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Customer Ratings & Reviews

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Your price for this item is $699.99
The comparable value price is $999.99

Customer reviews

Rating 4.5 out of 5 stars with 694 reviews

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Rating by feature

  • Value

    Rating 4.3 out of 5 stars

  • Quality

    Rating 4.6 out of 5 stars

  • Ease of Use

    Rating 4.4 out of 5 stars

Pros mentioned filter

Cons mentioned filter

89%would recommend to a friend

Customers are saying

Customers frequently mention the outstanding sound quality, encompassing excellent bass and immersive Dolby Atmos effects, as a major highlight. Many also appreciate the ease of setup and sleek design. However, some users experienced connectivity issues, and a few felt the price was too high. Software update problems were also reported by a small number of customers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 694 reviews
  • Pros mentioned:
    Sound quality

    Rated 3 out of 5 stars

    Uhh, No

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good sound but not worth the price. Maybe if I added the rear speakers, but that’s another $400. Calling Bose support was impossible.

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      I'm glad you like the sound of your Smart Ultra Soundbar! If you're not happy with the sound currently, run the ADAPTiQ process to optimize your soundbar's output. If that doesn't help, please contact our support team for assistance. Regards, Fiona M. - Bose Customer Support bose

  • Pros mentioned:
    Sound quality

    Rated 3 out of 5 stars

    Bose missed the target.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not impressed with the power output. I was fully expecting a theater-like experience to find out I needed accessories to get there. Overall good sound, but was disappointed in the end.

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hello Christopher, I am glad to hear you are enjoying the sound quality of the system.

      With the Soundbar Ultra, all of the accessories are completely optional, so to get more from your Soundbar's audio quality make sure that you run through the Adaptiq Calibration process and make sure you adjust the EQ to find settings that are right for you.

      If you run into any issues, please reach out to support and we’ll be happy to help!
      https://bose.life/globalsupport

      Thanks
      Jack - Bose Customer Support bose

  • Rated 5 out of 5 stars

    Surrounded sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The guy that help me was great. He greet me n wife, he was realy helpful that he went to look for my item all over the store because it wasn't in the right location until he found it. Very very great customer service

    I would recommend this to a friend
  • Cons mentioned:
    Connectivity

    Rated 3 out of 5 stars

    Disappointed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had to return it kept switching from internal to external and back. Then at times it would shut the TV off. I read another review that someone else also had the same problem.

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hello Louie.

      I am sorry to hear that you had to return your Smart Ultra Soundbar due to connectivity issues with your TV.

      If you have any questions, we are always happy to help: https://support.bose.com/s/get-help-landing-page?language=en_US

      Best regards,
      Lau - Customer Support bose

  • Rated 5 out of 5 stars

    Excellent, recommend

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase, we are really loving the soundtrack,

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    One more down

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the 2nd one I bought, had to get one for my parents… but this one is the updated one i might have to switch them out ;-)

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Glad I waited!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been shopping for a soundbar for a view years, constantly checking the reviews. This soundbar does not disappoint. The range is amazing and is consistent in every seat of n the room.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Bose

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it they are working great for me I love it I may buy some more

    I would recommend this to a friend
  • Cons mentioned:
    Connectivity

    Rated 3 out of 5 stars

    Sketchy

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It sounds great when it's working. Never had this much connectivity issue with a Bose before.

    I would recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hello John, I am glad to hear you are enjoying the great sound of the Smart Soundbar Ultra!
      If you are having connectivity issues via HDMI we would recommend selecting an option that corresponds to the type of connection issue you are having.
      You can find the steps to do this here https://bose.life/49kjmXk.

      If you run into any issues, please reach out to support and we’ll be happy to help!
      https://bose.life/globalsupport

      Thanks
      Jack - Bose Customer Support bose

  • Pros mentioned:
    Sound quality

    Rated 3 out of 5 stars

    Show Customers how to install

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product is Amazing and works awesome, but you really need to let clients know example of how-to set-up and add other speakers,

    I would recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hi Joe,
      Sorry you're having issues getting set up. You can find our user manual and support guides to set up your product here- https://bit.ly/3xuiYs7 alternatively, you can reach out to us via https://bit.ly/3UNtwsQ where an agent will happily walk you through the set up process.

      Tegan - Bose Customer Support bose

  • Rated 5 out of 5 stars

    good

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is a very good item, I am very satisfied buying here

    I would recommend this to a friend
  • Pros mentioned:
    Sound quality

    Rated 1 out of 5 stars

    Not worth the money!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you buy just the sound bar it sounds like the tv speakers. You must buy a subwoofer to get the awesome sound you hear on the display model. The subwoofer will set you back an additional $600. For $900 the sound bar should be good enough until one can afford the extra $600 for the subwoofer but it’s not. I returned it for a LG soundbar with a subwoofer that cost $249 and it sounds amazing. Maybe not to the level of Bose amazing but good enough. So I bought a new tv to go with it. TV $900 and soundbar $249 so for $1149 I have a great system vs a soundbar and subwoofer for $1500.

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      I'm sorry to hear you decided to return your Smart Ultra Soundbar! While it's possible to add a bass module and/or rear speakers, this is not strictly necessary. I always recommend running the ADAPTiQ process, which will measure the acoustic properties of your room and calibrate the sound accordingly. You can also take advantage of AI Dialogue Mode, for ultra-crisp vocal clarity. Lastly, don't forget you can adjust the tone controls in the Bose app, to tweak the bass and treble levels of your soundbar to your liking. The above tips should help you attain a rich, satisfying sound performance! Warm regards, Fiona M. - Bose Customer Support bose

  • Rated 5 out of 5 stars

    Air play approved

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Bose speaker, works like a charm, air play is excellent.

    I would recommend this to a friend
  • Cons mentioned:
    Connectivity

    Rated 1 out of 5 stars

    Connection problems

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not happy at all I’ve tried several times to connect with the app. No luck makes it impossible to connect my sub because you need to do it through the app big downfall!

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hey Dani, thanks for reaching out. Sorry to hear that you are having hard time connecting your Bose Smart Ultra Soundbar on the app. We'd love to make this work for you, please refer to this link for steps on connecting the Soundbar on the app: https://bose.life/3Vklt92

      Thank you, hope this helps!

      Klariss - Bose Customer Support bose

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything good Salesman was good. The selection of products was good. The availability of future discounts worked out well no problems I would return.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Flip to TV speakers auto

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    HDMI cable keeps losing connection (TV Audio vs Audio System) starts. I have had it a week and trying different cec options on Bose app- if no resolution in a few weeks I will return. I have a Sony Bravia 4K with Dolby Plus TV (A80J)

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hello Shannon,

      I am sorry to hear that you are having connectivity issues with your Smart Ultra Soundbar.
      Please try to use a different HDMI cable if it is not already done, and to reset the soundbar, by unplugging it from power for a minute.

      If the issue if not resolved, please contact our team as we would love to assist you further: https://bose.life/3rykPZR

      Best regards,
      Lau - Bose Customer Support bose

  • Rated 5 out of 5 stars

    Bose

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this new soundbar. Bose is a great value. The installer was great.

    I would recommend this to a friend
  • Pros mentioned:
    Sound quality

    Rated 1 out of 5 stars

    Buyer Beware

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased the BOSE sound bar, with a sub woofer and wireless speakers, to connect to our LG OLED TV. While the sound quality was excellent (thus the 1 star) it was practically useless with the LG TV. It was set up multiple times and would work for a day or so, and then stop working. We returned the entire system and opted for an LG sound system that works flawlessly with our TV.

    No, I would not recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hello Edward,

      I am very sorry to hear about the connectivity issues you have experienced with your Smart Ultra Soundbar and LG TV. What you are describing seems to be related to the HDMI CEC, so adjusting these settings would have helped and made the connection between the two devices smoother.
      I am sorry you have decided to return your soundbar due to these problems.

      Best regards, Lau - Bose Customer Support bose

  • Rated 5 out of 5 stars

    The best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love bose products. Gives the best result, will never hesitate to recommend it

    I would recommend this to a friend
  • Pros mentioned:
    Sound quality

    Rated 1 out of 5 stars

    Would not reconnect after initial success

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stopped working/disconnected after about an hour. Spent 2 hours trying to get it back working, but gave up and swiftly took it back. When it worked initially I must say it was excellent. Room filling sound, AI voice was superb. Depending on your room, a subwoofer (or rear speakers) may not be needed. I recommend trying this as a standalone first . I may have just had a software glitch or got a bad unit.

    I would recommend this to a friend
    • Brand response from Bose Support
      Posted .

      Hi Patrick, happy to hear you enjoyed the Smart Soundbar Ultra's room-filling sound!
      If you decide to try one of our products in the future you can try the following steps.
      Power off the soundbar then disconnect the power cord from the soundbar, unplug the TV from power, and remove the HDMI cable from the soundbar.
      Power the TV back on wait and turn it on, do the same for the soundbar, and wait for the LED to stop blinking.
      reconnect the HDMI cable to the soundbar and press the TV icon on the Bose remote.
      the connection should then be reset and audio should come from the soundbar.


      If you run into any issues, please reach out to support and we’ll be happy to help!
      https://bose.life/globalsupport

      Thanks
      Jack - Bose Customer Support bose