Customer Ratings & Reviews

I had the prior Apple TV. This one is faster and the picture is much improved. It’s worth the money. It takes a little getting used to the Remote however.

I upgraded my 3rd gen Apple TV to the Apple TV 4K and the picture is fantastic. I have been a fan of the Apple TV interface and once you connect your network apps Apple TV becomes very smart in showing whats up next and notifying you of upcoming programming. I like that you can manage music through it as well. I have apple music and queueing up music is a breeze. I would highly recommend this device if you're looking to cut the cord or even just as an enhancement to your existing home theatre setup to watch streaming programming across multiple services.

Still waiting to get my 4K tv but this thing is fast. And picture quality on 1080P is already amazing. I can’t even imagine what it’ll be like on my LG OLED when I get that. Must buy if you have a 4K TV!!

I have the old Apple TV at a second home. I bought this to connect if needed to Apple products for online teaching if needed. Did not use it for that, but like it so much better than the older version. It easily connected to a 2016 Samsung TV model that is not 4K, but the ease to connect it and the picture quality is awesome. I highly recommend if you have an iPad in the house and interact it well with the Apps and screen sharing. You will not be disappointed.

And that's a good thing. It plays my iTunes music, and it plays my iTunes movies. I have a smart tv, so I don't use the other apps, as I already have them on my television. But, this plays all my Apple content, and the interface is easy to use. Plus Apple has more special features with a lot of their movies, compared to other providers. And, Apple upgrades your movies to 4K for free, if they have it. So, it's great. But, I will say, there is no use to buy the 64GB model, as I don't download anything, so I could have easily save a few bucks and gotten the 32GB model.

Love my Apple TV! Use it for everything I watch, never use cable box anymore. East to use.

This apple TV 4k is very convenient. I got a second one for my sony 4k HDR and notice a big difference in picture quality when using it on my HDR and then using it on my 4k tv without HDR. Some of the movies in iTunes that are in 4k also has the dolby atmos audio where the 4k version of the movie is included at a reasonable price compared to getting the actual 4k disc. It also group every single subscription from hulu to Amazon prime and put it in the movie section to make it easy to choose whether you're in the mood for action or horror

Easy to navigate, really fast love the quality. Easy to download apps. Love the the box is not bulky like a cable box.

This Apple TV is a lot like my older Apple TV 4. The upgrade to 4K is marginal so far on my Samsung 4K TV with HDR. The amount of content is limited and the Apple TV forces a 4K HDR at 60 FPS all the time. I wish it would adjust based on content and push whatever the native signal is. I think this may improve with softwar updates. Has potential to be the best box on the market, but so far, it’s a marginal upgrade over the last model. Hoping for good updates!

My 3rd Apple TV generation purchase...superb 4K, easy set up, I've cut cable completely...everything flows through this...it just keeps getting better, with a 4K HDR TV you may never have to leave home again for spectacular film entertainment.

Apple TV is a complete interface for streaming TV. The HDR capability yields an awesome picture and works with HDR compatible 1080p TV’s. The remote takes a bit of adjustment to use due to its sensitivity, but I’ve come to love it. The Apple TV controls my devices so it’s a one button on and off for the TV and the AV receiver. The price is outrageous but there is no streaming device out there that even claims to be close. It works with all streaming platforms...no more battle between Amazon Prime and YouTube TV.

Great for streaming TV shows through different services as well as connecting your Apple products to it

If you're familiar with Apple TV and you recently upgraded to a 4k TV then you need to upgrade this as well. Standard HD broadcasts are upscaled so the picture quality is outstanding. Just make sure your TV is compatible with HDR sources.

I really enjoy using the Apple TV. It was extremely easy to set-up. I have Disney+, Hulu, Netflix, and Prime Video, but a non-smart tv and it makes streaming and finding things to watch much easier. I've read mixed reviews about the remote but I have not had any issues. It just takes a little time to get use to it as it's slightly different than the typical remote. The complimentary year of Apple TV+ helps with the overall value.

I love the AppleTV of the past and this one just keeps getting better. Not only will it play 4K video it will upscale as well. Also, as a bonus if any of your previous iTunes purchases be available at 4K you’re automatically upgraded.

I picked up an Apple TV to see if I could deal without cable. To my pleasant surprise, the Apple TV not only made it possible, but easy. The picture quality from streaming on the Apple TV is far better than my old cable provider. Streams start fast, and it is easy to navigate between apps. The Apple TV will pay for itself in less than two months thanks to the savings on the cable bill. If you're already and Apple user and want to cut back on or ditch your cable, the Apple TV is a must-have.

I have a Roku, Google Chromecast, and an Amazon firestick TV because they’re prices are much affordable than an AppleTV to just stream media content. I own an IPhone and I find it sometimes clunky to control those devices with my phone and that’s why I now decided to purchase an AppleTV. This Generation of AppleTV is A MUST BUY. The AppleTV 4K HDR picture is amazing on my 4K HDR 60’’ Vizio TV and it operates very smooth with my IPhone. I highly recommend to purchase this product.

Easy and familiar setup, quality video and audio. A bit on the pricey side but works with all my apple phones and tablets.

Apple TV is nice and has a clearer picture than my current Fire Stick. My Fire Stick also hangs so I switch over to Apple and no problems. I really like the Apple TV but I hate that tiny remote. It is hard to hold and I have small hands. I finally downloaded the remote control app and use my phone but I prefer Apple to come out with a reasonable remote. I haven't yet explored all the things it has to offer so I can't speak to that...

This works great with my 4K tv and on perfect for the storage! The picture quality is great and this is easy to use!