Customer Ratings & Reviews

Very nice picture. Easy setup. Able to install multiple apps.

Only reason I had to buy this was to play my music videos from iTunes on my tv. Kind of a rip off apple makes you buy this when you already paid them for the videos, especially when my tv already came with AppleTV on it, but whatever. Dont really see the point to AppleTV either as you seem to have to pay to watch most things, so you might as well just pay for cable or netflix. But it seems good quality and works nicely

Typical Apple design mastery, awesome picture quality and very intuitive to use.

Pricey. Works well with other Apple products. No issues. Good picture quality. Remote is very sensitive. Cursor is difficult to control on screen when trying to select letters/ characters for passwords / search bar.

Great product. Easy set up. Touch pad remote takes a little time getting used to.

I love this streaming device. It is easy to navigate and allows me access to not only apple tv but all my favorite streaming services. My only issue is with the remote. It can be difficult to use. Otherwise a great product.

I bought the 4K version to pair with a recently purchased Samsung 4K TV to allow streaming from Apple devices, and this product does that very well. The remote, while it is rather sensitive, is greatly improved over the first version and a welcome surprise. Watching iTunes movies was a revelation seeing them in 4K for the first time. Well worth the investment if you watch iTunes movies on a 4K TV and/or stream an iPhone or iPad to your TV.

Definitely a huge improvement over previous models. Make sure to buy the large storage.

I been a cord cutter but decided that I wanted to watch sports because I was concerned about the reliability of my digital converter box. I added direct tv Now as well. Two things that I love are remote and that I can use my iPhone as another remote. The controls work well even though they take some getting used to. It is not as intuitive as every Apple product I've owned, but a very solid job. I also appreciate the storage and small footprint.

It has a seamless feel and the 4k is great just make sure you have a 4k tv that can produce real 4k pictures.

Remote is too nimble, too flat and difficult to handle. The unit heats up a lot so good ventilation should be provided if located in cabinet. Otherwise gives a crisp performance as what one should expect from Apple products

Love it! Great for streaming movies through apps, good for storing pictures.

Streams 4k iTunes content, as well as all other major streaming companies. New apps on a regular basis.

The 4K picture os fantastic. This is my 3rd Apple TV and we love it - easy to use, great picture and sound.

The Apple TV 4K is an excellent streaming device, especially for those already in the Apple ecosystem. I've had versions of this product for 6 years, and they have gotten better and better over time. The picture quality is top-notch, as are the screen savers it supports. The only drawback is that streaming a lot of 4K content may cause you to exceed your ISP's data cap; you can cap resolution at 1080p to avoid that.

Excellent picture quality, very easy to use, works well with other apple product

Great very fast great picture quality. Loving the space for downloads.

The 4K makes a bid difference you can really see it. Terrific color contrast and picture quality

Love my new Apple TV. I had an older version for 3 years and loved it but when I switched to this version I was wowed. Apple did it again, for realz. The remote makes all the difference. Life changer

Wasn't sure I needed to purchase this device since I own a smart TV but there is a difference between devices whose sole purpose is to stream vs added software. The picture is phenomenal with the Apple TV. I already have Apple TV+ so using this device makes that experience all the better. I would eventually like to cut the cord and this device will certainly help in that effort.