Customer Ratings & Reviews

I'm new to FujiFilm and new to photography and this thing is a JOY. The learning curve is small because everything is intuitive and the photos come GORGEOUS straight out of the camera. Love to film Sims and the IBIS helps a lot to produce great video too. Peep my insta @almostTan

I loved this camera. Everything from the presets to the video to the feel of it in hand. It was a great transition from the Sony a6400. 10/10 would recommend for a beginner.

Great camera for beginners. Comfortable size and weight, perfect for travel, which is my main reason for getting this camera.

This was my first Fuji camera after previously shooting Canon and Olympus for some time. Given the overall stellar reviews, I bought it without testing and have already made about 1,000 shots in the first week. Pros: * The hand grip is great. * The film simulations and filter modes (especially the color isolating filters) are a lot of fun and very unique. * The focus peaking with manual lenses works like a champ. * The IBIS, while not nearly as good as Olympus, is better than nothing. Cons: * Battery life stinks. Buy at least two extra batteries, if not more. * The RAW files are absurdly large. Like, 55 MB per picture. * I'd heard Fuji's menu system was tough, and that was true. Be ready to spend a lot of time with the manual figuring out what's where, and even then, prepare to be confused. * Be prepared to pay for Fuji glass. Coming from M43, you simply have to expect to pay more.

Great camera for any photography or videography hobbyist . My 5th Fujifilm camera .Now I have Fujifilm x-e3 but wanted something better I can use for video. Ordered the x-s10 from Best Buy. Great IQ, IBIS, flip screen. Even I like the recording button on top . I lways tried to figure it out how I can place this function on top of my Fujifilm x-e3. sometimes it was annoying to run across to the bottom of drive menu. I already have set of Fuji lens and batteries so I don’t need any additional spending at this time. The only thing I would change / update on the x-s10 is ability to switch the IBIS on and off. Why do I need IBIS when shooting my Fuji 16 /2 at f8 1/1000 ? Also I would keep it off for my long exposure shooting. What I recently found turning off the IS on my 18-55 2.8-4 lens will also turn off IBIS on the camera/ x-s10. So it might help to preserve battery . Other than that haven’t had any issue with camera. Highly recommend

I bought this after briefly using a canon m50. I fell in love immediately. I’ve taken thousands of pictures ranging from street photography to portraits to landscapes and pictures of family. It does everything well and the X-mount has so many lenses to choose from for all budgets. If you’re interested in the x-s20 but dont have the budget, this is still a great buy even in 2023. I mainly used it for photography.

Nice camera! Highly recommend!! It is very good for beginners!

Amazing camera. Very comfortable size and holding. Great in low light shooting with 35mm F2. Perfect Jpeg and colors.

This camera is truly underrated. The quality in the images/videos recorded on this camera are STUNNING! It’s a bit bulky for vlogging but can be used for that purpose. I’ve gotten nothing but compliments on my camera by MANY. BEST purchase yet.

This has been a quite amazing camera. It has everything I need. I came from Canon. The only other company I've really used. I had the M50, eos R and RP. I'm no professional but this camera makes things easy. The quality of images and video are great. Especially for the price point. Highly recommend this camera.

I currently have a Canon 5D lll dslr. It’s a great camera, but quite heavy with a lens. I’m dipping my toe into mirrorless with Fuji and couldn’t be happier. A lens for my 5D is the size of the X-S10 plus a lens, way lighter. The Fuji image quality is great. The film simulations are an added bonus. For it’s small size, the X-S10 packs a BIG punch.

This is a lovely camera, especially if you’re new to FUJI and mirror less cameras. Great for videos and street photography, and it has nice filters, too. I was debating this vs. the XT4, but couldn’t justify the price point of XT4 especially since I have a Canon DSLR. Highly recommend. I know I’ll keep this for years to come!

Great camera! Wonderful pictures and Videos, Best for Vlogging and . The only issue I noticed is the Heat sink fan is loud for in camera mic recording which you can compensate by using external mic.

Upgraded from an X-E3, very happy with the purchase. A handful of new important features... Auto focus is much improved from the older Fuji’s, a flippy screen for easier video recording, in body stabilization, easier to switch between stills and videos for hybrid shooting, better grip and ergos, etc. Read many positive reviews for this camera prior to purchasing it, and they were not wrong. Great feature set at this price point, loving the camera so far!

Great camera, be careful cleaning the sensor. Comfy in hand

Compact shape, high image quality for a reasonable price.

AWESOME camera. Great options and great pictures. I really love the scalability of the camera for entry level users and sophisticated users.

Packed with Photo and video features for its price. Definitely the best camera for beginners and enthusiasts.

This is a great quality entry level mirrorless camera. Great quality is what you expect from a Fuji Film camera.

This Camera is amazing! I use this camera on my day today travels!