Customer Ratings & Reviews

I've tried Roku, Fire and Shield all have significant shortfalls in either reliability or usability or ads! The apple TV+ is easy to setup, no ads, and excellent picture quality up to and including HDMI 2.1b and Dolby Vision. As I don't use or own an iPhone or iPad it was very easy to setup my old BT keyboard to enter all the credentials to all the services! The same when I wanted to add BT headphones so I can watch sport while my wife works from home. And using the headphones automatically mutes my Onkyo AVR--bonus!! The only slight issue I've found is that Dolby TrueHD or DTS:X. will only play in 5.1--no 7.1 height channels. The included Siri remote is small and slippery-- fixed by getting a silicon sleeve--also the touch pad is WAY too sensitive so I've turned that off in the setings. Can enthusiastically recommend as the best overall streamer.

Loved the apple tv. Clean interface, quick setup very smooth OS, easy to use

The new apple 4k TVbox I bought to replace my apple tvbox first gen addition. The new gen 3 4k is so much nicer, and it was able to put back into the same holder for it. Very very ease of set up. Seams to have a better picture and runs faster. I will be replace 2 more of the 1st gen. Box to this 4th gen. Thanks

This Apple TV is very good and the interface is much faster and easier to use than the one built into my tv and has a lot more apps

This little thing has turned my dumb TV into a smart one! It does everything as advertised, and especially if you’re invested in the Apple ecosystem, this works great. At first I wasn’t sure what this thing did or why I would need one, but I realize now that it’s just a hub for everything that you watch. You can access all your streaming services and music, all natively on this unit. Makes the streaming easy and fast, and that’s what sets it apart from say a Chromecast, where you have to use another device to cast from. If you have a TV without built in apps, it’s a no brained. I think that even if your TV does have apps this would still make your life better just because of the ease and speed, and ability to use 1 remote, Siri, or your Apple devices to control everything is great too. Overall a great little media hub!

Excellent product to add to your home. I especially appreciate the ethernet included on this version, and support for Thread so that your smart home can run faster and more reliably. The apple TV by itself is an incredible interface, easy to use, high quality, and with beautiful aerial screensavers, you’ll never want to turn it off. Also, Snoopy!

Hey everyone, I love this box and the remote so much that it’s unbelievable. I couldn’t decide if I should put the first box in my living room or my bedroom, so I brought two. It was just a great idea, to put one in each room where I spent the most time. Apple’s reputation speaks for itself.

Despite its age this Apple TV is a power house. We use it for all our content viewing. Eagerly awaiting the hardware refreshed version soon but this version still does great work. I did have to turn off the touchpad feature of the circle button, turning it back into a push button. Not sure how folks use the touchpad button and arrows too.

I wanted to get Apple TV 4K with the higher memory. I also like that it has USB-C input to charge the remote. I have the second generation Apple TV and this one seems to be much faster. I love Apple TV because they update and fix bugs on a regular basis. Set up is so simple. Plug the HDMI into the box and then the TV then plug the power cable into the box and plug in the power supply. Use your Apple ID and it knows what apps you want. Compared to a Roku device it is so much faster. The screen is simple and looks like your iPhone or iPad screen. There are no ads like on Roku. The Apple - TV 4K 128GB (3rd generation)(Latest Model) - Wi-Fi + Ethernet just works great. I can’t think of a single issue I have had while using this for many months. The only thing I do not like is how small the remote is. I bought a third party case and now it is perfect. I have larger hands and trying to hold the remote out of the case and use my thumbs just wasn’t working. I would highly recommend the Apple - TV 4K 128GB (3rd generation)(Latest Model) - Wi-Fi + Ethernet.

I bought this because I'm tired of the laggy interfaces built into smart TV's. This dedicated box is SUPER responsive and fast, and incredibly easy to set up. I love that it has a physical ethernet port, I have it hooked straight into my switch so I have the fastest possible streaming speeds. I don't care so much that it integrates with the Apple ecosystem, as much as the fact that it has great hardware and makes a TV viewing experience far more enjoyable. I 1000% would recommend this to anyone looking to improve responsiveness and picture on their 4k TV.

I really am pleased with this purchase. This item is easy to use, great picture, easy to install, love the remote and how easy it is to use! This device integrates easily with other apple devices, and downloading streaming services was so easy.

Recently, we have been plagued with increasingly erratic behavior with our older Apple TV (2nd generation) device. I'm not sure how old the 2nd generation device was, but I do know we bought it when they first came out. So maybe six or seven years old. Anyway, I took a chance and bought this 3rd generation Apple TV device and it has solved all of our problems. So, there you go, one less thing to stress over and worry about. BTW, we prefer streaming through our Apple TV box more than any other device because the remote is so simple to use. We use it all the time in the dark and never have to turn a light to see a button like we do with our smart TV remote.

Great picture and easy to use interface. I’ve tried all the major streaming devices and this is easily my favorite.

I was a Roku person for a long time but mine broke after many years so I decided to try the Apple TV just to see if it’s really any better. After using it for a month now, I do have to say you pay more, but you also get a lot more. The unit and the remote just feel premium. The interface on the TV and the screensavers are just much more hi-res giving your TV a more expensive feel.

Makes watching TV simple again, with no in-your-face advertisements trying to sell you stuff you didn't ask to be sold, on a device you paid for. Use it daily, remote has a wide range of protective cases (I prefer a magnetic one that I can stick to my lamp), and I really like the Find Remote feature, along with the Remote app on my iPhone and Apple Watch. It also made setting up my security system using HomeKit Secure Video a breeze and highly reliable.

The $150 price tag and lack of an included hdmi cabel were hard to justify at first but after awhile it became clear that the quality of the device is worth the drawbacks It is has a fast and fluid UI, no ads, the picture quality is superb and it has many customizable settings options that make the device your own. I would highly recommend it over other streaming platforms. If cost is a concern than a Roku device would be adequate. However, if you can save up a smidgen more I think the cost and lack or peripherals are small sacrifices for what is maybe the best streaming device on the market.

Double the storage at a reduced price hooked me in. Interface is zippy and PQ is excellent, though I feel the 4K upscaling isn’t as sharp as the A2169. Gigabit ethernet port is a plus, especially since no Smart TVs support above 10/100. HDR10+ is a treat to have for my Samsung S95B. My complaints are minor - build quality isn’t as robust as Gen2 and if you already have the Gen2, there’s not much sense in getting this one, unless you absolutely need the 128GB.

Best media player out there for conventional use. So many options but Apple TV has no ads littering the interface, very intuitive, great remote and top quality bitrate and picture.

It really is a great product. Certainly helps if you have other apple products (especially AirPods). It’s intuitive, looks great, fast, and aesthetically pleasing. I’m so happy with this purchase.

Going from a Firestick 2nd gen to this was quite an upgrade. I can watch Pluto TV without a problem now and integrates with my existing Apple hardware. Love it!