Customer Ratings & Reviews

Apple TV is better than it ever was. This version I had to buy because I assumed the previous 4K Apple TV had facetime calling. Not the case. That's been added to this one and I sold my old one. I've been perfectly happy with this APPLE TV but it's much lighter than past versions. This might make it move around more easily on the counter. But that's not a big deal. The new remote takes a little getting used to. I'm used to the buttons being in different places. But it is a very high quality remote and I'm perfectly happy with it.

I have a newer Sony OLED smart tv which was overall pretty good until it started having wifi issues almost everyday so I knew I wanted to try something wide. I had a fire tv stick but this is 1000xs better the Apple TV is so fast! I love that I can multitask and switch between different tv apps quickly. Sometimes I'm watching my shows until my husband is ready to watch our shows together. I can have the other show paused already and quickly and easily switch between apps. It's easier to airplay on the Apple TV too. I like that I can watch something on my iPad pause it and continue it on the TV without air playing it. Some apps can do Picture-in-Picture if you want to watch something as you browse but that can be annoying to exit so I rarely use that. The Apple TV actually upscales my HD shows and movies too! I don't use my tvs interface anymore I just turn on the Apple TV And it switched the input automatically. I love that I can use my phone or iPad as a remote and tell Siri to pause, play or turn on the tv (that feature never worked with Alexa). I love the search function to it will search all of your movies and shows on different apps. The Apple TV app is nice too since of you connect Hulu and Max for example it will display all of this continue watching episodes in your list. You can find your continue watching from the Home Screen if you change the settings to be that way. The top row of apps show your recent shows when you hover over the apps. I love the enhance dialogue option, reduce loud sounds and auto captions if you rewind something. Overall I'm really happy I decided to try this out. I thought I would probably return this since it was a lot of money for something like a firestick but I was WRONG! This is an upgrade from my slow TV. My only gripe is my surround sound isn't as loud or full sounding as when I watch things from my the apps on my smartTV. But the benefits are better than the bad. Oh and the touchpad can be customizable I like mine on slow since it's very sensitive or you can turn the touchpad off.

This device has a pretty clear quality and loads the app faster than my old smart tv streaming devices. But it also comes with some bugs and some difficulties on using a few apps. Here are some of the things I like about this device. As I mentioned above, high quality performance. Also, the ability to cast my iPhone to the TV screen. I also like that I can use my iPhone as a keyboard to type on the screen specially when I download app that requires user ID and password. Keeps my password private. One thing I don’t like it is that the remote doesn’t have a home button so I have keep pressing the back arrow to go back to the Home Screen. Other option is pressing the Apple TV icon on the remote then press the back button. Other thing that I think they need to improve is adding the ability to create a playlist on iMusic app on this device. Overall, I recommend this device and if improvements are made, it will be great.

Works great. Hooked up to receiver and large screen tv. Picture and sound is excellent with Dolby Atmos.

I have had 5 Apple TVs for years and have upgraded them to 4K and they are so easy to use and the picture is amazing. I can’t recommend these enough.

The quality of the equipment, how easy its configuration is and audio and video quality.

Easy to set up with great picture and sound quality. I will be getting another one for another TV.

This is the first Apple TV that I have had and so far it is Amazing!, The picture quality is amazing and believe is Fast!! you don't have to wait for nothing is just Fast, i never see something like this before, i have one Fire Stick 4k and the Fire Cube Gen 1 and this one is like 3x faster, the remote is Beautiful, and you can use your Iphone like a remote too, so if you have and iphone, ipad or Macbook. this is the way. 100% Recommended

pretty neat, works well and really smooth. love the quality

Actually the A/V receiver is key. The Apple TV 4K is an amazing upgrade to previous versions. I run quite a few apps through my Apple TV 4K, including a sound app and various television apps. The Music is set up well and is intuitive. AirPlay from my iPad and iPhone is seamless. Picture quality is impressive, and is only limited by my cable company. The Dolby Vision provides a great improvement prom previous versions. It integrates well with my Marantz A/V receiver. I'm very satisfied with my purchase. This is NOT an Apple issue, but if you use Hulu, it just does not work, although you can either [1] run the Hulu app from another device and AirPlay it to the Apple TV 4K, or [2] use a USB-C / HDMI adapter from a device into either the receiver or the television.

Works really well and is a lot faster thann the previous versions.

Its Apple, it works great. Easy install and setup as usual.

I use the Apple TV 4K in my home theater for streaming It works great it’s very fast the apps open fast great product.

Didn’t think an upgrade was needed from my original Apple TV 4K but the performance of this one is awesome and the remote took some getting used too, but overall I like it more than the original - feels more solid and comfortable. The picture is of course perfect feeding into my 4K OLED. tvOS should be the standard for home entertainment - great way to consume content.

This is the best streaming box experience I've had so far. Far superior to Google Streamer 4k. The interface takes some getting used to for an Android user, but its EXTREMELY fast and responsive! You can get any streaming service, voice assistant is great, and the remote is super premium. It has frame rate match and upscaling that is far superior to any other streaming box.

Love it. Easy to use just like all of the Apple product. Fast processor good Picture Quality.

Sometimes just good enough is not good enough. I have owned Roku, and fire sticks and started to buy a google “thing” because my tv came with it and I liked it but one thing I learned is, they all become outdated really quick really get slow. So yes an apple is the most expensive but the first thing I noticed, my tv is not the top of the line but it is a tcl middle of the road. It will accept Dolby 4K video that this box will provide. With that being said, my everyday regular watching stepped a notch. Also the software is so much better and having a hardwired network is well worth it. I am an IT network admin and wired is always better than wireless anyway. If you go on YouTube and look at the comparisons, they speak for themselves. A fire stick will work for you and I would buy a fire stick if they would produce this quality but i prob spent this much in updating the sticks because they would slow down with updates and recently Amazon got into a bidding war with Disney and they had to drop Disney until the agreement was reached. Same has happened with Roku. I have not heard about Apple. I guess they could do the same but I know Roku and Amazon sometimes have yearly battles. Anyway, this box has my vote for a “splurge”. You won’t regret it.

My tv is about 8 years old and was lagging a lot. I hooked up the Apple TV on it and it works amazing. No more waiting for things to load.

Best streaming box you can buy. Runs super smooth, if you hit the home button twice, you get all the open apps you have in a window format and can easily scroll between them. It's very different and wonderful compared to the others. If you are running a soundbar and a Samsung TV, make sure you have pass-through audio set under advanced sound settings.

The Apple TV 4K is a sleek and powerful streaming device that delivers excellent performance, especially for those deeply invested in the Apple ecosystem. It supports 4K HDR content with Dolby Vision and Atmos, offering stunning picture and immersive sound quality. The user interface is smooth and intuitive, and integration with Siri allows for convenient voice control.