Customer Ratings & Reviews

Bought this to complete my home theater. The interface is fantastic and allows us to quickly navigate to our streaming choice. In addition, the audio and video do not disappoint. Very pleased with my decision to go with Apple TV 4K.

Used this to replace the awful included OS in my old smart tv and horrendous remote. Excellent UX. Setup is super quick. Tiny footprint and power usage. High quality, responsive, aluminum remote. Seamlessly and intuitively works with ofher apple products — iphone as remote and just noticed it offered to connect to my airpods pro which is nice if you want to watch without disturbing your partner.

It’s Apple. It works like everything else. Easy peazy Apple bapple? Nvm.

It's smaller than the last generation, and faster. Apple quality is consistently outstanding. Since they write the software for their products, it's stable, intuitive, and easy to use.

Honestly this is an all around better product than any other streaming stick or device. I have had others in the past that tend to overheat and even using the apps on a smart tv have been finicky in the past. But I have had no problems with this whatsoever. Has great picture quality and is worth the price for what you get.

Great picture quality. Way better than previous generations.

Seamless streaming and picture quality you can get. Don’t waste your time with other brands. Doesn’t get better than appleTV.

Its the best upgrade to all tv. Even my brand new sony tv. I love the user interface of the apple tv and controlling with your phone is super easy and consistent

this is my second apple tv box. it's easy to set up and the results are great.

Excellent and a bit snappier than previous versions. Do get the better model if you care about Atmos sound I think ,

We watch everything through this device. We got rid of cable long ago and use YouTube TV as our primary television service but we also subscribe to Max, Disney +, Prime, Netflix… the point is with this device there is no need to change the input on your television. And if you have a 4K compatible television, this broadcast clearly in that without any issues; no delay, shutter, nothing to affect the display or sound.

The layout is so easy to navigate. We moved our streaming services from a native TV setup to the AppleTv. Only regret, we didn’t do it sooner. Remote is great, gesture capable. If you have an iPhone, that can also function as a remote. Really easy to setup.

Unbelievable fast and user friendly. You can feel the quality on every part of usage.

I had an Apple TV way back a decade ago when they didn't support apps. I switched over to the Amazon Fire TV and used that on every TV forever, but now the Fire TV has become laggy and inundated with advertising. When they updated it recently to use full-screen ads as you turn the thing on, I unplugged it, filed a trade-in and went out and bought this more expensive Apple TV. WOW is this better!!! The price is not quite double what I paid for the Fire TV Cube, but the quality and experience is 10 times better!!! As soon as I signed into this thing with my Apple ID, it had everyone in my iCloud family listed as profiles, and it was so much easier to authenticate stuff using an iPhone alongside. Everyone in the family immediately remarked how slick and quick the interface was. Not just the Home Screen, but within the apps we use as well. We're all pretty sure that Hulu buffers less when we're trying to watch live sports. We have gigabit fiber and both the Apple TV and Fire TV were connected via ethernet, but the Fire TV Cube had to use a USB adapter. That shouldn't be a factor though, I just think the Fire TV had too much overhead trying to snoop and figure out what ads to run. Technically, I know that Amazon uses the Android OS and it used to be pretty fast but they bloated it with ads and tracking and Android just sucks if it's not been tuned to run on an expensive mobile device. Apple TV uses their own tvOS. All the apps have to be natively built for the platform and approved into the App Store, and it's just unarguably faster and better and less junky. No sponsored tiles or grown-up stuff advertised to your kids, a zippy clean and fast interface, I can airplay to it from my phone, every app is natively slick and fast, it's just phenomenal. I want this on my bedroom TV now.

Works great but recommend using internet to understand how to add APPS. (use the back button on remote)

The latest Apple TV is great. I love that it has Ethernet and that it is hub for HomeKit. The remote is great and I love that it has USB C! Great picture quality as well.

honestly this feels like an upgrade comprated to the old gen! much faster and more storage! also a little slimmer! onyl thing is i cant find a cable for the new USB C type for the controller

Greatly improved siri remote is robust, and makes seeking in a movie a snap. Thr menu is fast to navigate, and with 120 GB for storage, apple arcade works very well! First class all the way!

way faster than my older generation apple tv. was worth the upgrade.

I had Fire TV Sticks for the longest time, but I found I was replacing most of them once a year. I decide to go with Apple TV because the one I purchased in 2013 is still going strong. What I found was that not only was the operation smoother, but the audio and video were also better. The integration with my other apple products helped seal the deal. I’ll likely be replacing all of my fire sticks with Apple TV as they begin to fail.