Customer Ratings & Reviews

This is by far the best streaming box. Like most Apple products it's more pricey but it's also fits in nicely as part of the Apple infrastructure. It sets up easy, the interface is simple and the entire product like everything Apple is simple and elegant. It can even "moonlight" as a game console! As the late Steve Jobs said, it just works. Indeed, in his biography this was one of his last visions, he said "(he) finally cracked (Apple TV)" and everyone else followed his lead. Issues that won't cost it a star but should be called out: the biggest one by far being that it doesn't play nice with certain soundbars, but rather only the HomePod. While you can pair it up using bluetooth and it's easy enough, it has to be done every time you turn it on. (The included remote will control the volume once you do this, to be fair). Also being able to use an alphanumeric keyboard in certain apps (i.e, Xfinity, DirecTV) would be nice. Last, the remote scrollpad is very good but takes time to get used to with respect to rewinding live TV and such. At least to me. All that, said, don't let any of that stop you from getting this. As I said, there are configurations of sound equipment that will allow you to control the sound through the unit without bluetooth (mostly if the sound system matches your TV) and you can get tips all over the Internets. Again: it just works.

Apple TV 4K is fast, responsive, and delivers incredible picture and sound. The interface is smooth and intuitive, and integration with other Apple devices is flawless. Whether you’re watching movies, streaming apps, or using AirPlay, it just works—beautifully. A must-have for any home theater setup!

I absolutely love the Apple TV 4K streaming box! From the moment I set it up, it's been a game-changer for my home entertainment. The picture quality is stunning, with vibrant colors and sharp details that make every show and movie a visual treat. But what really sets it apart is the remote—it's so intuitive to use! Navigating through apps, adjusting settings, and even searching for content is incredibly smooth and responsive. The touchpad makes scrolling a breeze, and the voice control feature through Siri is a fantastic addition that saves time and effort. Overall, the Apple TV 4K has exceeded my expectations. It's a must-have for anyone looking to upgrade their streaming setup. Highly recommended!

It is very fast and easy to set up. Snappy interface and high quality applications.

Easy review. Apple stuff just works. You unbox it and plug in the power cable/hdmi cable and then bring your Apple phone near the box and it does the rest. Intuitive and easy to use. The remote has that solid Apple quality feel and works very well. Plus it has voice control and a bunch of features that are not on any other device. Apple stuff is more expensive, but the quality, features, and eco system are worth the money.

Can’t go wrong with apple products! Upgraded from an earlier generation Apple TV and the newer generation is just as good if not better. Streamline and easy to use

I purchased this because my 5 year old Sony TV was locking up on me every few days. Whatever updates, the TVs processer just couldn't handle it. The Apple TV not only solved the problem it actually improved the Video quality as well as the apps run much smoother and quicker. Very pleased with this product.

Best TV streamer EVER. East to setup, Easy to use The remote is awsome I couldn't be more happy with this purchase. The people at Best Buy were very knowledgeable.

Easy set up great picture and very fast I highly recommend it

I recently upgraded to the Apple TV 4K, and I must say, it has transformed my home entertainment experience in ways I couldn't have imagined. Apple's commitment to innovation and quality is evident in every aspect of this device. First and foremost, the visual experience is nothing short of breathtaking. The support for 4K HDR content brings movies and TV shows to life with stunning clarity, vibrant colors, and incredible detail. Whether I'm watching a cinematic masterpiece or streaming my favorite series, the picture quality is consistently impressive, making every viewing session a cinematic delight. The integration with the Apple ecosystem is seamless and enhances the overall user experience. The ability to access my iTunes library, Apple Music, and even photos from my iCloud account directly on the big screen adds a level of convenience that I didn't know I was missing. AirPlay functionality further expands the possibilities, allowing me to effortlessly share content from my other Apple devices. The Apple TV 4K's user interface is intuitive and user-friendly, making navigation a breeze. The Siri remote is a game-changer, offering not only voice control but also touch-sensitive navigation that feels incredibly responsive. Siri's integration goes beyond simple commands, allowing for specific requests like finding movies by a particular actor or genre, making it a powerful and convenient tool for discovering new content. The App Store for Apple TV offers a diverse range of apps, from streaming services to games, ensuring there's always something for everyone. The selection of apps continues to grow, providing a dynamic and evolving platform that keeps pace with the ever-changing landscape of digital entertainment. The inclusion of Dolby Atmos support adds another layer to the audio experience, delivering immersive sound that complements the stunning visuals. Whether it's a quiet dialogue or an explosive action sequence, the audio quality is consistently impressive, creating a truly immersive home theater experience. In conclusion, the Apple TV 4K is a game-changer in the world of home entertainment. Its combination of stunning visuals, seamless integration with the Apple ecosystem, intuitive interface, and powerful features like Siri voice control make it a must-have for anyone looking to elevate their TV-watching experience. Apple has once again set the bar high, and the Apple TV 4K stands as a testament to their commitment to delivering top-notch products that redefine our expectations.

Works great! Perfect if you have an iPhone. It’s really easy to use and setup. The apps works well and fast. Best steaming box I’ve ever had

we spent a year using our smart TVs interface for our streaming apps, but once we switched to this apple TV there was an immediate improvement in speed and ease! cant recommend enough. also, i was previously using two different remotes to turn on/navigate our TV and control our sound bar, but i was able to program the apple tv remote to do it all. plus it has siri?!? bless

So I have tried literally every other type of streaming box you can get every single generation every single model of the Chromecast, several Android TV boxes, like six or seven different Roku devices, even an Nvidia shield.... Absolutely nothing beats the speed and ease of use of an Apple TV. Everything just works and it's not horrendously slow. Yes it's more expensive than all the other devices, but its worth it especially if you value your time! I should note that I use a samsung Z Fold 4 and an iphone 13 pro max. Having an iphone to use with it is awesome seeing as you can use it as a remote, definitely not necessary though.

Works great with new Sony TV. Easy to use. Linking up to the rest of my Apple products. I also have the first generation Apple TV on another TV.

Obviously, if youve spent $6k on a home theater, then you’ll want a BluRay player with 4K HDR, etc. For streaming though, this is top-notch. The newest tvOS is finally making profiles usable and some UI gripes are fixed. The newer remote is great, and reminds of few of us aging millennials of the iPod click wheel. The setup and calibration features are really appreciated as they helped get the best picture possible. Overall, this has to be the best streaming player to be worth the price premium over smaller players and it absolutely does for my needs.

I recently purchased the Apple TV 4K 64GB and it has truly exceeded my expectations. The seamless integration with other Apple devices creates a unified and user-friendly experience. The 4K HDR content looks stunning, with vibrant colors and sharp details that bring movies and shows to life. The 64GB storage capacity ensures I have ample space for apps, games, and downloads without worrying about running out of storage. The upgraded Siri remote is a game-changer – its touch-sensitive surface and intuitive controls make navigation a breeze. Plus, Siri's voice recognition is remarkably accurate, enhancing the overall convenience. One of the standout features for me is the Apple Arcade compatibility. Playing games on the big screen with the powerful A12 Bionic chip is a joy, offering a console-like experience right from the comfort of my living room. The tvOS interface is sleek and user-centric, making it easy to find and access content. AirPlay functionality adds an extra layer of versatility, allowing me to effortlessly stream content from my iPhone or iPad to the TV. In terms of audio, the support for Dolby Atmos provides an immersive sound experience that complements the stunning visuals. Setting up the Apple TV was a breeze, and the regular software updates ensure I always have the latest features and improvements. While the price point is higher than some competitors, the overall quality and integration within the Apple ecosystem make it a worthwhile investment. The Apple TV 4K 64GB has truly transformed my home entertainment setup, offering a premium and seamless streaming experience. Highly recommended for Apple enthusiasts and anyone seeking a top-notch streaming device.

I have four of these in my house now, and all of them get pretty regular use. I never run into any problems, setup is a breeze, and the overall experience is fantastic. They're a bit pricier than other devices in this category, but there's a reason for that.

Love the remote and how easy it is to search. Super fast and high definition.

WORKED GREAT !!! does exactly what its suppose to easy to connect and use worked perfect on my projector

Excellent video and audio output. Interface far superior to Google TV, Tizen and WebOS. Spuerb ease of use.