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Customer reviews

Rating 4.8 out of 5 stars with 871 reviews

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Rating by feature

  • Battery Life

    Rating 4.6 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.8 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers consistently note the ease of use, excellent battery life, and attractive design of the Watch SE 2nd Generation. Many appreciate its comfortable size and the included features, finding it a great value for the price. Positive feedback also highlights the fitness tracking capabilities and the band's comfort. A small number of users wished for cellular connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 871 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Apple Watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Helps me out so much with work. Lots of useful features I use when I run as well. Can not miss work calls and texts and it’s nice not having to have my phone on me.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Apple Watch SE

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its sleek design and bright display make it stylish and practical for daily use. Health features like heart rate monitoring and workout tracking are excellent for keeping active. Battery life is decent, lasting through a busy day. Overall, the Apple Watch SE offers great value with its blend of style, functionality, and performance.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great product!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wear my watch every day. Very comfortable and I love being able to count my steps

    I would recommend this to a friend
  • Pros mentioned:
    Design

    Rated 5 out of 5 stars

    Apple watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Oh, I absolutely love the Apple Watch! It's like having a mini iPhone on your wrist. It's super handy for tracking fitness goals, and checking notifications without having to pull out your phone. The design is sleek and stylish too! The ability to customize the watch face is a neat touch. Can't forget about the handy features like the ECG and fall detection - it's just so technologically advanced! Definitely a worthy investment.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Save some money!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Big fan of how this turned out. Bought the excellent condition and the battery was good as new. Came with original packaging and accessories and I am very happy

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Instant gratification!!0

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing! I am absolutely satisfied with my new watch. It’s big enough to see quite a bit more than my previous watch and actually has more to the features. .. such as the “Smart Stack” feature and what not. Fit great. Very convenient and comfortable. Most definitely worth every penny and so is the insurance for it!!! Charges very quickly!!!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best in the market now with iconic branding

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Optimized smartwatch for all age groups with their unique interface for ease of use and the sleep tracking is my favorite, the ECG on the wrist also does exceptionally well , overall a very good product , I would recommend it 100 percent

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Apple Watch SE 2nd Generation 40mm

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This watch has been amazing!! It’s so nice and smooth. Works very well. And I got it for a really good price!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Apple Watch with useful features for a senior

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this watch for a senior for Mother's Day. I was interested in the fall detection, emergency call option, and cell phone features in case she needed to call family. She has an iPhone but does not always have it with her. I didn't care for the band, so I bought her a nicer style. The biggest challenge is the instruction book, which is almost 400 pages long. I wish there were a non-technical senior version in large print that walks a senior through the basic steps of the most common features they would use. Using Siri or non-Siri to operate. I think she is confused about how to use the watch, and I will need to keep working with her to feel comfortable using it. It would be hellpful to have a basic Apple Watch video guide for seniors. I printed out pages that I think would apply to her uses, and placed in a binder. Older folks like hard copies to read and make notes on. There are so many features and compilations, that it can be overwhelming, and I am concerned she won't wear the watch regularly. But hopefully she will be able to use it if she needs to, and finds the call features useful.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Apple watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase and a great price. It’s helped me become more efficient throughout the day. Batter last the whole day, but it will definitely be drained by the end of the night

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Best value Apple Watch!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ll recommend the SE every time. I bought the 1st gen SE 3 years ago. It’s on my wrist now and works as well as I did the day I got it. I bought this one as a Christmas Gift for my daughter.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Best Apple Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amaaaazing!!!! My husband loves it sooo much!! 10/10 also battery life is great! & the band is so comfortable we want every color! Buy now!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Super smooth transaction ordering online

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ordered online for store pickup and received a notification in less than 10 minutes letting me know it was ready for pickup. Seamless transaction in the store. Took me longer to park and walk inside than anything else. I wish other retailers would get it together like Best Buy! originally purchased from Best Buy because the price was a little bit better than everywhere else, but after this I will purchase from them, even if the price is a little bit higher due to the ease of the whole transaction.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Can’t live without it

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lost without my watch. Crucial for work and getting ready. I don’t have to keep looking for my phone to watch the time. I never miss a call or text while I’m cutting hair and can respond and answer hands free. NEED NEED NEED!!! Worth every penny!!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    It’s giving Apple Watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great watch for my kid. It has all the specs and the charge holds on the watch.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Favorite new watch

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love love love. Such an awesome watch! Does so many cool things. Love that you can answer the phone with it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple Watch actually lasts

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as a gift on a budget and has been perfect.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Great!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this product!! Huge upgrade from the 1st generation! Battery life lasts at least 2 days.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Just okay

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the look of the watch. I got it for Christmas, and I’m posting this review on 1/5/2024 - it’s already got one small scratch on the screen, and I have an office job. The strap it comes with is pretty comfortable and breathable, and is easily adjusted, so I love that. A lot of the watch faces have too much information for my taste. I like a more simple look to my watch face. You can see on the photo, that’s one of the more simple watch faces available. I am a fan of all the different apps and functions available. I use the find my device feature all the time to locate my iPhone. It also has the wheel on the side that makes it pretty user friendly. Overall I do like the watch. The battery on it lasts me just under two days, which doesn’t impress me, but it’s a nice watch and a good gift.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Apple Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks and works fine. No issues. I really liked the band and ordered it in Black from a different store. Basically excellent condition for price!

    I would recommend this to a friend
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