Customer Ratings & Reviews

I have a smart Android TV from Sony, OLED Master Series, but the Internal RAM size of 4GB restricts the ability to install streaming apps to a specific count, and slows down the TV's performance when maneuvering. The Apple TV 4K not only resolves this problem but also improves picture quality, and in some scenarios, like YouTube, it enhances it by converting to Dolby Vision. It also acts as a gateway to control matter-based smart switches, etc, via Apple Home Kit; and since connected to TV via HDMI ARC, Apple TV remote controls everything (except you need to do TV internal settings which is almost very rare) If your TV suffers from internal memory size restrictions, I recommend it. For my TV, I set the Video setting to : Matched Frame Rate and Disabled Matched HDR. I enforce Dolby Vision at all times, and I see great performance compared to what some YouTubers recommend. I believe it could be TV-specific and not generalised.

Makes watching TV simple again, with no in-your-face advertisements trying to sell you stuff you didn't ask to be sold, on a device you paid for. Use it daily, remote has a wide range of protective cases (I prefer a magnetic one that I can stick to my lamp), and I really like the Find Remote feature, along with the Remote app on my iPhone and Apple Watch. It also made setting up my security system using HomeKit Secure Video a breeze and highly reliable.

Great picture and easy to use interface. I’ve tried all the major streaming devices and this is easily my favorite.

The performance on this unit is fantastic—apps load instantly, and scrubbing through 4K HDR movies is buttery smooth compared to the built-in apps on my TV. The interface is clean with zero ads, which is a huge relief. I specifically bought this 128GB model to get the Ethernet port, and hardwiring it has made my connection rock solid with absolutely no buffering. However, be warned: Apple does not include an HDMI cable in the box. I got everything unboxed and ready to set up, only to realize I couldn't actually use it because I didn't have a spare high-speed cable lying around. For a premium device, it's frustrating to have to run to the store for a basic cord. Make sure you add an HDMI cable to your cart before you checkout!

This is a premium streaming box. No lag, very zippy, works with Apple's ecosystem. It's a great box. No ads on the Home Screen, no shortcut buttons on the remote for services I never use. But is it worth being 3 times the prices of a Roku stick? That depends, for me yes it is. The extra features, lack of ads, integration into my ecosystem, and I can use RetroArch on it. We all know the smart TV built-in apps are sluggish and take away from processing needed for the picture, get yourself a streaming box of some sort. If you have a nice TV with Dolby Vision, this is a very attractive add on device. If you can afford it.

For the price, the 128GB model is the way to go and a lot less expensive compared to last years top of the line model with more features. The new A15 bionic chip is currently overkill for this device but if Apple is serious about Apple Arcade it will be worth it in the long run. Also it has rhe abilty to be a central hub for threading which you can monitor/control your other smart devices that use threading to communicate instead of just wifi (more secure direct faster connection). These are just the main reasons to get the 128GB model, buy the new apple tv 4k in general for usb c remote alone and how intuitively designed it is. My only gripe with the whole new setup (did i mention smaller fanless design that makes this even more portable and you can reuse your previous power cable from the last edition of the ATV) is the remote does not show a charging light when plugged into the wall, so only way to know its fully charged is on the apple tv itself. Go buy yours today, its for once worth the price of admission.

Love my Apple Tv. Love the way it makes my tv look. Great interface. Automatically selects the best sound for your audio that you have connected. Very easy to install and set up using your phone. I have several Apple TVs. I actually give them as gifts.

My experience with this product speaks to a very specific use case. We have an LG OLED TV in our home. I absolutely hate the OS (Web OS) that LG uses on their TVs. I have had an Apple TV in the past and am pretty immersed in the Apple eco system. I purchased this as a way to bypass the need for my LG TV's on board operating system. This has proved to be absolutely seamless. If you're considering this same situation, I can assure you that this is a great way to go. It even replaces 99% of the need to use the proprietary remote for the TV you may have (LG's "smart" remote is also absolute garbage). The Apple remote will turn the TV on, and also a sound bar, if you have one connected. The Apple menus and apps have a bit of a learning curve to the navigation, but if you are familiar with Apple products in any way you will pick it up quickly. The picture quality is fantastic, and you can toggle whether it auto-adjusts to Dolby Vision (based on TV capability). It's also so fast loading apps and scrolling through menus. Where we would have to fight with our TV to load Netflix, which would take a few minutes to load, Apple TV loads it and we are watching our shows in seconds. One of the last, few elite products Apple still has in their lineup.

The Apple TV 4K 128GB (3rd Gen) in sleek black is a cinematic powerhouse that effortlessly combines style with substance. With an expansive 128GB storage, it's a digital haven for your content, eliminating the need for space dilemmas. The design is chic, seamlessly fitting into your setup with a touch of sophistication. Its 4K HDR display and A12 Bionic chip deliver stunning visuals and smooth navigation, transforming your living room into a movie set. The minimalist remote, featuring Siri for voice commands, adds to the user-friendly experience. Connectivity is top-notch with Wi-Fi and Ethernet options, ensuring seamless streaming and multitasking. In my opinion, it delivers better quality that the in-built HULU player of my Samsung TV and better than the firestick. I bought another for my other TV in the Bedroom too

I purchased this device because I’m part of the apple ecosystem and so far this streaming device has been very good. I really like all the features this device has and how I can have this device apart of the ecosystem makes for more seamless experience. I really like how I can use my AirPods or any Bluetooth device to listen to what I’m watching without disturbing anyone late at night.

Love my 3rd generation Apple TV box. I had the first generation- The picture quality appears to be better,it supports4kHDR and has Dolby. Connects easily to WiFi Just overall an improvement from my 1st generation Apple TV Box The remote works seamlessly with the box. Just a note: Your 1st generation Apple Remote will not work with the 3rd generation box.

I didn't realize at first that only this version has Ethernet. the 64GB version is Wi-Fi only so this is worth it for Ethernet performance. I don't like relying on Wi-Fi for any of my streaming. Performance is great for all streaming service, Apple TV+, Netflix, Hulu, F1, Paramount+, and Disney+. This is the only device we use to stream with now and it's support for Dolby Vision makes for beautiful picture quality even streaming.

Such higher quality video and sound than our previous service provider or even streaming direct through the SmartTV was an unexpected surprise. Easy to set up and easy to use. Wish the controller didn’t need to be recharged so often.

The processor improvement makes this version run buttery smooth. Also - if you have the abikity yo hardwire get the larger storage with the ethenet port. The hardwiring improves performance even more. A great device that should provide years of use, simple and easy to use once you learn the additional functions of the remote.

Probably one of the best streaming services device ever on the market! Bought for my family and I to use for the family TV and it’s literally so fast, responsive, and easy to use. I want to get another one sosososososo bad for my bedroom tv, but maybe some other time hehe

We love our Apple TVs we have so many of them I lost count, lol but I would definitely recommend this. It is extremely fast and we use it integrated with our home automation system. It’s so nice to be able to come home at night and if your porch light isn’t on, you can integrate it with a smart switch and turn your lights on so you don’t have to open the door in the dark.

I like the Apple TV 4K 128GB. I have been using the Chromecast with Google TV for a few years, but I find that it crashes now and then. I might have too many apps on it, I just don't know. Earlier this month, I tried the Roku 4k stick. It is nice, but I find it slow compared to the Google Chromecast. Also, I couldn't attach earbuds to it. I only found a way to install the Roku app on my phone and use the earbuds while using my phone's Roku app. I found there was a delay sometimes, and I couldn't hear every word. Since I have all Apple products (Mac Mini, iPad, iPhone, Airpods) I decided to buy the Apple TV 4K 128 GB. So far, I like it the best of all the TV boxes that I have tried. It is very fast with no lag, and I can use my Airpods seemlessly.

Works great user friendly. You will need a Harmony Remote with the HUB and special Make (Not Apple TV) and Model number (Not Apple TV Model number) if you want to use a universal remote that fully functions with it. It need blue tooth. You can find the make and model number needed for the Harmony Elite with the hub to work by searching on the internet. Will work with a programable universal IR remote it just will not turn it off and a few other commands that you will need the apple remote for.

Apple Music as well as Apple TV sounds fantastic on my system. Love the remote. If you have the audio equipment for Dolby Atmos which will also showcase Apple Music’s spatial audio , it’s a must have .Awesome media center. Beautiful looking interface, everything looks fantastic. Have mine hardwired. Streaming very good .

The best set top box out there. So much cleaner UI, amazing remote. Now supports FaceTime and continuity camera. Can watch foreign shows through vpn. A bit expensive. Went for the larger version to get network port.