I understand that I was given a very nice discount but was charged nearly half of the discount for the new cord that should have been in the box. I took it an dhave had no problems but needless to say I was not happy with the service that day.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Great upgrade, set up still a pain

    Posted
    tylergaa
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    I bought this Apple TV for my mother who was looking to cut the cord on cable and head into the HD era. As the product goes, Apple really made some strides in updating the Apple TV. The new Siri Remote is fabulous as you can use your voice to search and the remote is IR/Bluetooth so you can turn on and adjust volume on your actual tv. The new interface is easy to use and navigate and the App Store is a game changer for adding additional content like apps and games to your Apple TV. The downsides are mostly in the setup. Now Apple has taken some big steps to make set up easier like pairing remotes, phones, and getting on a network. However, typing on this can be a challenge as well as logging into apps with a cable subscription. Apple has announced single sign on for the Apple TV but it is limited to only a few services and it didn't exist at the time I set up this Apple TV. The big thing is that it's better than it was with the previous generation, but it needs to get better and it will. Overall, great update especially for the cord cutters. Apps like Netflix, HBO Now, and Hulu make it easy to dump cable.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Very strong upgrade from previous models

    Posted
    shockwave
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    This may seem a bit pricey compared to other streaming boxes, but if you're on the Apple ecosystem this makes the most sense. Many of your iPhone purchased apps will show up instantly on this device and thanks to some advanced HDMI technology (if your TV supports it) this remote controls both my TV and the Apple TV which is really nice. I am a cord cutter so most of the time this is the only remote I use. Works flawlessly for Netflix, Hulu, and many other services. My TV is a Smart TV but the Sony OS is so frustrating that switching to this has been a dream. I no longer have to use the smart functions of my TV which makes me very happy. This small 32 GB option is nice as the unit will dynamically adjust file sizes as needed. A game for instance will download a partial amount to the hard drive and add more as needed while using the app and it will later purge the data if you're watching a large movie for instance. This user friendly feature is really nice.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Nice but not great / AirPlay is very useful

    Posted
    BBSkeptic
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I purchased the Apple TV about a month ago and use it daily as I recently cancelled my Uverse subscription. I use the Apple TV to watch HBO, YouTube, Crackle, and PBS. I originally intended to watch SlingTV on it but realized after the fact that there is no tvOS app (dumb). I've resorted to use the AirPlay mirroring feature on the Apple TV to connect my Mac laptop and/ or iPhone to stream really anything I want to the Apple TV. The AirPlay image quality is pretty good, probably 1080i at best, depending on the device your mirroring from. The AirPlay feature is very useful for me because I use it a lot for business purposes with my clients, and was actually a factor in choosing this device over the Roku 4 and others. We are a MacOS/iOS household so every device works organically with the other. I will probably purchase a Roku 4 anyway because if you're strictly looking for a content streaming device, I think the Roku 4 is the better product, at least until Apple gets its act together with TV. Happy shopping!

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Apple TV Rocks

    Posted
    Techdude
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    The Apple TV is awesome, great product and surprisingly for what you get it is very competively priced. My parents upgraded to sling tv and the sling box was more expensive then the Apple TV. Only issue I will mention was we woke up one morning and the Apple TV was no longer working with blinking light about 2 months into ownership. Best Buy handled this poorly as I dropped it off at geek squad and they said they would give me a call back. Never received a call and so when I called them back they had no recollection of me even dropping it off.. I went in and they did end up locating it but no one had tried to do anything to it. They had to keep it a additional day and unfortunately the device had a hardware malfunction.. we called our local Apple store as it was still under warranty. They setup an appointment and walked in. They checked it out and handed a new one over the counter to us. Great show by Apple.. after my experience with Best Buy I will start buying direct from Apple unless they have some amazing price drop at bestbuy.

    I would recommend this to a friend

  • Rating: 1 out of 5 stars

    I Received a German Model

    Posted
    Ironmikey
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I purchased this device because my wife wanted to watch her IPad videos of our granddaughter on our 60" Plasma TV. I was able to do this with my Blackberry, but her IPad would not communicate via DLNA. So I bought this unit after the Best Buy Staff highly recommended it. As you know, most Apple Products come with very little documentation, as is the case with this device. I had to find an HDMI Cable, which is not included at $147.00! I plugged it into the power source and it took over the TV. If flashed too many screens to count and when it stopped, the screen was asking me to choose something in German! I could not read it. Since there are no instructions, I disconnected power and tried again. Same results. I called Apple Support. On hold for 45 minutes. During this time I went to the Apple Website where they had posted screenshots of the set up process. I was able to determine it wanted me to choose Manual Setup or Automatic Set Up with an IPad. I chose the IPad automatic setup which failed three times. I never got connected to Apple Support. I returned the product. I guess my wife will have to watch our Grandchildren from my Blackberry.

    No, I would not recommend this to a friend

  • Rating: 4 out of 5 stars

    Great with few drawbacks...

    Posted
    Psylocke
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    The apple tv device is a great product like any other apple devices. This is my first apple tv, Not saying this because of the brand, I always test out any device of any brand myself before making any assumptions and judgements. It does everything as it states for streaming quality viewing, synchronizing with an ipad, macbook and iphone with an icloud/ apple account only. The remote control is cool, touch pad but very sensitive. It takes getting use to. Very small so if you get it make sure you dont loose it. The Only drawback is that amazon app is not available for apple tv, I find this odd. Even when i have my ipad in sync amazon app doesnt appear. And the device freezes at least once a day, I would have to restart the system every time it happens. I have no idea why this happens. None of these are not major drawbacks. Maybe the amazom app will be added to newer future models? These are Just what I personally experienced. Over all the setup is a breeze. Works fast. Quality is great.

    I would recommend this to a friend