Customer Ratings & Reviews

Easy to set up, much more intuitive remote function, and user friendly interface compared to previous models.

A good improvement on the first generation 4K. Picture quality is slightly better. The remote is the best upgrade.

Extremely easy to use, set up is a pinch. Effortlessly connects to Apple ecosystem. Includes HDR, and 4K.

Great device. Very attractive interface and user friendly design

Major Improvement from the previous Apple TV, mainly in the remote. Although, still very touch sensitive; the clickable buttons on the directional-pad (D-Pad) are a vast improvement. In my opinion, the GB size doesn’t matter unless you’re trying to play a bunch of games on the Apple TV.

Seamless 4K streaming Painless set-up Atmos sound and a new easier to use remote this all works for me !!!

I love how smooth this new version is. The quality is incredible and the remote it’s just better than ever!!

Upgraded from older Apple TV, faster and now supports higher resolution on my TV. Solid upgrade. Love the additional buttons on the remote

Excellent picture quality, ease of use with supplied remote. Would highly recommend Especially to those in the Apple ecosystem.

Great quality and simple to use. Picture quality is great and a lot better than previous gen.

This device is great! I went so long thinking I didn’t really need this and now I feel like I’ve been cheating myself out of a wonderful experience. As someone who has a large collection of movies purchased through iTunes, this is perfect. I use this for my iTunes music, Apple TV, Disney+, HBO MAX, Netflix, Hulu, and Amazon prime. The only thing I haven’t tried is the Apple Arcade. I’ve got everything I need in one Box. Also, the remote is awesome!

Awesome picture quality. Apps are simple to use and download. Apps work just like my IPhone

Excellent picture and ease of use. It is an Apple TV and as expected it worked great and was seamless with my iPhone.

Step up if you dont have the HD model but not really needed if you've already got a 4K. I purchased this for another Samsung TV that does not seem to ever update it's APPS. New remote is far better than the old AppleTv Siri remote, however I'm having some issues with it disconecting and reconnecting. It may be where I've mounted the unit (back or tv). If you're looking to upgrade and have a 4K for the remote, simply purchase it separatly.

A worthy upgrade over any other smart TV system I'm used, especially on TV's without HDR. You can use your iPhone's camera to optimize the color of your TV automatically. On my 4K HDR TV's, it's just a replacement for the failing built-in smart functionality and dead WiFI. On my 1080p TV in the Living Room, it made an enormous difference in picture quality - even over the recommended settings I had found online for that model TV.

Real upgrade to older version and the remote is by far superior and easier to program. It’s a little pricey but worth the money.

I think the Apple TV is the best smart tv options for those in the apple ecosystem. I replaced a Chrome Cast Ultra with this for most of my viewing. The new updated remote works great and gets rid of the accidental scrolling the previous model had issues with. If your tv only supports HDR10 and not Dolby Vision you might have some trouble with Netflix. Netflix seems to just see the device as Dolby Vision capable so even though my TV is HDR10 they send the Dolby Vision stream instead and the Apple TV has to convert it. Comparing the streams to those on the ChromeCast ultra show a little bit of quality degradation. I’m not sure if this is something Netflix needs to fix or if the Apple TV needs to be updated to just tell them if a TV only supports HDR10. Other streaming apps don’t have this problem.

Very nice box and gives me access to all my favorite apps. Easy to use and I love the new remote.

This is my third AppleTV. Noticeably better image and sound quality, and I like the more substantial remote.

Excellent product. I had the original Apple TV box. This is so much faster and the remote is user friendly.