Customer Ratings & Reviews

Using the Apple TV has been a breath of fresh air. After years of relying on my smart TV’s built-in software, switching to Apple TV felt like stepping into a completely new experience. The interface is fast, smooth, and free of any lag or sluggishness. I also appreciate that there are no intrusive ads cluttering the home screen. Another great feature is the ability to connect my AirPods and watch shows privately through my headphones. Streaming quality even seems to have improved—though I can’t say for sure if that’s just my perception. I’m honestly not sure why I waited so long to get one. If you’re considering it, I highly recommend making the purchase.

Makes streaming your favorite shows a breeze! Great picture, sound, easy to setup!

Love the Apple TV 4K. Spent years with the Firestick. While nice, you could instantly see the difference in speed, user interface, smoothness and storage. If you’re an Apple user, this is a seamless transition. And Apple TV plus has some great programming. Apple fitness, Apple Music. All integrated and simple to use and navigate. Third party apps work flawlessly as well. I was on the fence for a couple of years and finally took the plunge. Now I want another for our second tv.

Easy setup. Nice not having adds. Noticeable image and sound upscale from regular tv. Smooth operation.

Better than I expected honestly. Originally bought to disconnect my S90C from WiFi to avoid firmware updates, while still being able to have streaming apps, I accidentally started a complete smart home/apartment with this as the first step. Now I have a complete lighting and security system with leak sensors, smoke alarms, cameras, contact sensors with the Apple TV as my hub. Certainly enjoyed going down that rabbit hole. The Apple TV 4K has made my audio on my surround sound so much better. No more whisper dialog followed by blasting your face off from an action sequence. Hdr10+ support in provided apps was a HUGE deal for me as I didn’t get a tv with Dolby vision. This powerful little box gave my TV that extra little push to make the picture really amazing. I find myself saying “dang that looks good” The remote is great. So efficient and the side button Finally showed me that I actually enjoy using Siri. The simple organization of the apps in the home menu and how it all works together has uncomplicated everything I didn’t realize was complicated before. If you’re in the fence, try it out. I doubt you’ll be disappointed

The Apple TV 4K delivers a premium streaming experience with stunning picture quality, Dolby Vision and Atmos support, and a smooth, fast interface. The Siri Remote is sleek and responsive, and integration with other Apple devices is seamless. While it’s pricier than competitors like Roku or Fire TV, it’s perfect for those deep in the Apple ecosystem who value performance and build quality.

Its simple really, once you try the apple TV, you'll never go back to another streaming deivice, ive tried them all and the apple TV blows all of them away. Lightning fast (can be Ethernet hard wired for even better connection), easy to navigate and the remote is excellent. Picture and sound quality is spectacular. Spend the extra $20 and get the 128 gb version, will never have to worry about memory. This is a must buy

Works great and is super fast. Switched to apple from roku and noticed a nice difference in speed and quality.

The Apple TV 4K 128GB (3rd generation) is a powerhouse of entertainment that exceeds expectations. The picture quality is stunningly sharp and vibrant, bringing every scene to life with incredible detail. With its seamless integration with the Apple ecosystem, everything from streaming your favorite shows to playing games is a smooth and enjoyable experience. The added storage is a huge plus, allowing you to download and enjoy more apps, games, and content without worry. The intuitive interface and voice control via Siri make navigation effortless. It's a top-tier device that truly elevates your home entertainment setup.

Upgraded from Roku 4k stick. So much faster, better picture, and higher quality audio. Love being able to control it from my phone. The Roku used to drop connection with my HDMI ARC sound bar, which then required everything to be unplugged to reset. Haven’t had any issues with the Apple TV. I know there are rumors about a new Apple TV but for my use case this is perfect.

Great device for any TV, especially since it supports AirPlay for streaming from mobile devices or laptops AND AirPlay support for wireless external speaker systems. I've added this to the back of my wall-mounted TV, and I love it! Really easy to set up and the remote was smart enough to handle most TV needs as well, including power on/off.

Nice product. Good quality. Easy to connect and easy to use. Remote is very responsive and smooth.

Great device! Glad I made this purchase. The device is fast, eliminating the lag I was seeing with my older Apple TV box. Great picture and easy to setup and use. Also, the remote is another improvement to the package.

Overall happy I bought the device and use it several evenings a week. Some of the available programming specific to Apple make it worth the money to me. It's not inexpensive, but if you know what you're getting, it's worth it. The quality seems top notch overall. My only issues (and this is a pretty common based on the many reviews I've read) are with the remote. In addition to Apple-specific programming, I use the device in conjunction with my cable provider to avoid switching back and forth between boxes. The remote doesn't allow me to simply jump from station to station, though it does offer a user-friendly guide. For example, if I want to go from a local station, numerically typically in the single digits, to a digital station in the hundreds, I have to go through the guide and scroll, scroll, scroll, and I have yet to figure out how to toggle two stations back and forth without the using the same scrolling protocol. This is admittedly a "first world problem", but I mention it to set expectations. The option is of course to just switch back to the cable box when not viewing Apple specific programming. It may well be that Apple views the whole thing as, "That's not how we intend you to use the device,", which I can't argue with. But if you're among the last 27 of us out there who still have cable (I know, I know) it may be worth noting. The thing I just loathe about the dang remote is the Siri button on the side. I don't use it, don't want to use it, but somehow can't avoid it popping up every time I grab it. I don't want a remote that requires surgeon's hands to use. It is very, very sensitive to touch and being on the side nearly guarantees it'll be activated more often than not by simply picking it up. This informs my Ease of Use rating.

So you have a Smart TV and think you don't need the Apple 4K? Well, you don't know what you are missing. Do you already have a streaming device, so you don't need the Apple 4K? Again, you don't know what you are missing. This comes in two flavors: the WiFi-only version, which has 64 Gig of memory, and the Ethernet version, which has 128 Gig of memory. Go with the latter even if you only use it on WIFI because of the extra memory. First, I almost didn't buy it because I have Smart TVs, and they work. I didn't realize how badly they worked. I bought the ethernet version with 128 GIG of memory because I could connect it to my network via ethernet, and it would keep another device off of my WIFI. Plus, it had the added bonus of having twice the memory. This thing was easy to set up. I connected it to my HDMI2 on my TV (my soundbar was connected to my eARC). I downloaded the APP, and since the Apple 4K was on my ethernet, they synced immediately. If you are an Apple user, the screen will look much like your phone, and rearranging the apps is the same as on the iPhone. All of my streaming services were logged into my phone, so all I had to do was hold my iPhone close to the Apple 4K, and I was logged in with all the passwords. I then downloaded all of the missing apps, which loaded almost immediately. I could download the SpeedTest app and was getting around 975 up/down. I never got your running low on memory like so many of my TVs and other streamers. I can't say what impressed me the most. The picture was better, and the sound was better than on the native apps from the TV or my Fire Cube. The most significant difference I saw was load times. Netflix, Disney+, Amazon, and Paramount + all opened almost instantly. If I rewind or fast forward, it is faster than changing a channel on cable TV. No spinning circle, no delay, instantly goes to the scene. If you miss something while watching a movie or show, you can press the mic on the side of the remote and say, "What did they say?" It will rewind about 30 seconds and turn on captions. After the scene has passed, it will turn the captions off. I liked this so much I bought two more for my other TVs. I've tried them all, and regardless of the price difference, the Apple 4K is the winner, hands down. By the way, the other two I purchased synced with the original one I set up. Everything was in the exact order as the original and each of them set up in around two minutes.

Bought to upgrade my current TV's interface and wow, what an improvement - everything is now super smooth and snappy. Other key features that I've really enjoy include: integration with your iPhone to be able to be used as a remote, seamlessly mirror your iPhone screen to the TV, and overall improvement with picture quality and user experience.

I recently bought the Apple TV 4K from Best Buy, and I can honestly say it’s the best streaming device I’ve ever owned. The picture quality is absolutely stunning — the colors are so vibrant and the detail is crystal clear, especially with 4K and Dolby Vision. Dolby Atmos makes the sound feel like I’m sitting in a movie theater, and the whole setup is super easy to use. The menus are smooth and fast with no lag, and Siri voice control makes finding shows or opening apps a breeze. I also love how perfectly it works with my iPhone and other Apple devices — AirPlay is instant, and even Apple Arcade games look amazing on my TV. The remote is a huge upgrade from the old version and feels great to use. If you want a streaming device that’s fast, reliable, and delivers the best picture and sound quality out there, this is the one to get.

After having the Amazon fire stick I finally caved and bought the Apple TV and I will never look back. This system is so smooth and powerful and streams flawlessly no interference. The remote is even really cool with the touch pad

Was hesitant on getting an Apple TV since TV’s now have their own OS but if you are on the Apple Ecosystem you will love this product. Everything just works smoothly and how it should with no delay. Much more clean than any TV UI

Works great within the apple eco system. Plays anything I through at it, including high bandwidth movies. Would recommend, faster than any Roku device I’ve owned.