Customer Ratings & Reviews

This is an awesome device. Picture quality and resolution are second to none. I deleted all the apps that I had on my tv and added them to this device and what a difference. OUTSTANDING!!!

I purchased this to serve as my central media box when I cut the cable. The new Apple TV is rock solid and provides all the needed choices for me have when cutting ties with my cable provider

It has much more flexibility in terms of apps. for example I use it to stream Spectrum TV. I can now watch cable TV, watch my TV and Movie library (iTunes) and amazon prime without switching boxes.

I love my new Apple TV and it's easy to use. I like that I can even switch it between Tv's in minutes with 1 HDMI cord. I don't have any other Apple products and it still was super easy to learn how to use and set up!

The Apple TV 4K is an amazing unit right now, and if you are only going to have one streaming device in your house, this should be it. Dolby Vision is already in, and Atmos support is coming soon. The TV app is wonderful for integrating everything you watch across multiple apps and channels. Our TV is well equipped with apps, but we find ourselves using the Apple TV more and more. The major pro that won us over was the ability to utilize iTunes and the movie library you can accumulate with the digital redemption codes you've probably ignored for years. We've even been able to redeem codes from DVDs bought over 10 years go! iTunes continues to maintain their policy of upgrading movies to 4K quality constantly, and I expect that to continue!

Wish I had a Apple TV 4K in every room. Just a high quality user friendly way to stream and organize my apps since all my devices are Apple.

I tried the Chromecast, FireTv, and now the Apple TV. This product is everything I could have asked for in regards to streaming products. The iOS flow is great and I really enjoy it.

As a user of the Apple TV 4, this one keeps everything that was great about it and implements 4KHDR in a way that is fairly foolproof. Options are easy to set. Picture quality and speed of the OS are great.

The greatest feature over the previous generation is the ability to add apps. The touchpad on the remote took some getting used to, but now I can’t imagine going back to the old one.

We are an Apple family. This replaced an older Apple TV. Functionality is consistent with what u expect from Apple. Amazon Prime is now available. 4K movie selection is currently limited but that will increase over time.

Amazing product. Used the fire stick for years and recently upgraded to Apple TV. So worth it. The interface is so much easier to navigate and Siri works in every platform.

It works great and it’s a big update from the 3rd generation

This is my go-to box for streaming, I really don't use anything else these days. Easy setup and you can run an app for just about any channel you want.

Our first ever apple TV. This product is amazing. We’re able to use APPS on TV and more importantly we were able to switch from traditional cable to 4k tv online streaming.

This new Apple TV with 4K is a very nice addition to your tv

I think the Apple TV device is awesome!! Streaming is simple, set-up was very easy, and picture quality is excellent. However, the siri remote can be quite challenging to use. In fact, we are likely going to seek out alternative universal remotes which is a bummer since the cost of the device is already at a premium compared to its competitors.

Having this Apple TV made my tv looks even better. Much better quality and in one setting I can find all my apps I need to use. Very compatible to anything Apple which makes everything much easier

Very cool upgrade from the previous versions of Apple TV's. This one supports 4K viewings as that was not possible with previous versions. I have had nothing put great experiences with this product!

Love the looks of this unit, but was not a fan of the remote. The system works great, and helps eliminate the unneeded cost of having a cable company's cable box.

I already had an Apple TV but was looking to buy a new one so I could add another one to my home. I chose the 4K for the new purchase and I love it! Great picture on everything and a great product to use.