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Apple - Apple TV – 32GB (4th Generation) - Black-Front_Standard

Customer rating

Rating 4.7 out of 5 stars with 11370 reviews

97%
would recommend to a friend

Expert rating

Rating 3.7 out of 5 stars with 22 reviews

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Customer ratings & reviews

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  • Rating: 3 out of 5 stars

    Apple TV 2015 - Skip this revolution

    Posted
    lawstans
    • My Best Buy® MemberMember

    https://youtu.be/1zYY0LCZgG0 It has been rumored for years that Apple was developing a product that would revolutionize how we experience television. And what I expected most was for this product to free me from cable companies. Does the new Apple TV live up to the years of built up expectation? In terms of design the Apple TV is simple and doesn’t distract. The remote looks and feels amazing. It is has six buttons a touch surface. You can call up Siri, adjust volume, and control games. Even though the touch surface is a main selling point. It did not do it for me. Sure it’s better, but not by much. Oddly the iphone remote app is not compatible with the new Apple TV. So, you have no convenient way to enter text. When it comes to performance the Apple TV has an A8 64-bit chip. Everything about the Apple TV is snappy and responsive. Games look good This is the best gaming performance you can get out side of the playstation and xbox. It lacks 4k support, but there still isn’t a lot of 4k content so at this point you probably won’t miss it much. The connections will have you covered with HDMI 1.4 and Ethernet. Siri can be a mixed experience on the iPhone. But when Siri has to only answer questions that pertain to movies and tv shows it performs consistently. Apple TV has most of the services you will want. Netflix, Hulu and, of course, iTunes are all here. A significant number of my digital movies are through VUDU, so it is disappointing to see that there is no VUDU app. It is odd that there are apps from VUDU and Amazon Video on the iPhone but not on the Apple TV. Even though the potential of TV-OS is promising, you still need to have a cable subscription to access the shows and movies you normally watch. Specifically, there is no way for you to watch NBC, Fox, ABC, ESPN or AMC for the Walking dead without a subscription. But say you choose to only go with apps that require a monthly subscription. Here is short list that most of us would consider. HBO Now ( for game of thrones) $14.99 , Showtime $11, CBS All Access $6, Netflix (house of cards) $8.99, and let’s add HULU for access to from FOX, NBC and ABC. That’ll cost $11.99. and through the league passes for the NBA($30/month) and MLB($19) that will cost you $101.99/month. If you can skip sports and premium channels and just go with HULU. $11.99 a month is not bad. Any benefits in cost evaporate once you try to add sports. What can I say, the User Interface is second to none. It looks absolutely amazing. It is new and fresh and the parallax posters are a nice touch. This easily beats any UI from the competition. Overall it is really easy to find what I want. For $149 streaming box, the Apple TV offers the best experience when compared to chromecast or Amazon Fire TV. When compared to cable companies, it was disappointing to realize that you don’t actually save much money. Its hard to gauge whether the Apple TV is a great product or if its just the best streaming box amongst a set of mediocre streaming boxes. But the Apple TV has far more potential when compared to the competition. When more apps are created specifically for the Apple TV, apps that are truly interactive, then we will get something that more closely resembles the revolutionary product we’ve been waiting for.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Better than the older version but not the best yet

    Posted
    motorcop
    • My Best Buy® Elite MemberElite Member

    I'm pretty open minded when it comes to tech stuff. I read a lot of reviews and even try to get out to the local big box stores to try things out before making a decision. I just recently gave the Apple TV a whirl at Best Buy and walked out with it, taking it home to try for myself. My entire house in in the "Apple Ecosystem"' having multiple iPhones, IPads, a Mac laptop and a Mac desktop...so why not an Apple TV, right? To be fair, I've had the older Apple TV, the Roku 3, two smart TV's and now, this newest version of Apple TV. My favorite so far...not this Apple TV, but instead the Roku 3 actually. I will admit that this version is faster than the older one, the remote is surprisingly pleasant to use and overall it seems to be an inprovement over the older version. However, there were far more reasons for me not to like it and return it and go for another Roku...or maybe even try the Amazon Fire TV (new version). First, buffering was a non stop issue with the this device. Maybe I just got a bad one, but using wifi, approx. 20 feet from the router, Netflix stopped about every 10 minutes to load. I also tried to watch a movie from my iCloud (which is a great feature I admit) and it buffered every 3 minutes or less, causing me to just stop playing it. My Roku is in my bedroom, approx. 50 plus feet away from the router and not once in over a year has it ever buffered. I don't have Ethernet available to plug into based on TV location (mounted above the stone fireplace mantle), so I could not compare wired versus wireless. I know there are options around this, but my Roku has never needed it, so why add it now? Second, image quality was subpar compared to the Roku and they both are on identical Samsung 46" 1080p HD TV's at 120Mhz. The Roku 3 looks clear and crisp whereas the Apple TV had a slight haze to it and just looked "soft". Also, the constant buffering caused the images to be blurry most of the time as it caught up and loaded. Third, to view Amazon Prime I had to use the AirPlay feature from my phone or tablet to stream to the TV versus a dedicated app. This further degraded the image quality. I am a Prime member and use the streaming videos service often, so this unnecessary annoyance was also another dislike for me personally. The AirPlay feature was a selling point for me, I just wish it worked better. Also, and I've read this may change, but Siri is not that responsive. She does not speak back, but instead words appear on the screen. My Roku 3 has a similar voice option that I also thought was rather lacking, but Siri misunderstood me half of the time and is quite limited for what I believe it should be able to do by now. I've heard that updates may change this, but I'm looking for what works right now...not what it can be later. I really wanted to like the new version of Apple TV, as I am a loyal fan of Apple, but this just wasn't up to speed with Roku 3...sorry Apple. Granted, there are things I dislike about the Roku 3, which is the reason I am looking for another streaming player for the other TV. But, this version is not quite ready to be a strong competitor to other devices out there that just...well, work much better. As stated, I may give the Amazon Fire TV a chance and if it doesn't work well, at least there's always Roku to fall back on.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Advances, but disappoints

    Posted
    pacmantx

    While I like the Apple TV with the app store and Siri, but having to manually type passwords over and over again with a poor interface is very disappointing. It simply makes using the device feel like something from 5 years ago. It set up with a breeze with the iPhone 6 with iOS 9, but the remote app should have been updated before the release of this product (or release a new app). Huge oversight and very disappointing. I wouldn't give it a one star since it advances in many areas, but not giving the user the ability to enter passwords with the remote app, the iPhone, or a keyboard is disappointing. They added a remote controller so they could of integrated this since its just an essential part of the experience. Siri is a nice enhancement, but is very limited. The universal search is still in its infancy, but another nice enhancement. The beautiful piece is that these deficiencies can be corrected with software updates. The app store is going to be a serious money maker for Apple. However, its interface is pretty bad with two categories. It will simply be hard to find new apps by smaller developers since its basically a scroll to view apps (like Netflix and iTunes use). Honestly, I should of waited to purchase this item. I am normally an earlier adopter, but this product feels like a 1.0 rather than a true innovation. Its a nice product, it just needs some attention on the software side.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Potential to be awesome

    Posted
    PrintGeek
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Bought this to replace an Apple TV 2 and a Roku 3. RIght now as is it feels like I am beta testing a product. There are a lot of stability and performance issues. Used it for a total of 4 hours last night. It crashed/rebooted on its own 8 times. Displayed NOT AVAILABLE about 1/2 the time when I tried to airplay to it in several different apps on my iphone 6s. Airplay with the Amazon Video app did not work at all. Would not use/see my iphone 6s to do the set up at the beginning. Lost connection to the remote several times (even while using it). Every game I played (except for Asphalt 8) stuttered. NO support for the Remote App. Scrolling is wonky at times- especially when using the keyboard. (Charged the remote for 2 hours before using it) That said - I like Netflix, Hulu, Youtube, Vevo, etc. I like the search function and hope it expands to everything on the ATV4. Asphalt 8 played very well and looks great. Being able to FFW and RW with a swipe is great as is just saying "Go back 1 minute" or "What did he say?" There is a lot of potential here. Hopefully an OS update fixes the stability and performance issues. 9.1 just went into Beta so we shall see.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Wonderful Plan and features but subpar execution

    Posted
    BBReviewer
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    The new fourth-generation AppleTV does have a lot of wonderful ideas, features and a number of advantages. At the same time it can cause a bit of frustration because the implementation of those ideas and features are not quite up to par just yet. It will take some time to get used to the remote but more specifically some of the apps don't function well (Popular apps such as Netflix). To be fair some of those issues and problems when it comes to the new apps for the fourth generation Apple TV is the fault of the app developers. In time they should be able to work out the bugs, but they do exist. As far as the functionality of the AppleTV goes, I actually find a better and smoother experience with the previous third generation Apple TV. This fourth-generation one has to be restarted quite often to clear bugs or cobwebs. For example, using the back button or sometimes navigating and trying to enter an app is problematic. Sometimes you have to hit the remote "enter" multiple times for it to enter an app and other times it's simply non-responsive which requires you back out of the system altogether or do a restart. It does affect the user experience when the experience does not go so smoothly. Once you're actually using the app, playing your videos and such successfully I don't find very many issues other then the fast-forward and rewind feature sometimes being a little buggy (either not responding at all or requiring multiple tries to make it advance forward or backward). All in all I would say it is a good product but as it is new it requires a bit more polishing. Future software improvements should polish it and make it that much better.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Decent. Convenient.

    Posted
    PRism
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    A decent working device. Not meant to be to far from your wireless router as audio signal will tune out as video, which will leave you wondering if you accidentally powered off or mute your audio. Other than that, streaming is good. Remote left a little to be desired. You can voice command "movies" or "youtube", but while youtube search bar is open, you cannot voice command things like music video titles etc. Sliding side to side on the touch pad is a neat experience, but isn't necessarily an upgrade from the previous model. Especially when dealing with longer title inputs, typo's are to be expected. As with their phones! The convenience comes in the for of being able to spend more on movie rentals. Mostly titles you can source right on the Internet for free, which clearly isn't accessible from the apple TV browser, as it does not have one. I'd suggest the purchase of a bluetooth keyboard or the download of an app that allows you to stream to the devices "airplay" feature, if you do not already have an iPhone.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Good, but not great...

    Posted
    SteveC75
    • My Best Buy® Elite Plus MemberElite Plus Member

    This is our third generation of Apple TVs. It's the best that Apple has done, for sure. However, the remote and it's touch interface can be pretty maddening at times. Very touchy, and does not always work as advertised. Voice commands are iffy at best, and often route you right back to the iTunes store in an attempt to get you to buy/rent from Apple. We've had this unit for over a year, and it is having some serious issues. Often just stops playing, even with a strong signal and plenty of bandwidth/speed. Remote often glitches out, and will not function at all. Quite frustrating. Will not play Amazon Prime video, either. Really? Come on Apple. And why will Apple not support video streaming in 4K? Apple used to be my "go-to" company, as their products just worked. In the past couple of years, Apple seems to have strayed from this mindset. I have to reset this unit constantly, just to watch Netflix. Purchased a Roku Elite recently, and it's a much better option. Just works... and works in 4K.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Mostly favorable, with some exceptions.

    Posted
    Buyer
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Apple TV came with minimal instructions, way too minimal than this senior citizen need to make it work. I call Apple for help and an hour or so later it was set-up. I wanted to be able to view photographs from my iPad on my tv. This was much easier to do. I had created a photo album for my recently deceased sister's memorial gathering. I ran the album on a loop on Apple TV for quite a while with no problem. Then something went wrong. Apple TV started mixing in photos from my iPad that were not in the memorial album. I was not able to stop the new version. Eventually I unplugged Apple TV and it stopped. Everyone seemed to enjoy both versions of the slide show. I sure wish I knew what happened.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Poorly designed

    Posted
    Amadeus

    I upgraded from Apple TV 2 so that I could take advantage of HomeKit bridging. That aspect works great. But there are so many glitches and UI problems. The new Netflix app is awful (that's partially on Apple for not making sure 3rd party apps are compatible); the touch remote is way too sensitive, even on low settings; VoiceOver keeps turning back on by itself. Gen 4 definitely seems to have much more stable stable software, which is a plus. And it's convenient to be able to search for content across all apps from just the built-in search. Despite all the problems, I'd still have to recommend this because it's the only thing out there that's most compatible with other Apple products and is a reliable smart home/HomeKit bridge.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Good concept with mediocre performance

    Posted
    bonedoc101
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Bought this over Amazon product because of connectivity with other apple products which I own. Unable to stream from Macbook pro. Connection defaults to bluetooth which does not apparently have enough throughput to support video playback on airplay. This makes the video completely unwatchable since it pauses for buffering every 2-3 seconds. No problem with airplay from phone or from ipad. This is disappointing since I chose this over Amazon for the connectivity. I actually have more content on Amazon. Also it is pitiful that there is still no Amazon app for Apple TV. At this point I regret paying $65 more for this product since I did not get the benefits that I thought I paid for. I am able to use airplay a bit better with WiFi instead of bluetooth, but this has become a real hassle to do.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    A nice upgrade from old model, except 4 remote

    Posted
    RodneyPMunch
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    The expanded number of apps makes this box essential for any cord cutters that are also tied into the Apple world. Literally hundreds of new apps that the old box couldn't run, with so many more TV and entertainment options. Haven't used for gaming yet, but its nice to have the option. The one thing that Apple really dropped the ball on is the remote. Trying to keep it small, you still have to hit the button over and over again to type (although Siri can help some, and the iPhone app makes it much better). But, the worst part of the remote is the touch pad -- absolutely terrible. It doesn't respond when you want it to, but just picking up the remote will usually trigger the touchpad. Frustrating.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Good but not great.

    Posted
    SaltyNickolas
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    Software from Apple has had more problems then ever before and the Apple TV 4 is no exception. There are few errors in the software here and there that affect the simplicity and ease of use. Would only recommend if you use Apple devices and Itunes. No other advantage over competition. The good is new remote to replace the old. Can control parts of the tv with it. The bad is Siri would be good if it did everything you told it to do and was accurate. The games are lacking in controls by the remote. The touch button is not always user friendly. Several problems with the software. The new Netflix app layout is not near as good as the old one on previous Apple TV's. Pretty expensive in comparison to other things that are out there. No Amazon tv app on it.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Locked potential, poor software engineering

    Posted
    Nstan
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    My first Apple TV. Many things are disappointing, I expected atv to fully support AirPlay technology out of the box, nope! Even with the apps that fix the 2s audio delay issue you cannot use remotes plus and minus buttons to change the volume, you have to stop the movie go through the settings menu to change volume there and default value is not current value but always zero... Siri is next to useless... You can't even use it to dictate like on Apple Watch but have to awkwardly go letter by letter... The worst Apple product I had so far and I have a few. Three starts because air playing the image is helpful even though laggy, it's not too bad... And air playing from iOS devices works great... And it looks promising with the new apps coming in

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Too Basic

    Posted
    Tbone
    • Verified PurchaserVerified Purchase

    Overall the unit functions well with the exception of the remote. I am not sure if the apple Tv unit is freezing or the touch pad does not recognize my finger but I find my self swiping away on the remote with no results. My dog does not have the same problem. There is an option to adjust the swipe speed of the remote's touchpad. Even on the slowest setting I find it difficult to stop on the icons I am aiming for. While the remote is nice and simple, it is easy to loose because it is so small. If the touchpad functioned better I would give another star. Because it is Apple, there are certain apps you can not get such as Amazon Prime Video. I plan on replacing the Apple TV with Roku.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    not worth upgrading unless you plan to play games

    Posted
    dnd108
    • My Best Buy® Elite Plus MemberElite Plus Member

    Like my summary says, if you have 3rd gen of Apple TV or similar competing product, it is not worth upgrading unless you plan to play games or run apps. The choice of apps is very limited now. Remote is better than the 3rd gen remote, primarily because it works similar to Wii remote so you can play games with it but it doesn't need separate bar like a Wii remote. If you are just planning to stream videos, there is practically no difference between 3rd and 4th gen of Apple TV. Still there is no Amazon Prime Video app which is a big downside in my opinion, however there is a Youtube app. With more apps, 4th gen Apple TV may get more useful, but right now I'd have hard time recommending it over 3rd gen Apple TV.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Apple TV that is ok not great

    Posted
    PhotoguyJay
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    So we have the previous version of Apple tv as well as the one we just purchased. Honestly the previous version is overall better. The layout on screen is better and easier to navigate in our opinion. The new version remote has this swiping technology that can be super touchy at times and over sensitive. Also the new on screen feels alot more cluttered. I would say if you have the previous version stick with that one. The new one really is not an "upgrade" I would still recommend this to anyone who doesnt own something like this in general though. With everything slowly going towards online tv/movie watching its pretty good.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Apple trying to do too much

    Posted
    Pepsicola57
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I went into purchasing this product without very high expectations but hoping to be wowed. In a world where almost every piece of technology can stream services, connect to your favorite apps, or utilize wireless or blue tooth technology to connect to your device, the new apple TV is just another in a stream of devices. It lags just as much as any other streaming services if you don't have a fast enough internet speed. I would go with a Google Chromebox over this any day as the price is comparative AND the Chromebox doubles as a mini computer. If you are a mac enthusiast then this is right up your alley. If you like flexibility, and options, go with something else.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Decent Apps & a terrible remote

    Posted
    CJbearcat12
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I purchased this within a month or so after the original release. The overall device experience is decent, and better than the previous version. Apps are decent, airplay has improved especially with shooting your mac display screen to the Apple TV. We were super excited for the newest feature of video games on the ATV. We downloaded a pinball game and the response time on the remote was terrible. Went out and bought a game controller and that had a better response time, but not where it needs to be by any means. Would only purchase this for TV/movie/music watching and not the games.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Improved over Apple TV 1 but still needs work

    Posted
    DADEC52
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    Never do reviews but I have spent as much on AppleTV boxes as I suspect any have and have experienced the lock ups and failures (average life is only a little over a year before issue dominate). The NEW Apple TV is an improvement but will still lockup requiring powering down. The touchscreen remote is TOO NARROW, it is hard to navigate columns because there is no width to work with. The big issue no 4K capabilities. If you are into the Apple infrastructure it is worth having to access your iTunes library remotely but if not - GO Roku, more reliable and the 4 has 4K streaming capability.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    Love the new AppleTV but not happy with the remote

    Posted
    ARTIE
    • My Best Buy® MemberMember

    I love AppleTV and have owned one since the very first AppleTV came out but what's up with the new remote being glass. We had the new Apple TV for less than 2 days when the remote was dropped and it shattered into pieces. The cost to replace is $80 more than half the cost of AppleTV so now we are using the little white remote from our first AppleTV. I am still mad that the remote broke so easily.

    I would recommend this to a friend