Customer Ratings & Reviews

Stop working after 7 months, at first worked really good but now it does not turn on

Small but does it all in one unit, All your streaming services are here, or easy to add them. Connect to your TV via an HDMI cable, and off you go. Easy to setup.

I bought this just for my living room and now I want to have an Apple TV in every single TV in my home. System goes pretty smooth, quickly, zero ads, you can use your phone to control the tv -without downloading an app- if the remote is out of reach or lost, and if its lost you can use the Find My in your phone to look for it. Honestly I couldnt find anything wrong with this product. A little pricey? Well yes, but if you love apple ecosystem then it's totally worth it!

The Apple TV 4K is a fantastic streaming device with a sleek design and super smooth interface. The picture quality is stunning, especially on a 4K HDR TV, and the Dolby Atmos support makes movies feel immersive. The Siri remote is intuitive and easy to use, though it took me a bit to get used to the touchpad. Integration with the Apple ecosystem, like AirPlay and Apple Fitness+, is seamless. A bit pricey, but worth it if you’re invested in Apple products

After horrible customer service from Roku I recently upgraded to the Apple TV 4K, and I’m beyond impressed with its performance! I replaced all 6 Rokus in my house with these. The picture quality is stunning, with vibrant colors and sharp detail that really enhance the viewing experience—especially with 4K HDR content. The seamless integration with the Apple ecosystem is fantastic; whether it’s streaming from my iPhone, iPad, or MacBook, everything syncs smoothly. The interface is clean, intuitive, and fast, making navigation a breeze. Plus, the remote is sleek and responsive, with voice control through Siri for easy searching. Streaming apps load quickly, and the Dolby Atmos sound support is a game-changer for an immersive audio experience. Overall, the Apple TV 4K has elevated our home entertainment setup, and I highly recommend it for anyone looking for a top-tier streaming experience!

I originally purchased the Apple TV 4K for my dedicated movie room paired with a projector, replacing an older Apple TV and the difference was immediately noticeable. Picture quality is sharper, motion is smoother, and everything simply feels more refined. If you care about visual performance, especially in a home theater setup, this upgrade is absolutely worth it. With a projector, flaws are easy to spot—and the Apple TV 4K delivers. Colors are richer, contrast is better, and overall image clarity is a clear step up from older models and many built-in smart TV apps. It feels purpose-built for serious viewing rather than just casual streaming. The interface is, hands down, the easiest to use of any streaming device I’ve tried. Navigation is intuitive, fast, and uncluttered—no ads baked into the home screen, no lag, no visual noise. Everything loads instantly. Even after years of use, it still feels as fast as the day I plugged it in. The app selection is excellent, covering every major streaming service plus plenty of niche and utility apps. Where the Apple TV 4K really shines, though, is how seamlessly it works within the Apple ecosystem. Being able to mirror my phone to the screen to share photos, videos, or random finds with family is something I use far more than I expected and it works flawlessly every time. Unlike many smart TVs or cheaper streaming devices, the Apple TV 4K feels built for longevity. It’s efficient, stable, and never bogs down. No freezing. No slow startups. No need for constant reboots. It’s one of those rare tech products that quietly does its job perfectly. I love it enough that I bought one for my sister as a Christmas gift several years ago and she and her husband still talk about how much better it is than their Roku. That kind of long-term satisfaction says a lot. If you want the best streaming experience, especially for a home theater or projector setup, the Apple TV 4K is hard to beat. It’s fast, reliable, beautifully designed, and feels genuinely premium. This isn’t a device you replace every couple of years; it’s one you buy once and enjoy for the long haul.

Design and Build: The Apple TV has a sleek and modern design. The remote is easy to handle and feels good in the hand.Setup: Setting up the Apple TV was straightforward. I appreciated the step-by-step instructions that made the process smooth.User Interface: The interface is intuitive and user-friendly. Navigation is simple, making it easy to find what I want to watch.Picture and Sound Quality: The video and audio quality are impressive. It works seamlessly with 4K TVs, providing a stunning viewing experience.Available Apps: There is a wide variety of apps available. I enjoy using popular streaming services, and the Apple TV offers them all.Performance: The performance is fast and smooth. I didn’t notice any lag while navigating through the menus.Extra Features: The Apple TV includes additional features like gaming support, Apple Arcade, and AirPlay, which enhance the overall experience.Overall Experience: Overall, I believe the Apple TV is worth the investment. It delivers an excellent streaming experience with a range of features that cater to various needs.

This is by far the best streaming box. Like most Apple products it's more pricey but it's also fits in nicely as part of the Apple infrastructure. It sets up easy, the interface is simple and the entire product like everything Apple is simple and elegant. It can even "moonlight" as a game console! As the late Steve Jobs said, it just works. Indeed, in his biography this was one of his last visions, he said "(he) finally cracked (Apple TV)" and everyone else followed his lead. Issues that won't cost it a star but should be called out: the biggest one by far being that it doesn't play nice with certain soundbars, but rather only the HomePod. While you can pair it up using bluetooth and it's easy enough, it has to be done every time you turn it on. (The included remote will control the volume once you do this, to be fair). Also being able to use an alphanumeric keyboard in certain apps (i.e, Xfinity, DirecTV) would be nice. Last, the remote scrollpad is very good but takes time to get used to with respect to rewinding live TV and such. At least to me. All that, said, don't let any of that stop you from getting this. As I said, there are configurations of sound equipment that will allow you to control the sound through the unit without bluetooth (mostly if the sound system matches your TV) and you can get tips all over the Internets. Again: it just works.

The Apple TV 4K is an excellent streaming device. Everything runs fast and smoothly, apps open instantly, and the picture quality is outstanding. The interface is clean and easy to use, and the remote is simple but powerful. It works perfectly with other Apple devices and makes streaming feel premium. Definitely the best streaming box I’ve used.

This is a no-brainer if your TV’s built-in processor is slow. Performance is fast and smooth, and it makes it easy to consolidate all streaming apps into one place without lag or frustration. Bluetooth connectivity is a big plus, and phone connectivity makes setup and everyday use effortless. Everything works seamlessly, exactly what you’d expect from Apple. Bottom line: A simple, powerful upgrade that makes any TV feel faster and more modern.

I absolutely love the Apple TV 4K streaming box! From the moment I set it up, it's been a game-changer for my home entertainment. The picture quality is stunning, with vibrant colors and sharp details that make every show and movie a visual treat. But what really sets it apart is the remote—it's so intuitive to use! Navigating through apps, adjusting settings, and even searching for content is incredibly smooth and responsive. The touchpad makes scrolling a breeze, and the voice control feature through Siri is a fantastic addition that saves time and effort. Overall, the Apple TV 4K has exceeded my expectations. It's a must-have for anyone looking to upgrade their streaming setup. Highly recommended!

Apple TV is revoloutionary. 10/10 device. It is better than any standard smart TV interface and better than any other streaming device. It comes ad-free, unlike the other devices, and it is super snappy and has little to no lag. Even the screensaver is enjoyable to watch. I chose Snoopy. I highly reccomend this to anyone that needs a streaming device for their TV. It is the best on the market and for its value, it is amazing.

This is our second Apple TV 4K, and we bought it for another room because the first one has been so solid. It works flawlessly, is fast and responsive, and overall just feels more reliable than other streaming boxes we’ve tried. The interface is smooth, apps load quickly, and everything just works. Easily the best streaming box we’ve used — highly recommend.

Apple TV 4K is fast, responsive, and delivers incredible picture and sound. The interface is smooth and intuitive, and integration with other Apple devices is flawless. Whether you’re watching movies, streaming apps, or using AirPlay, it just works—beautifully. A must-have for any home theater setup!

The Best Streaming Device I’ve Ever Used I’ve been using my Apple TV for a while now, and I can honestly say it’s one of the best tech purchases I’ve made. The performance is incredibly smooth, the interface is clean, and everything feels fast and responsive. Apps open instantly, there’s no lag when switching between them, and the picture quality is crystal clear — especially in 4K.

Love it. Remote is easier to use. Easy to set up. Smaller and fits more places

This is an awesome purchase. If your a person that has a home kit and projector it’s better choice than any other product. Easy to setup and pair new devices. Especially when efficiency meets laziness.

Beyond its unique functionality within the Apple ecosystem, the Apple TV 4K is fundementally different than other streaming media players from Roku, Amazon, Google, etc. It's the only such device I know of that actually takes ownership of your TV's picture when you're watching it. During setup, the Apple TV 4K learns your TV's very best picture mode... say, "4K UHD with Dolby Vision'", and henceforth renders everything you watch into proper 4K Dolby Vision before sending it to your TV! So, when you watch your favorite HD TV series or even 20th-Century SD content on your modern 4K TV, you can either have your TV scale that video up by 400-800% and apply its built-in picture processing, or you can leverage the vastly superior silicon and actively-maintained software of the Apple TV 4K to bring that older content onto your modern display panel in an optimal way. Set your TV "Game Mode" to turn off its internal picture processing, and all your content looks its best through the ATV4K. Of course it's functionally similar in terms of using all the streaming services... I confess the UI of Google TV and Roku are better in some ways. But if you use an iPhone, a Mac, AirPods, etc - this is the way. Also, if you've got excellent modern home WiFi, a stereo pair of HomePods linked to an Apple TV 4K will outperform any comparably-priced soundbar - particularly for stereo music listening (the ATV4K supports HDMI [e]ARC so that your TVs native and other HDMI-connected media sources can play via the HomePods in this case). Anyway, there are reasons why this costs more than the competition. I've pointed out a few that Apple fails to market.

I recently upgraded to the Apple TV 4K, and I must say, it has transformed my home entertainment experience in ways I couldn't have imagined. Apple's commitment to innovation and quality is evident in every aspect of this device. First and foremost, the visual experience is nothing short of breathtaking. The support for 4K HDR content brings movies and TV shows to life with stunning clarity, vibrant colors, and incredible detail. Whether I'm watching a cinematic masterpiece or streaming my favorite series, the picture quality is consistently impressive, making every viewing session a cinematic delight. The integration with the Apple ecosystem is seamless and enhances the overall user experience. The ability to access my iTunes library, Apple Music, and even photos from my iCloud account directly on the big screen adds a level of convenience that I didn't know I was missing. AirPlay functionality further expands the possibilities, allowing me to effortlessly share content from my other Apple devices. The Apple TV 4K's user interface is intuitive and user-friendly, making navigation a breeze. The Siri remote is a game-changer, offering not only voice control but also touch-sensitive navigation that feels incredibly responsive. Siri's integration goes beyond simple commands, allowing for specific requests like finding movies by a particular actor or genre, making it a powerful and convenient tool for discovering new content. The App Store for Apple TV offers a diverse range of apps, from streaming services to games, ensuring there's always something for everyone. The selection of apps continues to grow, providing a dynamic and evolving platform that keeps pace with the ever-changing landscape of digital entertainment. The inclusion of Dolby Atmos support adds another layer to the audio experience, delivering immersive sound that complements the stunning visuals. Whether it's a quiet dialogue or an explosive action sequence, the audio quality is consistently impressive, creating a truly immersive home theater experience. In conclusion, the Apple TV 4K is a game-changer in the world of home entertainment. Its combination of stunning visuals, seamless integration with the Apple ecosystem, intuitive interface, and powerful features like Siri voice control make it a must-have for anyone looking to elevate their TV-watching experience. Apple has once again set the bar high, and the Apple TV 4K stands as a testament to their commitment to delivering top-notch products that redefine our expectations.

It is very fast and easy to set up. Snappy interface and high quality applications.