Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Main Content

Customer Ratings & Reviews

Customer reviews

Rating 4.8 out of 5 stars with 6025 reviews

Rating Filter

Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers express satisfaction with the Apple TV 4K 64GB's ease of use, picture quality, and 4K capabilities. Many also praise the streaming performance and intuitive interface. However, some users find the remote control confusing and the price to be a significant drawback. The setup process is generally considered simple and straightforward.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 50 Showing 981-1,000 of 6,024 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality and simple to use

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from the HD to the 4K for my new TV. I could definitely tell the difference. The picture quality was great. The TV I used works well so I only need to use the Apple TV remote. I can use Siri to turn on and off the TV and I can pair my stereo HomePods for amazing sound.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple TV: The standard, set high

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple has engineered something else magical in the Apple TV 4K. I’m not suggesting that the device is perfection, but it is the best thing out there. As they’ve done with the iPhone; the app ecosystem that is extending itself from this streamer is phenomenal. Great selection, fast, mostly reliable

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    IN LOVE

    |
    |
    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really LOVING the new Apple TV 4K. Specially with all my favorite shows I watch all in one spot. I will never use my cable box again. The quality and specially the sound when paired with Dolby Atmos and 4K HDR tv is EXCELLENT. Anyone with Apple products needs this in there life. Trust me.

    I would recommend this to a friend
  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great Product

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this product! I am an Apple guy all the way but had not been ready to upgrade my 3rd Gen Apple TV but after my Firestick just wasn't cutting it anymore I finally pulled to trigger and I don't regrate doing it. The only thing I think is missing is a mute button on the remote.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Much improved from previous versions

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm happy with our new 4K Apple TV. We got it because it allowed apps to be downloaded to it and our previous model did not have that capability. We find ourselves using it more and more because it's just better than previous versions. We'll slowly replace our other older versions.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best Streaming Device

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Still the best streaming device on the market. Great product for those who are not geeks and want one device with consistent controls for all of their streaming sources. The only downside is that Apple TV is now a piece of software that you can add to many Smart TVs.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sometimes you have to upgrade

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to replace my old, it wouldn’t connect to my WiFi. Very easy to set up and get running. They made some improvements, I haven’t had a chance to check everything out. So far it’s working great, very easy to add more apps. Should have done this a long time ago.

    I would recommend this to a friend
  • Pros mentioned:
    Streaming

    Rated 4 out of 5 stars

    AppleTV 4k 64GB

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great for streaming apps like Spectrum, Netflix, Amazon, HBOMax, Disney, etc. Storage is good for gaming.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Streaming device

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The apple TV is expensive but it is a great streaming device. Especially if you are already committed to the Apple Ecosystem. The TV is extremely fast. It has tons of apps. And it is easily controlled by an Iphone or an apple watch. You can also cast stuff from a Iphone or a Mac.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Works well as primary tv source

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this after making the decision to switch to youtubetv. I initially purchased a Roku express just to try youtubetv and see how it compared to my high priced satellite tv. This short period was enough to determine I liked youtubetv, however, the remote functions on the Roku and lack of access to iTunes content left me wanting more. The AppleTV and increased functionality of the remote has made it so I’m able to use youtubetv as primary tv source and it’s also easy for my young kids to use Siri to search for tv content. I’m very happy with this product.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple increases picture quality

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New Apple TV 4K very big improvement. Extra memory has not produced any delays or breakups. Well worth the price difference

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 4 out of 5 stars

    Excellent Equipment but Limited Service Options

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV product was just as described, and was easy to install and set up. The equipment provides excellent 4K options, and can be used to connect other services, some of which are free and others require subscription. The instructions with the box are minimal as the product’s installation it automatic. The Apple TV service is limited in nature and content, and I am hoping that Apple improves the available options in the future as I am not sure it is worth the price they stating.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Streaming Device on the Market

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This product just works. Plain and simple. We currently own two and previously owned another one. There are so many apps in the app store; the picture quality is outstanding; and, there lots of ways to customize. We've tried Roku and Android TV. They don't compare.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Fantastic Gift for Son-In -Law

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My son in law loves all tech and this was one item he did not have. I purchased this as a gift and he loves it. He said it was so easy to use and it synced up with all of his other apple items, ipad, iphone, iwatch and mac book. Would definitely recommend if you are looking to cut the cord.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic Addition to Home Entertainment Setup

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We recently ditched traditional cable TV services in favor of streaming service (DirecTV Now), and the latest model of the Apple TV device made the transition smooth and easy. The device is a pleasure to use, and the picture quality (especially screen savers) is beautiful even on a non-4K TV. Highly recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Interface

    Rated 5 out of 5 stars

    Great item

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredibly easy to set up. Interface is easy to use.

    I would recommend this to a friend
  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Better than using smart tv to access streaming

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better than using smart tv to access streaming options. It has a lot more options and it gets to them faster. The Remote scroll pad is very sensitive so I would pass by the movie or streaming option a few time until I got use to it. But that is not a show stopper I just had to get use to it. But I really enjoy it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Apple TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simple, straightforward, easy to use, and good picture quality. Works best with HDMI cord sold by Apple.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Switched back from Roku

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed to replace my Roku and decided to return to Apple TV. Sales associate worked with me to figure out which model was right for me. Chose latest model with largest memory. My TV isn’t 4K but it looks better streaming from the 4K Apple TV. I’m very happy and I haven’t even used all the features yet.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A+++ streaming device for all services

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great integrated streaming device that combines all your purchased and rented iTunes music and movie purchases as well as other devices such as Netflix, Hulu, Disney+, and all networks linked through your cable or satellite provider. All done in stunning 4K picture presentation....

    I would recommend this to a friend
Sponsored