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Customer Ratings & Reviews

Your price for this item is $139.99
The comparable value price is $209.99

Customer reviews

Rating 4.4 out of 5 stars with 103 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.5 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.5 out of 5 stars

Pros mentioned filter

Cons mentioned filter

84%would recommend to a friend

Customers are saying

Customers value the 40" Class A4 Series LED Full HD 1080P Smart Fire TV (2025) for its excellent picture quality, repeatedly praising its sharpness and clarity. The television's lightweight design is also a significant plus for many buyers, making it easy to mount or move. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 103 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    brilliant color and a crisp contrast. A great value for the money

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Kids love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got 2 as Christmas gifts for my kids. They are perfect. Fire TV has great parental controls which i love but the kids can watch all the things they like, which they love.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Excellent value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture in smaller package. Occasionally drops Wifi - maybe an issue of adding signal booster for network?

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great budget option

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the budget price point this so far is a very good tv. No dont expect and frills. Fast setup and connection. I would recommend as a great budget option.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Picture too pink, viewing angles poor

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was unable to remove the pink tint and red lips from the faces of most of the TV shows I watch. It was worse on both live shows and taped sitcoms. I read the manual that came with the TV. There was nothing in the pamphlet that provided instructions regarding calibrating the TV. I tried the 800# for Hisense, I was not able to speak to a human, unfortunatly I was guided through voice prompts to reset the TV to a factory spec. and then conduct another factory reset on the back of the TV. I was also instructed to remove anything that could create a Wi-Fi signal that might interfere with the TV's Wi-Fi signal. In 2026, who secures their cell phone away from the TV to watch the TV? What devices do NOT create a wi-fi signal in the average home? The viewing angle of the TV was poor; if you are not sitting directly in front of the TV, the colors become muted when viewing it from a side angle. When watching anything animated or video game commercials, I had no color issues at all, and the picture looked great. Sadly, I returned the TV. Sometimes, I guess, great deals aren't that great.

    No, I would not recommend this to a friend
    • Brand response from HisenseProductExpert
      Posted .

      Hi KeithB, Thank you for choosing the Hisense 40A4NF and for sharing your feedback with us. We are truly sorry to hear about your experience. We hope you choose Hisense again in the future and if you do, we are here to help you. Thanks again, Harley with the Hisense Support Team. Hisense

  • Rated 5 out of 5 stars

    Great purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent for more than i expected the resolution is flawless very clean , so many different function on this tv that i love , thanks bust buy for a great product

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a spare tv the grand kids can play their video games on. This tv has built in fire tv and on top of that it has a beautiful picture and it’s a 40 inch set all for under 200. Great value

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Value for this Hisense.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not be happier with this purchase as it is in our bedroom, the TV and sound are both great, with no issues.

    I would recommend this to a friend
  • Pros mentioned:
    Weight

    Rated 4 out of 5 stars

    Install Roku

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needs to have Roku installed. I purchase this TV because oF the light weight so I could hang it on my patio roof.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Hisense 40 inch TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am pleased with this purchase The price was good and the TV is a perfect size for the bedroom

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Good value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The processor is a bit slow, but overall, for the price I highly recommend this TV.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    To hard to operate

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wish I bought a different brand. Minimal instructions Not very user-friendly.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Price was really good, does everything i need it to, plus the multiple hdmi ports make it good to attach other things, good picture and sound quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    40” Hisense

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 2 of these, one in bedroom and one in gazebo, very nice simple Smart TV, great picture w decent sound

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Product for the price.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works better than expected, Purchased for mother in law who lives with my wife and I and she loves it especially the ease of operation and the clarity of the Television Set.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought two of these TVs and it was a great purchase. Picture and sound excellent.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Extremely Pleased

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Rhis is a great tv...the price was awesome I wasnt expecting to have such a great tv for such a great low price!! Extremely Pleased

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Ellie's TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was an excellent TV. Good product for the value. I bought it for my first wife but because of her pride she didn't want it. Silly girl so I had to bring it back

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good Tv special for tha price and i love it! I will recommend to my friends

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    excellent tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, for me the best picture quality and sound

    I would recommend this to a friend
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