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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 3434 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers are satisfied with the ease of use, picture quality, and responsive remote of the new Apple TV 4K. Many appreciate the smooth interface and improved performance compared to previous models, along with the reliable Wi-Fi and seamless streaming capabilities. The 4K picture quality is frequently praised. While some find the price high, the positive feedback on other features outweighs this concern for most users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 3,434 reviews
  • Rated 5 out of 5 stars

    Good apple tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfec i love thank you apple tv the best good video quality

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Great.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently upgraded to the Apple TV 4K 64GB (3rd generation) and I couldn't be happier with my decision. The sleek black design seamlessly blends with my entertainment setup, adding a touch of sophistication to my living room. The 4K streaming capabilities are truly impressive, delivering stunning picture quality with vibrant colors and crisp detail. Whether I'm streaming my favorite shows, movies, or gaming, the visuals are consistently breathtaking. Setting up the Apple TV was a breeze thanks to its user-friendly interface and seamless integration with my other Apple devices. With built-in Wi-Fi connectivity, I can easily access a wide range of streaming services and apps, ensuring endless entertainment options at my fingertips. The 64GB storage capacity provides ample space for downloading apps, games, and storing media, giving me the freedom to personalize my entertainment experience to my liking. Overall, the Apple TV 4K has exceeded my expectations in every way. Its powerful performance, stunning visuals, and seamless integration make it a must-have for any home entertainment setup. I highly recommend it to anyone looking to elevate their streaming experience.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Interface

    Rated 5 out of 5 stars

    Great Product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Having used several types of streaming devices in the past, including older model Apple TV 4Ks, I decided to try the latest version. Our HOA switched to Spectrum, so we had to replace our Amazon Firesticks as there is no Spectrum TV App for them. I was pleasantly surprised by how easy the Apple TV 4K is to set up and use. Also, being in the Apple eco system, I found the user interface easy and well designed. Great product which I highly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Speed

    Rated 5 out of 5 stars

    Best Apple TV model yet

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, seamless setup coming from a previous Apple TV device. This version is so much faster and better than the previous version of the Apple TV. It is slightly smaller physically but still fit in the wall mount that I had for the older one. The remote is much easier to use and not as thin. The remote also can be located by your iPhone and it will locate the remote in times of misplacing it. The remote feels so much sturdier than the older remote with the touch pad at the top. This touchpad is more sensitive and really easy to use and for more precision navigation, the 4 points on the remote touchpad work really well. Overall really satisfied with this apple TV product.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Interface, Overall performance

    Rated 5 out of 5 stars

    Seamless Streaming and Stunning Picture Qua

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using the Apple TV 4K for a few months now, and it’s easily one of the best streaming devices I’ve owned. The setup was incredibly simple—just plugged it in and signed into my Apple ID, and everything synced across my devices. The picture quality is fantastic, especially with Dolby Vision on my OLED TV. The colors are vivid, blacks are deep, and it handles 4K HDR content effortlessly. The interface is smooth and intuitive, and I love how it integrates with other Apple services like iCloud Photos, Apple Music, and AirPlay. Siri voice control is surprisingly accurate, and the new remote feels premium and easy to use. I also appreciate the support for all the major streaming apps—Netflix, Disney+, HBO Max, and more all run perfectly. If you’re in the Apple ecosystem, this is a no-brainer. Even if you’re not, it’s still one of the best options out there for high-quality streaming. Pros: • Excellent 4K HDR and Dolby Vision support • Smooth, responsive interface • Great integration with Apple services • Premium build quality Cons: • Higher price compared to other streaming sticks • Works best with other Apple products Overall, I’d highly recommend it for anyone who wants a premium streaming experience.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Overall performance
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Great Streaming Player

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV 4K is a high-end streaming device with a focus on seamless integration with Apple devices and services. Here's a breakdown of its pros and cons: Pros: Excellent Picture Quality: Supports 4K HDR (Dolby Vision, HDR10, HDR10+), delivering stunning visuals. Immersive Audio: Supports Dolby Atmos for a truly cinematic sound experience. Fast Performance: Powered by the A15 Bionic chip, it's incredibly responsive and handles 4K content effortlessly. Seamless Apple Ecosystem Integration: Works flawlessly with other Apple devices like iPhones, iPads, and Macs. User-Friendly Interface: Intuitive and easy to navigate, with a clean and modern design. Extensive App Library: Access to a wide range of streaming services, games, and other apps. Siri Support: Control your Apple TV with voice commands using Siri. AirPlay 2 Support: Easily stream content from your Apple devices to your TV. Cons: Pricey: Compared to other streaming devices, the Apple TV 4K is relatively expensive. Limited Game Selection: While there are some good games available, the selection is not as extensive as other platforms. Reliance on Apple Ecosystem: Some features are heavily reliant on Apple devices and services. Siri Remote Can Be Fiddly: The Siri Remote can be a bit finicky to use at times. Overall: The Apple TV 4K is an excellent streaming device, particularly for Apple users who are already deeply invested in the Apple ecosystem. It offers a premium experience with exceptional picture and sound quality, fast performance, and seamless integration with other Apple devices. However, the high price tag and limited game selection may be deterrents for some. Recommendation: If you're an Apple user looking for the best possible streaming experience and are willing to pay a premium price, the Apple TV 4K is an excellent choice. If you're on a budget or prioritize a larger game library, you may want to consider other options like the Roku or Amazon Fire TV.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Great, if it’s works properly.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my previous Apple TV’s, but not this one. Maybe this one is a dud. I thought it was the remote control being extremely delayed, but I paired my TV’s remote to the Apple TV, and it did the same thing. I’m taking it back to get a new one.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Stop working

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stop working after 7 months, at first worked really good but now it does not turn on

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Overall performance, Remote

    Rated 5 out of 5 stars

    Smooth Performance with Stunning 4K Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV 4K is a fantastic streaming device with a sleek design and super smooth interface. The picture quality is stunning, especially on a 4K HDR TV, and the Dolby Atmos support makes movies feel immersive. The Siri remote is intuitive and easy to use, though it took me a bit to get used to the touchpad. Integration with the Apple ecosystem, like AirPlay and Apple Fitness+, is seamless. A bit pricey, but worth it if you’re invested in Apple products

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Overall performance

    Rated 5 out of 5 stars

    APPLE TV REVIEW

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Design and Build: The Apple TV has a sleek and modern design. The remote is easy to handle and feels good in the hand.Setup: Setting up the Apple TV was straightforward. I appreciated the step-by-step instructions that made the process smooth.User Interface: The interface is intuitive and user-friendly. Navigation is simple, making it easy to find what I want to watch.Picture and Sound Quality: The video and audio quality are impressive. It works seamlessly with 4K TVs, providing a stunning viewing experience.Available Apps: There is a wide variety of apps available. I enjoy using popular streaming services, and the Apple TV offers them all.Performance: The performance is fast and smooth. I didn’t notice any lag while navigating through the menus.Extra Features: The Apple TV includes additional features like gaming support, Apple Arcade, and AirPlay, which enhance the overall experience.Overall Experience: Overall, I believe the Apple TV is worth the investment. It delivers an excellent streaming experience with a range of features that cater to various needs.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Overall performance, Remote

    Rated 5 out of 5 stars

    Everything you need in a streaming box

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After horrible customer service from Roku I recently upgraded to the Apple TV 4K, and I’m beyond impressed with its performance! I replaced all 6 Rokus in my house with these. The picture quality is stunning, with vibrant colors and sharp detail that really enhance the viewing experience—especially with 4K HDR content. The seamless integration with the Apple ecosystem is fantastic; whether it’s streaming from my iPhone, iPad, or MacBook, everything syncs smoothly. The interface is clean, intuitive, and fast, making navigation a breeze. Plus, the remote is sleek and responsive, with voice control through Siri for easy searching. Streaming apps load quickly, and the Dolby Atmos sound support is a game-changer for an immersive audio experience. Overall, the Apple TV 4K has elevated our home entertainment setup, and I highly recommend it for anyone looking for a top-tier streaming experience!

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Remote

    Rated 5 out of 5 stars

    Excellent except for a few things

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best streaming box. Like most Apple products it's more pricey but it's also fits in nicely as part of the Apple infrastructure. It sets up easy, the interface is simple and the entire product like everything Apple is simple and elegant. It can even "moonlight" as a game console! As the late Steve Jobs said, it just works. Indeed, in his biography this was one of his last visions, he said "(he) finally cracked (Apple TV)" and everyone else followed his lead. Issues that won't cost it a star but should be called out: the biggest one by far being that it doesn't play nice with certain soundbars, but rather only the HomePod. While you can pair it up using bluetooth and it's easy enough, it has to be done every time you turn it on. (The included remote will control the volume once you do this, to be fair). Also being able to use an alphanumeric keyboard in certain apps (i.e, Xfinity, DirecTV) would be nice. Last, the remote scrollpad is very good but takes time to get used to with respect to rewinding live TV and such. At least to me. All that, said, don't let any of that stop you from getting this. As I said, there are configurations of sound equipment that will allow you to control the sound through the unit without bluetooth (mostly if the sound system matches your TV) and you can get tips all over the Internets. Again: it just works.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Overall performance

    Rated 5 out of 5 stars

    Apple TV is a must buy for any TV in your home

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is revoloutionary. 10/10 device. It is better than any standard smart TV interface and better than any other streaming device. It comes ad-free, unlike the other devices, and it is super snappy and has little to no lag. Even the screensaver is enjoyable to watch. I chose Snoopy. I highly reccomend this to anyone that needs a streaming device for their TV. It is the best on the market and for its value, it is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Overall performance, Speed

    Rated 5 out of 5 stars

    Seamless streaming with stunning quality

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV 4K is fast, responsive, and delivers incredible picture and sound. The interface is smooth and intuitive, and integration with other Apple devices is flawless. Whether you’re watching movies, streaming apps, or using AirPlay, it just works—beautifully. A must-have for any home theater setup!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance, Remote

    Rated 5 out of 5 stars

    Outstanding Streaming Experience!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love the Apple TV 4K streaming box! From the moment I set it up, it's been a game-changer for my home entertainment. The picture quality is stunning, with vibrant colors and sharp details that make every show and movie a visual treat. But what really sets it apart is the remote—it's so intuitive to use! Navigating through apps, adjusting settings, and even searching for content is incredibly smooth and responsive. The touchpad makes scrolling a breeze, and the voice control feature through Siri is a fantastic addition that saves time and effort. Overall, the Apple TV 4K has exceeded my expectations. It's a must-have for anyone looking to upgrade their streaming setup. Highly recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Its worth paying more for the Apple TV streaming.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I previously was using a Roku Ultimate purchased in 2020. With the switch to the Apple TV, the quality of the picture and speed of the streaming was definitely improved. Very easy install, setup and use.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Speed

    Rated 5 out of 5 stars

    Fast and simple.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is very fast and easy to set up. Snappy interface and high quality applications.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Apple TV review

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I live Apple TVs. I always get one for my family and friends. It’s easy to you and very convenient. It’s never failed me. It works smoothly and the quality is fantastic.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The Gold Standard for Streaming Hardware

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I originally purchased the Apple TV 4K for my dedicated movie room paired with a projector, replacing an older Apple TV and the difference was immediately noticeable. Picture quality is sharper, motion is smoother, and everything simply feels more refined. If you care about visual performance, especially in a home theater setup, this upgrade is absolutely worth it. With a projector, flaws are easy to spot—and the Apple TV 4K delivers. Colors are richer, contrast is better, and overall image clarity is a clear step up from older models and many built-in smart TV apps. It feels purpose-built for serious viewing rather than just casual streaming. The interface is, hands down, the easiest to use of any streaming device I’ve tried. Navigation is intuitive, fast, and uncluttered—no ads baked into the home screen, no lag, no visual noise. Everything loads instantly. Even after years of use, it still feels as fast as the day I plugged it in. The app selection is excellent, covering every major streaming service plus plenty of niche and utility apps. Where the Apple TV 4K really shines, though, is how seamlessly it works within the Apple ecosystem. Being able to mirror my phone to the screen to share photos, videos, or random finds with family is something I use far more than I expected and it works flawlessly every time. Unlike many smart TVs or cheaper streaming devices, the Apple TV 4K feels built for longevity. It’s efficient, stable, and never bogs down. No freezing. No slow startups. No need for constant reboots. It’s one of those rare tech products that quietly does its job perfectly. I love it enough that I bought one for my sister as a Christmas gift several years ago and she and her husband still talk about how much better it is than their Roku. That kind of long-term satisfaction says a lot. If you want the best streaming experience, especially for a home theater or projector setup, the Apple TV 4K is hard to beat. It’s fast, reliable, beautifully designed, and feels genuinely premium. This isn’t a device you replace every couple of years; it’s one you buy once and enjoy for the long haul.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Apple just works

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy review. Apple stuff just works. You unbox it and plug in the power cable/hdmi cable and then bring your Apple phone near the box and it does the rest. Intuitive and easy to use. The remote has that solid Apple quality feel and works very well. Plus it has voice control and a bunch of features that are not on any other device. Apple stuff is more expensive, but the quality, features, and eco system are worth the money.

    I would recommend this to a friend
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